using social media to tell your community story
DESCRIPTION
Social Media Presentation for non-profit or volunteer organizersTRANSCRIPT
Using Social Media to Tell Your
Community StoryJessica Leonard, Communications Manager
Fayetteville Visitors Bureau
What is social media?
3 to 5 times per week (not a hard rule)
Post visual content
Encourage fans to share stories, photos & events
People respond to other people’s participation
Add events to Timeline to resurface content
Several times a day
140 characters
Provide, manage, respond
Freetwitterdesigner.com = easy way to create a personalized twitter page
Become the trusted guide
Instagram is a free photo-sharing program and social network that was launched in October 2010. The service enables users to take a photo, apply a digital filter to it, and then share it with other
Instagram users they are connected to on the social network as well as on a variety of social networking services. Instagram currently has 100 million registered users
The best camera you have is the one you have with you.
Online content curation boards
Digital bulletin boards
‘What people are saying’
Make boards for: gardening tips, favorite flowers, local nurseries etc.
Pinterest Contest
How to Enter the Contest:First, follow us on Pinterest. Then, create a pinterest board named “Experience Fayetteville Pin It to Win It” and pin at least five Fayetteville pins that represent your ‘Fayetteville experience.’ Examples include favorite shops, restaurants, attractions or events. Show us what you love about Fayetteville, Arkansas!
Once you’ve created the ultimate “Experience Fayetteville Pin It to Win It”” board, share it with us by filling out the form below.
You have to practice and build your network when you don’t need it so you’ll
have it when you do
Take screen shots of visitor responses to show people/media if they ask
The dirty secret of social media:
“Almost everyone will miss almost everything you do on
social media”-Sree Sreenivasan
Helpful Useful Informative Relevant Practical Actionable Timely Generous Credible Brief Entertaining Fun Occasionally Funny
Social Media Success Formula
Microsites w/video are 53 times more likely to get on front page of google search
YouTube Channels “Shoot once, play anywhere”
90 seconds or less
Video
Make it as easy for the journalist as possible, have people available to interview
Focus on building relationships with the media!!
Magazines work up to a year out
Media Relations
“Preserve the planet & the places we love the most”
Geotourism
Geotourism is defined as tourism that sustains or enhances the geographical character of a place—its environment, culture, aesthetics, heritage, and the well-being of its residents.
Geotourism incorporates the concept of sustainable tourism—that destinations should remain unspoiled for future generations—while allowing for ways to protect a place's character.
Geotourism also takes a principle from its ecotourism cousin,—that tourism revenue should promote conservation—and extends it to culture and history as well, that is, all distinctive assets of a place
70% of the world will be living in cities in the next 20 years
The #1 enemy of what we want to see is what we want to see
Sell true culture, not ‘faux culture’ - - tell your story
Geotourism
Third party advocates= making sure you have ‘evangelists’ talking good things about your city
Leverage valuable community relationships
Mobile optimization is much more important than having an ‘app’
Pick one (or two or three) things and do them well
Key Takeaways
Facebook.com/FayettevilleAR twitter.com/expfayetteville Instagram: FayettevilleAR Pinterest:
pinterest.com/fayettevillear
Follow Along
