using social media to promote a macro-regional strategy the example of the danube region inform...
TRANSCRIPT
Using social media to promote a macro-regional strategyThe example of the Danube Region
INFORM meeting | Brussels | 15-16 June 2010
STARTING POINT 1 – SUPPORT COMMUNITY SET UP
February 2010: Launch preparation EU Strategy for the Danube Region / Consultation process
Our mandate: awareness ETC Other Danube Stakeholders:• Promote ETC• Create links to other groups / stakeholders• Create community of common interest
March 2010: 1st forum meeting with ETC programmes and other stakeholders + launch of Facebook group
Why Facebook?
STARTING POINT 2 – LOOK AT AVAILABLE TOOLS
SET UP OF THE FACEBOOK GROUP
The Facebook groupDanube Strategy - Territorial Cooperation
How did we proceed?• Name (searchability)• Administrator name + photo (better “anonymous”)• Settings: open group• Content + regular updates• Promotion (links, invitations)
THE FACEBOOK GROUP
The Facebook groupDanube Strategy - Territorial Cooperation
PROS
The Facebook groupDanube Strategy - Territorial Cooperation
PROS•Simple and quick•No external webmastering, no hosting•Multifunctional: information/text, announce events, send mass mailings (no spams), discussion forum, instant messaging, photos and videos
•Impact: Opens up to new, indirect target groups - Increases traffic to own website - Free „advertisement“
PROS – FOCUS ON THE PHOTO APPLICATION
The Facebook groupDanube Strategy - Territorial Cooperation
Photos
•Events, projects, general/basic photos•Upload: admin only or all members•No limitation in terms of number•Be cautious with privacy issues
PROS – FOCUS ON THE PHOTO APPLICATION
PROS – FOCUS ON THE VIDEO APPLICATION
The Facebook groupDanube Strategy - Territorial Cooperation
Videos• Link from Youtube• Upload videos (<20 minutes and 1024MB)• Record videos• Upload function: Admin only or all members
… Towards a community multimedia database
CONS
The Facebook groupDanube Strategy - Territorial Cooperation
CONS•Information board or real community platform? How to get active contributions?•How to get new members?•The social media jungle•Access to Facebook denied in some institutions•Credibility and privacy•How to evaluate?
YOUTUBE
The Youtube INTERACT Channel
Example: The Video „A Journey throughout the Danube Region: Territorial Cooperation shaping our joint future“
•Link to Facebook page
•Video embedded on INTERACT Website + INFOREGIO Website
•Evaluation: number of visits, origin, traffic evolution
YOUTUBE
Thank you very much for your attention.
Please don´t hesitate to contact usfor further information or visitwww.interact-eu.net