using social networks and saas to promote your chapter presentation - agenda
DESCRIPTION
Using social networks and SAAS to promote your chapter. This presentation was given during the LT outing arranged for the English speaking BNI chapters in BangkokTRANSCRIPT
*
Goal
Provide pragmatic tips on how
individuals and chapters can
benefit from using social
networks and SAAS email
marketing and CRM
We’ve just learned about
structuring processes for
effective learning
Assess
Plan
Execute
Monitor
So the first thing we
need to ask ourselves
is…
What’s our
GOAL?
To increase the free flow of
relevant data and
information to those who
will benefit from it
To streamline processes:
Communication, Administration,
Marketing,
Etc.
*
*Website
*Meetup
*Zoho
*Mailchimp
*
Members:
*Featured members
*Member directory &
60 sec pitches
Chapter:
*Ongoing news
*Member updates
*Events
*
Chapter:
*Details for visitors -
Contact
*
How can we use Facebook?
Members:
*Member socializing
*Members working B2C
Chapter:
*Page – as website
*Events - Social, Meetings
*
Members
*Testimonials
*Use groups to find
* Clients
* Contractors
* Employees
* Etc.
*
Chapter:
*Advertise events
* Interact on BNI related
issues and visiting
members
*
Chapter:
*Community outreach -
Further publicity for
chapter events
($12/month)
*
Chapter:
*Manage and track
visitors from invitation
to post meeting follow
up
*Prepare template
responses to match
possible visitor scenarios
*
Chapter:
Mass email:
*Repeat outreach to visitors
*Member communications – can tie in with blog
(directly/indirectly)
*
Chapter:
Collaboration:
*Google Docs
*Dropbox
*Etc...
Before we finish
remember…
The best tool
in the world
Is still completely reliant
on the commitment and
dedication of the person
using it…
*
Mike Darnell
Pacharee Pantomanoo