using the card infrastructure as rails for bitcoin adoption

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January 2016 May 2016

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Page 1: Using the card infrastructure as rails for bitcoin adoption

January 2016

May 2016

Page 2: Using the card infrastructure as rails for bitcoin adoption

DISCLAIMER

Norepresentationorwarranty(expressorimplied)ismadeasto,andnorelianceshouldbeplacedon,thefairness,accuracyorcompletenessoftheinformationcontainedhereinand,accordingly,noneoftheCompany,oranyofitsshareholdersorsubsidiariesoranyofsuchperson'sofficersoremployeesacceptsanyliabilitywhatsoeverarisingdirectlyorindirectlyfromtheuseofthispresentation.Thispresentationcontainscertainforward-lookingstatementsthatinvolveknownandunknownrisks,uncertaintiesandotherfactorswhichmaycausetheCompany'sactualresults,performanceorachievementstobemateriallydifferentfromanyfutureresults,performanceorachievementsexpressedorimpliedbysuchforward-lookingstatements.Wirexdoesnotundertakeanyresponsibilitytoupdatetheseforward-lookingstatements,whetherasaresultofnewinformation,futureeventsorotherwise.ThispresentationcontainsstatisticsandotherdataonWirex’sindustry,includingmarketshareinformation,thathavebeenderivedfromboththirdpartysourcesandfrominternalsources.Marketstatisticsandindustrydataaresubjecttouncertaintyandarenotnecessarilyreflectiveofmarketconditions.MarketstatisticsandindustrydatathatarederivedfromthirdpartysourceshavenotbeenindependentlyverifiedbyWirex.MarketstatisticsandindustrydatathathavebeenderivedinwholeorinpartfrominternalsourceshavenotbeenverifiedbythirdpartysourcesandWirexcannotguaranteethatathirdpartywouldobtainorgeneratethesameresults.

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Page 3: Using the card infrastructure as rails for bitcoin adoption

Agenda

About Wirex1

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Market Snapshot

Bitcoin Adoption

Traditional vs Bitcoin Payment Infrastructures

Debit Cards

Compliance, AML and KYC

Use Cases

Future Trends

Page 4: Using the card infrastructure as rails for bitcoin adoption

About Wirex

▪ Wirex is the first company offering a secured bitcoin wallets linked to VISA & MasterCard debit cards with accompanying services for remittances and personal banking supported by user-friendly online and mobile applications

▪ Wirex solves 3 problems with one solution:

A. 10M bitcoin users experience difficulties exploiting it in everyday life

B. Millions of people pay high fees transferring funds abroad

C. 2B unbanked adults worldwide do not have access to banking infrastructure

▪ Wirex services and products became well-known under the E-Coin brand name and have attracted 150K customers in 150+ countries since its release in 2015

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Page 5: Using the card infrastructure as rails for bitcoin adoption

Bitcoin / Blockchain Market Snapshot

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Recent Statistics▪ Q1 2016 / Q1 2015- Wallets +1.5x- Transaction Volume +1.4x- Price +1.7x- Market Cap +1.9x- VC Investments +1.6x▪ New wallets (Q1 2016) +1.2M

Industry News

Trends▪ Bitcoin vs Blockchain▪ Raise of Ethereum▪ AML4D in Europe▪ Block reward halving in July▪ Bitcoin scalability debates

▪ Satoshi’s reveal▪ Japan to regulate bitcoin as a currency▪ EU VAT exempt ▪ Russia to ban bitcoin

Page 6: Using the card infrastructure as rails for bitcoin adoption

Bitcoin Adoption

A Way to Go

▪ New applications solving existing problems that traditional financial infrastructure cannot (not willing to) solve and what bitcoin can improve/solve

▪ Put the technology behind as it is usually not important for customers

▪ Still speculative reasons predominantly▪ Not many useful applications ▪ Illegal activities i.e. money laundering▪ Tax avoidance▪ Capital controls avoidance▪ Still sophisticated for a general crowd despite

impressive pace of improvements

Bitcoin Adoption DriversNot Many Good Reasons to Buy Bitcoin

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▪ Rather expensiveSWIFT/SEPA/ACH▪ Unfair currency exchange rates▪ Overcomplicated international transfers▪ Capital controls ▪ Restrictions to send money abroad and/or

convert into other FIAT currencies

Manyofthese problemsarebeingsolvedbyfintechcompanies

Page 7: Using the card infrastructure as rails for bitcoin adoption

1Traditional

ADVANTAGES

▪ Regulated▪ Fraud protection▪ Acceptance▪ Generally less volatile▪ Transparency▪ Intrinsic value

Traditional vs Bitcoin Payment Infrastructures

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Bitcoin

DISADVANTAGES

▪ Total Control▪ Restrictions/Limits▪ Excessive number of different fiat currencies▪ Inflation▪ Banking services develop at slow pace i.e. a

luck of innovations

ADVANTAGES

▪ Democracy / Decentralisation▪ Freedom▪ Implied deflation▪ Cheap and fast payments (compared to

FIAT international transfers)▪ No chargebacks▪ Very innovative

DISADVANTAGES

▪ Very limited acceptance▪ Substantial technological risks▪ Fraud/Hacks▪ Volatility▪ Questionable intrinsic value (if any)

Page 8: Using the card infrastructure as rails for bitcoin adoption

Visa/MasterCard

▪ Worldwide accepted▪ Online/POS/ATM▪ Creating powerful combination with bitcoin▪ Bitcoin based international payments▪ Conversions and loads onto cards to spend

anywhere

Debit Cards

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Conversions at POS

Everyone can start accepting bitcoins

▪ No need to preload cards▪ No control over the rates

Loadable cards

▪ Should be preloaded (converted)▪ More flexibility▪ Less volatility risks

Solution for bitcoin remittance

Payroll / Freelancers and Contractors

Personal Banking

Page 9: Using the card infrastructure as rails for bitcoin adoption

Traditional finance infrastructure

▪ E-Money Regulation

▪ Card issuance and all card transactions should be fully comply with EU AML and KYC regulations

▪ No cards for individuals unless they meet regulatory requirements

▪ FCA regulation

▪ Regulation of digital currency exchanges under4AMLD already proposed

Compliance, AML and KYC

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Blockchain

▪ All blockchain transactions are public and fully traceable

▪ Risk-scoring system and internal policies

▪ Complex links to known entities, including legitimate companies, dark web marketplaces, gambling services and coin mixers

▪ Proprietary database of evidence linking real world’s entities to blockchain addresses

▪ Identified customers who do not meet requirements to be frozen and/or closed the associated accounts

Page 10: Using the card infrastructure as rails for bitcoin adoption

Geographies

▪ EU▪ Africa (Morocco & South Africa)▪ Asia▪ Latin America▪ Canada / Australia

Adoption Curve

Demography

Customers

The Customers

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▪ Pioneers / Early adopters▪ Unbanked and Underbanked adults▪ Small Businesses▪ Traders 49%▪ Miners 47%▪ Work for bitcoin 45%

▪ Involvement:- Basic 22.6%- Sometimes 31.7%- Often 38.8%

18.40%

39.30%4.10%6.70%

9.80%

21.70%

Where customers buy/sell bitcoins

Local Bitcoins Exchanges ATM's

Work For Bitcoin Bitcoin Debit Card Other

▪ Age:- 19-25 26%- 26-35 34.4%- 36-45 31.7%

▪ Interest:- Investment 57.8%- Control money 51.1%- Remittance 31.7%

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Bitcoin Debit Card

“Bitcoin can solve a lot of difficulties I've had with taking international payments, plus, would offer my clients another way of payment and potentially attract new customers, too. At the same time, the technology is still developing, and I could not take the risk of running my business purely based on Bitcoin - and that's where the Wirex card came handy. I can now have the best of both worlds, accept BTC payments and not worry about the exchange rates or holding too much money in Bitcoin”

- Andrey, Red Star's founder

Red Star Surf

Use Case

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▪ The most popular surf school and shop in the Spanish island of Lanzarote

▪ The wide majority of the students of the school and clients of the surfshop come from overseas

▪ Cross-border payments take time and come at a cost

Page 12: Using the card infrastructure as rails for bitcoin adoption

Future Trends

▪ Combination of BTC and FIAT

▪ Merchants’ and individuals’ wallets

▪ Instant payments, fast settlements

▪ Mobile Apps instead of cards

▪ Lending

▪ Regulations

Mobile Payments

Conversions

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▪ BTC to FIAT

▪ FIAT to BTC

▪ FIAT to FIAT

Fintech Alternatives

▪ E-Wallets (Alipay, Google Wallet, PayPal)

▪ Remittance providers (Transferwise, Azimo, Revolut)

▪ ApplePay

▪ Blockchain based solutions

Page 13: Using the card infrastructure as rails for bitcoin adoption

Thank You!

Wirex Limited1 Primrose Street, EC2A 2EX London, UK

[email protected]

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