Using technology to achieve healthcare objectives Julian Mitchell, Eduserv Public Sector ManagerLinda Caine, Case Study, NHS Great Yarmouth &

Waveney

Agenda

• Eduserv

• Challenges for the healthcare sector

• Using technology to meet healthcare challenges

• Case Study Community Health Website – Linda Caine

About Eduserv

• Web Hosting

• Web Development

• Access and Identity Management

• Not-for-profit

Clients

Challenges for the healthcare sector

• Holding onto gains

• Budget cuts

• Greater integration with care systems

• Self management of long-term conditions

• Efficient and Effective use of technology

Overcoming challenges with technology

• Online self assessment

• Recommendations based on personal information

• Working with InferMed – 40+ self assessment tools

• Option of call-back

NHS Direct phase 2

• Managing long term conditions

• Reminders via text, PDAs and email

• Communication to GP systems

• Pain management guidance online

NHS Hammersmith and Fulham

• Simple content management

• Local service finder

• Improved navigation and search

• Phase two…

Local health for local people

Linda Cainelinda@backthree.com

NHS Great Yarmouth and Waveney

• 100,000 people with at least 1 long term condition

• High usage of GP and hospital capacity

• Cultural issues of dependency & ‘mother hen’

• Communication, communication, communication

• Local information

• Doing away with leaflets

• Empowering patients

• Social marketing

• Reducing burden of health costs

Our challenge

Our solution

• A website dedicated to long-term, chronic conditions

• An interactive forum

• Information on medical conditions

• Local events and information

• The Personal Health Plan

The website

• www.livinglife.gyw.nhs.uk

• Flag (design)

• Eduserv (development and hosting)

• Dr Vince Forte and service users (content)

Livinglife.gyw.nhs.uk

• Professionally-built with scalability

• Full back office hosting, support & maintenance

• Adapt to new priorities - GP/Patient dialogue

• Option for personal health budgets

Nothing is cost free

• Annual running costs – about 50p per patient

• Clinical contribution & oversight

• Project & editorial management

• System support costs

User statistics Aug 2009 – Feb 2010

• 6,242 visits

• 22,558 page views (3.73 per visit)

• 24.22% returning visitors

livinglife.gyw.nhs.uk - website analytics

Total Visits over 12 months: 6,242

Feb Visits: 836

Feb Unique Visits: 680

Direct Traffic: 24.05%

Referring Traffic: 9.98%

Search Engine Traffic: 65.97%

livinglife.gyw.nhs.uk - website analytics

The future

• Roll out to other PCTs

• Expert patient programmes

• Link to other local services and NHS Direct, NHS

Choices etc

• Personalisation agenda

Questions?

Julian Mitchell, Eduserv Public Sector Manager01225 474317 julian.mitchell@eduserv.org.uk

Linda Caine – NHS Consultant linda@backthree.com

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