using stories to create an environment for giving at …2017/using...your event to engage your...
TRANSCRIPT
Using Stories to Create an Environment for Giving at Your Event
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Have you been to this event?
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Story Arc
Story = Person + Trouble + Trying to Find a Way Out
Your organization is the way out.
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Transitioning Shifting Gears
Unknown Room
Have EatenHad a Drink
Are EducatedAre Engaged
Are Emotionally ConnectedTHIS IS THE SWEET SPOT
TiredBabysitter’s Done
Ready for Soft Pants
Audience Arc
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Tell Your Story
Raise Your Money
Give ‘emCandy
Fundraising Arc
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Fundraising Arc
About Your Org
Appeal Story
Special Appeal
Awards + Entertainment
Start of Event
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A good event sequence is the difference between feeling emotionally connected and compelled to give…
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…and your event feeling like a trip to the dentist.
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A successful event =alignment of story arc,audience arc andfundraising arc
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Live events can make the audience a part of your story, so that it becomes our story.
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^ We learn through stories^ Stories connect us to strangers^ Stories allow listeners to turn an idea into
their own idea and experience^ Stories create alignment: our brains show
similar activity when we hear the same story^ Stories create emotional resonanceInfo compiled from Uri Hasson, Princeton University and University of Berkeley
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How is your audience a part of the story you’re telling?
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The goal of your event story is to connect your donors to your work
in an authentic way.
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Events are theatrical by nature^ Lighting^ Music^ Venue/Space^ Auditory Cues^ Video^ Visuals^ Decor
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Case Study: Community Warehouse
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Reframing the Idea of the Event
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Reframing the Idea of the Event
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Reframing the Idea of the Event
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The Event Venue: A Warehouse
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Design: Conveying Message + Feeling
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DesigncollateralColorscheme
Design: Conveying Message + Feeling
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Design: Conveying Message + Feeling
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Experience: Direct Impact of Furniture
Experience: Direct Impact of Furniture
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Experience: Direct Impact of Furniture
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Creating Emotional Experience
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Experience: Direct Impact of Housewares
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Education: Direct Impact
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Engagement: Obtainable + Impactful ^ Welcome Home Baskets^ Most needed housewares
often not available or only second-hand
^ Centerpieces auctioned by guests increased engagement
^ Actual quotes from clients^ Instant stockpile
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How have you used storytelling at your event to engage your audience
and educate them about your mission through experience?
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