using social media to market your small business maury alliance feb 2011
DESCRIPTION
Basic tools to grow your small business using a blog and Social networks.TRANSCRIPT
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“We Speak Your Language” Retained Executive Search RPO Leadership Consulting
Using Social Media to Market
Your Small Business
Dan Ryan
February 1, 2011
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“We Speak Your Language”
Where do we begin?
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“We Speak Your Language”
What are your goals for today?
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“We Speak Your Language”
Beginning steps
• Web presence
– Website
– Blog (incorporate with website)
• Social networks
– Connect to web and blog
• Content
– Conversation, not selling
• SEO (search engine optimization)
– Tagging
– keywords
4
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“We Speak Your Language”
Marketing your
business
• A core message
– Who are we? What do we do/offer?
• A good brand image and logo
• A website or blog
– Connectivity to Social Networks
• Exposure
– Pushing content through Blog into
networks is one method
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“We Speak Your Language”
Example
• Ryan Search & Consulting
– Retained Executive Search
– Leadership Consulting
– Recruitment Process Outsourcing
• “We Speak Your Language”
• Website with blog integrated
• Multiple marketing channels
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“We Speak Your Language”
Strategy
Blog
Website
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“We Speak Your Language”
Blogs
• Several popular platforms
– WordPress
– Blogger
• More “findable” than web
sites
• More credible than some
networks
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“We Speak Your Language” “We Speak Your Language”
Wordpress.com
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
For the Best Blogging Results,
do these things:
1. Original and unique title
2. Use some of key words in title in blog body
3. Use same key words in tags
Title-Body-Tags
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“We Speak Your Language”
Your blog
• Let’s pause and work on setting up your
blog
• I’ll walk around and help you as needed
• We will take 15 minutes to work on this
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“We Speak Your Language”
Blogging guidelines
• How often?
• What to say?
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“We Speak Your Language”
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“We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language”
Next Steps
• Now that we have set
up our Facebook
pages, let’s insert our
blog into the page
• We will take about 15
minutes to work on this
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“We Speak Your Language”
Setting up Twitter
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language”
Inserting Blog into
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language”
Tying Twitter to LinkedIn
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language”
Next Steps
• Let’s pause for a moment and tie our
Twitter account into LinkedIn
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“We Speak Your Language”
Tying things together
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“We Speak Your Language”
Using “press this”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language”
Accomplishments
Blog
Website
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“We Speak Your Language”
Moving forward
• Blog
– Feed content at least once per week
– Build your network
– Build your network
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“We Speak Your Language” “We Speak Your Language”
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“We Speak Your Language” 46
Dan Ryan Principal
615 202 0883 cell
615 656 3535 office
Thank You!