using success stories to promote program success 2008 prams meeting december 8, 2008 ann webb price,...
TRANSCRIPT
Using Success Stories to Promote Program Success
2008 PRAMS Meeting December 8, 2008
Ann Webb Price, Ph.D.Community Evaluation Solutions, Inc.
PRESENTATION #1
SIDS: An important Public Health Issue
Sudden Infant Death Syndrome (SIDS) is defined as the sudden death of an infant less than one year of age that cannot be explained after a thorough investigation
More than 4,500 infants die suddenly each year in the United States
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SIDS: An important Public Health Issue
SIDS is the leading cause of death in infants between one to 12 months old
Most SIDS deaths occur when a baby is between 2 and 4 months of age
The diagnosis of SIDS is not commonly used after 1 year of age.
SIDS: An important Public Health Issue
There is some evidence that suggests that some babies are born with brain abnormalities that may cause SIDS
These abnormalities are in the portion of the brain involved in control of breathing and waking during sleep
Brain abnormalities may stem from prenatal exposure to a toxic substance, or lack of a vital compound in the prenatal environment, such as sufficient oxygen
Preventing SIDS
Positioning an infant for sleep has been identified as a modifiable behavior that can decrease the risk for SIDS
Consistently placing a healthy baby on its back to sleep for naps and at night has been found to reduce the risk
1994-2002 Vital Records, Office of Health Information and Policy Prepared by Maternal and Child Health Epidemiology Section.
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Leading Causes of Post-Neonatal Mortality, Georgia, 1994-2001
Infections Conditions Originating in Perinatal Period Congenital Malformation SIDS Injuries
SIDS in GeorgiaSIDS in Georgia
1994-2002 Vital Records, Office of Health Information and Policy Prepared by Maternal and Child Health Epidemiology Section.
SIDS Mortality Rates, by Race, Georgia, 1994 - 2002
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SIDS in Georgia
PRESENTATION #2
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What Cause Would You Join?
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Objectives
To define Success Stories and the rational for using them
To describe how the Success Story fits into an overall evaluation plan
To describe types and formats of Success Stories
To learn how to construct your own Success Stories
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www.cdc.gov/oralhealth
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Which method is more memorable?
89% of Evil Witches hate Princes
71% of Princes have been turned to toads
There are only 43 Princes left in our state
We need to stop Evil Witches from turning Princes into toads
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You want your story to be more than tomorrow’s “training” paper
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What is a Success Story ?
A simple description of a program’s
Progress
Achievements
Lessons learned
A request for action
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What it is Not
Surveillance report
Complete evaluation picture
Completely un-biased
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Why you would want one
Visibility and credibility
Accountability and evaluation
Advocacy and promotion
Satisfy information requests and educate decision makers
Garner more support and resources
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More Uses for Success Stories Publicize early successes
Provide a “face” to numbers
Show movement in program progress when planned outcomes will not be realized until the distant future
Make the target population aware of your program
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Ignite Passion for Your Cause
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A Full Toolbox
Overall picture to the personal level
Meaning and depth
Triangulation of data
Used at any point in program progress
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Types of Success Stories
We can talk about stories based on the developmental phase of the program: Upstream
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Types of Success Stories
We can talk about stories based on the developmental phase of the program: Upstream
Midstream
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Types of Success Stories
We can talk about stories based on the developmental phase of the program: Upstream
Midstream
Downstream
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Choosing the Correct Format
Elevator Story
Paragraph Spotlight
One-pager
Two-page
Full Brief
Published Article
The Elevator Story
Exercise
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Moment of Opportunity
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Your Story
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10 Seconds
Your Elevator Story
Constructing the Story
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Before You Begin
Before you get started ask: Who is your audience?
What is the goal of the story?
Will the story be used for a chance meeting or a formal request for information?
Is the story timely?
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Who is the Audience? Major business industries in your state
Civic organizations
Policymakers Federal elected officials; Federal management; State
elected officials; State appointed officials; State management; Local officials
Schools or Universities
Media sources
Foundations
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Write for your Reader not Yourself
Always show benefit
Memorable fact/truth
Emotional hook
Paint a picture
Sense of immediacy
The ASK
**All from the perspective of your audience
Framing the Message for Policymakers
Clear - without jargon and acronyms
Connect – use an image or analogy they can relate to
Compelling – make the audience want to act
Concise – simple; three or four bullet points
Peggy Yen, CDD
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What Policy Makers Read
53% skim
35% “never get to”
27% read for detail
(Sorian & Baugh 2002)
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What Policy Makers Read
Relevancy
Ease of reading
65% read printed material
27% read electronic material
(Sorian & Baugh 2002)
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What Policy Makers Read
48% Professional association
21% State group
21% Foundation
19% Government agency
14% Think tanks
14% Health care associations
6% Universities
(Sorian & Baugh 2002)
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Sticky Ideas
Simplicity
Unexpectedness
Concreteness
Credibility
Emotions
Stories
(Heath & Heath, 2007)
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YOUR Story
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A Plan for Story Collection
Starts with a well-developed plan A data collection tool or process for collecting both
formal and informal stories
Identify staff responsible for collecting, organizing, analyzing and writing the stories
A communication plan for disseminating the stories
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Identification Methods Examples Site visit/Trip report
Annual reports and partner publications
Sharing at annual meetings/coalition meetings
Presentations
Formal solicitations
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Low Cost Ways to Elicit Success Stories
Three Step Interview
Data Dialogue
Graffiti
Concept Formation
Cooperative Rank Order
(King & Stevahn, 2003)
Graffiti Exercise
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Get Their Attention
Catchy Bylines Exercise
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The Success Story Template
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Typical Outline
Title with a VERB
Define the Problem - Issue
Program Description
Impact Statement and the ASK
Contact Information
Resources
www.chronicdisease.org
Submit stories
Get writing assistance
Easily accessible website for policy makers and advocates to find stories
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Resources
WISEWOMAN http//www.cdc.gov/wisewoman/
Story Telling as Best Practice www.agoodmanonline.com
Preventive Health and Health Services Block Grant http://www.cdc.gov/nccdphp/blockgrant/pdf/
PHaW.pdf
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Comments and Questions
How to Reach Us
Ann Webb Price, Ph.D.
CES, Inc.
3015 Salisbury Dr.
Alpharetta, GA 30004
770.367.0942
www.communityevaluationsolutions.com
René Lavinghouze, MA
Centers for Disease Control and Prevention
4470 Buford Hwy., F-10
Atlanta, GA 30341
770.488.5905
www.cdc.gov/oralhealth