Using Social Media toManage & Motivate StaffAdam Kruszynski @ Revolve.caMarch 25, 2013

Why this social media topic?1. Very effective way to engage people in

conversation.2. Easy to reach lots of people really quickly and

efficiently.3. Natural place to connect with someone on

personal level.4. Already part of daily routine for over 70% of

working Canadians.5. A lot of people don’t separate their personal

and work lives in social media.

Gary V inspiration

Shameless plug Gary V will be speaking at the AIM Conference in June @ WTCC

Dave Kohtala

Small Business Owner

Timmins Source For

Sports

Challenges

1. Be relevant to staff in their complex life

2. Housekeeping for young audience

3. Develop a positive work environment

4. No time / money to execute

Methods

1. Dave’s iPad / iPhone

2. Secure Facebook Group

3. Group posts: reminders, updates, to do's, and instructions

4. View confirmations

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What’s Next?

1. Recruitment: Share "Help Wanted" sign

2. Events: Sales / office closed / staff events

3. Files: Training material / product info / admin (e.g. benefits form)

4. Using Facebook & Twitter with customers

Brian Cox

Web Experience

Director

United WayWorldwide

@bctweets

Challenges

1. Single plan in a huge organizations

2. Educating staff on social media

3. Stakeholder engagement

4. Volunteer recognition & appreciation

Methods

1. Facebook, YouTube, Twitter

2. Online Engagement Conference

3. Community recognition on Facebook

4. The Big Tweet June 21st for United Way’s 125th anniversary

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YouTube Volunteer Education

http://www.youtube.com/watch?v=FSqIn836N7s&list=UU2NJ-h7MJ8FJ36LRIQncMSA

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http://www.unitedway.org/pages/2012-online-engagement-conference-resources

The Big Tweet June 21125 yrs

http://uww.adobeconnect.com/p8luode72qg/

What’s Next?

1. More organic community content

2. Crisis communication

3. PR / damage control vehicle

4. Drive donation organically

RevolveJust a group of talented and fun

people

Challenges

1. Shared socialization

2. Lack of content control

3. Engaging highly creative staff

4. Organically showing company culture

Methods

1. Facebook / Twitter / LinkedIn / Instagram

2. Corporate & Staff posts / updates

3. Socializing internal events

4. Totally embracing industry internally

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Revolve Summer Party YouTube Video

http://www.youtube.com/watch?v=SLaml7ji6ME&list=UU6kYbsFaVq60C2FnL93oDzw&index=19

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What’s Next?

1. Grow Google Plus & Linked In

2. Push idea sharing

3. Client engagement

4. Integration with website

What’s stopping us?

Common Pushback

1. Fear

2. Adoption

3. Censorship

4. Perceived Value

Common Pushback

1. At our retail stores

2. In client meetings

3. Customer services phone call

4. Corporate events

Thank You

Don’t forget the next sessionCrowdFunding YourNew BusinessApril 15 @ 12 - 1:30 pm

Adam KruszynskiSenior Brand Strategist | Director of DigitalRevolve | www.revolve.caAdam.Kruszynski@Revolve.caOffice: 902 835 3559Cell: 902 292 5411

About Adam KruszynskiAs an 18 year Digital veteran, Adam has had the opportunity to lead a variety of digital projects for many worldwide brands, including Pepsi, Nissan, Unilever, SC Johnson, RBC, and Cineplex. He’s well versed in working with digital strategy, online media, social media, email marketing, mobile applications CRM, loyalty programs, and retail experiences, to name a few. Since leaving Capital C in Toronto and joining the Revolve team in Bedford, Adam has led the digital team in implementing projects for clients like The Chronicle Herald, Source For Sports, Atlantic Lottery, TIMBER MART, Ramar Construction, KBRS, Just Us Coffee and many more. He has numerous accolades awards including ICE and CASSIE awards. He has also spent several years as a professor at George Brown College School of Design and Sheridan College, teaching Internet marketing, web design and web development.

LinkedIn: ca.linkedin.com/in/kruszynskiadam/Google Plus: gplus.to/adamoutsidetheboxTwitter: twitter.com/adamoutsidedbox Email: adam.kruszynski@revolve.ca

About RevolveRevolve is a nimble agency comprised of more than 30 extremely talented (and likeable) professionals in a range of disciplines. We've got a reputation for building extraordinary brands that evoke passion and emotion, penetrating hearts and minds through brand discovery, strategy, creativity and storytelling. We have a solid grasp on emerging trends and the role digital plays in building a brand, telling its story and connecting with consumers. Our digital team includes strategists, developers, designers, content creators, social media engagers and listeners. They work hand in hand with our client service and creative teams to ensure digital and traditional initiatives are synchronized with brand strategy.

Website: revolve.caLinkedIn: linkedin.com/company/revolveTwitter: twitter.com/revolvebranding Facebook: facebook.com/revolvebranding YouTube: youtube.com/revolvebranding