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Using Social Networking to Develop a Professional Online Presence as a Graduate Putting LinkedIn under the spotlight Sue Beckingham Sheffield Hallam University Used, with permission

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Think about the Digital Identity and Footprints you leave behind

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Using Social Networking to Develop a Professional Online

Presence as a Graduate

Putting LinkedIn under the spotlight

Sue BeckinghamSheffield Hallam UniversityUsed, with permission

Think about the Digital Identity and Footprints you leave behind

Raise your privacy settings on Facebook

Don’t disclose personal information

Be careful what you share + who you share it with

Initial Tips

What do we mean by a professional online presence?

values and personal commitment

skills and abilities

knowledge

and

understandi

ng

Why would you want to use LinkedIn?

The key professional networking tool

the corporate office

the water cooler

the staff canteen

the bar

http://www.alexa.com/topsites/global

LinkedIn is in the Top 20 most visited websites in the world

Nearly 4.2 billion people searches on LinkedIn

LinkedIn Demographics

150+ million members worldwide students and recent graduates - fastest

growing demographic 34m members in Europe 9m+ members in the UK

Company presence 2m+ companies have a page

LinkedIn Groups 18 million members

LinkedIn Demographics

LinkedIn Demographics

26%

34%

33%

7%

Members Worldwide

18-2425-3435-5454+

personal rolodex

LinkedIn

The Employer Perspective

Take note…. an unprofessional profile can be more damaging than not having one at all.

http://www.alexa.com/topsites/global!will find

you!

Be mindful of how people search for information

LinkedIn ranks highly!

What happened in Vegas, stays on Facebook!

Job applicant screening using social

networks

What Employers are saying

All our applicants are ‘Googled’

during the screening process

We use LinkedIn to recruit for

internships

We actively use the people search in

LinkedIn for applicants

Applicants have been rejected

based on information found

online

Who will look at your online profile? What do people want to know about you? Where will they use this information? Why is your profile important? When and how often do you update it? How will you use your profile to your advantage?

Questions to consider

Developing your professional online profile

Think about the key search words employers would use if they were:

looking for people with skills in your field looking for graduates, interns or students for

work placements

Keywords

Building your profile

#1Check the

privacy settings and

options

Whilst developing your profile you can opt to make it private until you are ready to share it

Building your profile

#2 Use

keywords

Think about the keywords you would use in a search and include relevant ones within your profile so that

people searching for your expertise can find you.

Include in your headline, current and past work experiences, summary and specialities

Building your profile

#3 Complete

your profile

Building your profile

#4Include a picture

Building your profile

#5 Customize your profile

URL

Add to your email signature, blog, business cards

Building your profile

#6 Include

volunteering experience

Building your profile

#7 Add your skills

Consider the keywords employers might use to

search for graduates and internships

Building your profile

#8 Ask for

recommendations

Consider:• Employers • Club and organisation leaders• Parents of friends

Building your profile

#9 Build you

connections

is NOT

Quality not Quantity

Building your profile

#10 Be a Gardener

Career networking on

Your initial steps will include seeking career advice and

information helpful for refining your job search and building a network

is an iterative process

A minimalistic approach to you r profile might be fine for

Mark Zuckerberg but potential employers want to know

about you!

Better to take a leaf out of Reid Hoffman’s book

Exploring LinkedIn beyond your profile page

Developing new contacts

People search

A good way to find the head of any company

People search

http://www.linkedin.com/directory/groups/

Search for Companies

http://www.linkedin.com/directory/groups/

Follow Companies

Groups search

Join Groups or create your own

Additional useful LinkedIn tools

http://resume.linkedinlabs.com/

Student internships and graduate job opportunities

http://www.linkedin.com/studentjobs

LinkedIn Cardmunch

http://www.cardmunch.com/

To be aware of

The LinkedIn Apply Button

https://developer.linkedin.com/apply

Companies can add this to their job page on the company website

Applicants are asked to submit a link to their LinkedIn profile

Developing your online brand

Developing your brand

Michael Warshafsky

Creative ways to showcase work experience

http://googlepleasehire.me/

Jonathan Frost @Frost_J

Considerations

Considerations

Standing out from the crowd

“Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation”

“Social Media gives more people a voice and

provides a powerful tool for value creation and

competitive differentiation”

Advanced Human Technologies 2010

“Your brand isn’t what you say, it is,

it’s what Google says it is…”

It has the power to influence people to invest (or divest) in you.

(Joel 2009)

“Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation”

Don’t underestimate the value of YOUR

Professional Online Presence

Sue BeckinghamEducational DeveloperSheffield Hallam University

@suebeckshttp://uk.linkedin.com/in/suebeckinghamhttp://gplus.to/suebecks