UsingFil

With D

4

1. Listen to this te

2. During this tele-

3. Following this te

4. Get the informa

For best results we recommendyou PRINT OUT this Study GuiUSE it to MAKE LOTS of notesthis seminar!

Thanks for joining us!

Alex and David

Tele-Seminars tol Your Practice

avid Steele and Alex Mandossian

-Step Action Plan

le-training and take lots of notes

training list the ideas and strategies that apply to your business

le-training choose 3 ideas or strategies to implement right away

tion and support you need to implement these strategies

thatde andduring

DATE: Tuesday Nov. 25th

TIME: 2:00pm pacific5:00pm easternfor 180 minutes!

TO JOIN: 218-486-3696

Pass Code 467810#

WEBCAST:

http://www.byipseminar.com

P a g e 2

© 2008 He

.

“I want you to PRINT THESE PAGESand use your ACTION GUIDE to makeit easier for you to follow-along duringour tele-training time together…”

Since 199and profitssuch as TV Ivoice/fax bMarketing.

Alex hasResearch, 1The Strateg

He has hoas Mark VictAllen, Vic CCialdini, T.LangemeierAndrews, Iv

He has trthat practica monthly inmarketing shourly incom

Alex livestwo childreDays” eachTelesemina

~ Alex Mandossian

Alex Mandossian’s Background1, Alex Mandossian has generated over $243 million in salesfor his clients and partners via “electronic marketing” medianfomercials, online catalogs, 24-hour recorded messages,roadcasting, Teleseminars, Webinars, Podcasts and InternetTo get the full story: Click Here

personally consulted Dale Carnegie Training, NYU, RobbinsShoppingCart Corp, The Learning Annex, Nightingale-Conant,ic Coach, Super Camp™, Trim Spa™ and many others.

sted teleseminars with world-renowned thought leaders suchor Hansen, Jack Canfield, Stephen Covey, Les Brown, Davidonant, Brian Tracy, David Bach, Harvey Mackay, RobertHarv Eker, Lisa Nichols, Michael Masterson, Joe Vitale, Loral, Bob Proctor, Michael Gerber, Jay Abraham, Vic Conant, Juliean Misner, Berny Dohrmann, Donald Trump and others.

ained over 14,300 teleseminar students since 2001 and claimsally any entrepreneur can transform their annual income intocome once they apply his principle-centered, electronic

trategies. KEY POINT: Alex’s 2001 annual income became ane by 2006 (sixteen times) … while tripling his days off!

in the San Francisco Bay Area with his wife, Aimee and hisn, Gabriel and Breanna. He enjoys over 90 “Freeyear, made possible as a result of his time-proven

ritage House Publishing, Inc. www.DavidSteeleRecommends.

r marketing strategies!

com

P a g e 3

©

GREAT NEWS! The teleseminar secrets youwill learn today DO NOT require the following:

A

m

in

_

_

_

1) _____________________________________ 2) ___________________________________

3) _____________________________________ 4) ___________________________________

5) _____________________________________ 6) ___________________________________

2008 Heri

s an Entrepreneurial CEO … what’s the fast, easy

ost economical way to transform your __________

come into your _________ income?

The ANSWER: _________________

“The only things worth learning are thethings you learn after you know it all.”

Harry S. Truman (1884-1972), 33rd President ofthe United States of America.

tage House Publishing, Inc. www.DavidSteeleRecommends.com

P a g e 4

©

The “Traditional” Marketing Method

MESSAGE MEDIA MARKET

___ ___ ___

The “Teleseminar” Marketing Method

MESSAGE MEDIA MARKET

___ ___ ___

Alex’s Tele-Monetization Method

“Marketing” changes ____________Example: The “Call-To-Action” of WHAT you

want your target market to DO…

“Promotion” changes ____________Example: The “Actionizer” of WHY your

2008 Heritage House Publishing, Inc. www.DavidSteeleRecommends.com

target market should DO IT NOW…

P a g e 5

© 2008 Heritage House Publishing, Inc

CASE STUDY #1: www._____________________.com“Programming your mind to attract wealth” (Bob Proctor)

CASE STUDY #2: www“Deliver effective platfo

Your picturegoes here

Your audiogoes here

Your content

comes here!

._____________________.comrm presentations” (Les Brown)

. www.DavidSteeleRec

Tele-Topic

Tele-Content

ommends.com

(No “opt-in”)

P a g e 6

CASE STUDY #3: www._____________________.com“Law of Attraction & Success Principles” (Jack Canfield)

© 2008 Heritage House Publishing, Inc. www.DavidSt

CASE STUDY #4: www.___________“Act and think like the wealthy do” (L

10am PT/1pm ET

Instantly captures

Teleseminars on1st Wednesday ofeach month at

eele

__________.comoral Langemeier)

Tele-Registrants!

Your Tele-Topic

Re

goes here

Your product

commends.com

goes here

P a g e 7

© 2008 Heritage House Publishing, Inc. www.DavidSteeleRecommends.com

List 2 of Your Target “Micro-Niches”

Examples: single moms, professional speakers, spiritual healers, collegestudents, retired professionals, massage therapists, authors,CPAs, coaches, network marketers, married couples, veteran realestate investors, human resources personnel, CEOs, etc.

Niche #1: _______________________________

Niche #2: _______________________________

List 2 of Your “Topics of Expertise”

Examples: changing limiting beliefs, creative writing, time-management,yoga, teleseminar marketing, networking, fundraising, bookpromotion, weight-loss, money management, negotiation,accelerated learning, spiritual psychology, teaching piano, etc.

Topic #1: _______________________________

Topic #2: _______________________________

“The palest ink is better than thebest memory.”

Ancient Chinese Proverb

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© 2008 Heritage House Pub

Here is your “Ask Squeeze” Template

Your Headshot

Picture Goes Here

Welcome to www.Ask_________________.com!

You’re listening to:

_________________

(Your “target audience” w

“

As a ___________________________

what’s your single most important

question about _________________

lishing, Inc. www.DavidSteeleRecommends.com

_______________________________?

DIRECTIONS: Type your question in the space below

and click the “Here’s My Question, __________!” button

ebsite visitors type their questions here)

Here’s My Question, __________!”

P a g e 9

© 2008 Heritage House Publishing, Inc. www.DavidSteeleRecom

Tele-Promotion: Putting All Together

STEP #1: Ask your target audience what they want most

Captures theresponses for

your content

Automatically

builds a list!

“We don’t see things as they are. Wesee things as we are.”

Anais Nin (1903 – 1977), novelist and diarist.

mends.com

P a g e 10

STEP #2: Thank your target audience what they want most

© 2008 Heritage House Publishing, Inc. www.DavidSteeleRecomm

Title derived

from survey

Date/time ofTeleseminar

The 1st mostrequested topic

r

Tele

The 7th most

equested topic

“Ethical bribe”to capture more

ends.com

-Registrants

P a g e 11

© 2008 Heritage

STEP #3: Sell your “repurposed” tele-content for profit

Telesemin

The audiotranscripts

from the

House Publishing, Inc. www.DavidSteeleRecomm

ar

The audiorecordingsfrom the

Teleseminar

Additional Notes:

“If you don't have much money, the only things you cando for humanity is limited to your physical presence.”

Bob Proctor – best-selling author, professional speaker and “humanpotential” movement and teacher featured in The Secret.

ends.com

P a g e 12

© 2008

“The greatest problem of communication is theillusion that it has been accomplished.”

George Bernard Shaw (1856 – 1950), Irish playwright andcritic; quoted from a personal correspondence to a colleague.

Heritage House Publishing, Inc. www.DavidSteeleRecommends.com

P a g e 13

© 2008 Heritage

12 “Repurposing” Ideas Generatedfrom ONE 60-Minute Teleseminar

1) _________________ 2) _________________

3) _________________ 4) _________________

5) _________________ 6) _________________

7) _________________ 8) _________________

9) _________________ 10) _________________

11) _________________ 12) _________________

“Full effort is full victory.”

Mahatma Gandhi (1869–1948), spiritualleader and pioneer of non-violent, masscivil disobedience (a.k.a. “Satayagraha”)

House Publishing, Inc. www.DavidSteeleRecommends.com

P a g e 14

9 Proven Tele-List Building Strategies

2

1

Telese(Recorded or Live)

Ultra-ResponsiveOnline List

3

4 5 6

7

8

9

Additional Notes:

© 2008 Heritage House Publishing, Inc. w

minar

ww.DavidSteeleRecommends.com

P a g e 15

©

Maximum Tele-Impact: 9-Step Timeline

Step #1: Welcoming – encourage audience introductions

Step #2: Introduction – WHO is on, HOW call happened, WHY listen

Step #3: Content – case studies, stories, how to, endorsements

Step #4: Call-To-Action 1st time (Approx. 15 minute mark)

Step #5: Call-To-Action 2nd time (Approx. 30 minute mark)

Step #6: Call-To-Action 3rd time (Approx. 40 minute mark)

Step #7: Ethical Bribe – magic word, pop quiz, contest … etc.

Step #8: Summary – summarize key points and give CTA 4th time

Step #9: FAQ Session – after “formal tele-training” (if applicable)

2008 Heritage House Publishing, Inc. www.DavidSteeleRecommends.com

P a g e 16

© 2008 Herit

Teleseminar Secrets™ Pop Quiz

Which one is NOT a recommended time-provenTeleseminar format?

(a) Client FAQ (b) Virtual Book Tours (c) 1-On-1 Cold Calls (d) Preview Calls

Which one is NOT a recommended “reminder”method to boost your Tele-Attendance rate?

(a) Voice Broadcasts (b) Fax Broadcasts (c) Radio Ads (d) Audio Postcards

How many free calls does Alex recommend beforeencouraging you to host paid calls?

(a) 1 free call (b) 2 free calls (c) 5 free calls (d) 20 free calls

What is the ideal time to encourage your audienceto take action during Teleseminars?

(a) Min. 1 – Min. 5 (b) Min. 15 - Min. 40 (c) Min. 60 – Min. 65 (d) Never

“Millions saw the apple fall, but Newtonwas the first to ask, ‘Why?’”

Bernard Baruch (1870 –1965), Americanfinancier, stock market speculator, politicalleader and presidential adviser.

age House Publishing, Inc. www.DavidSteeleRecommends.com

P a g e 17

© 2008 Heritage House Publishing, Inc. www.DavidSteeleRecommends.com

(Write down your additional notes in the space provided below)Turn your annual income into your monthly income here

WHY:

WHAT:

HOW:

WHAT IF:

JV Q1: “Do you have more…

JV Q2: “Do you want to…

JV Q3: “Would you like me to…

KEY POINT 1:

KEY POINT 2:

KEY POINT 3: