using the new online web world to connect and communicate
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Using the New Online Web World to Connect and Communicate. 2008 State Education Editors Conference. Sheenae Shannon, AEA Pamela Nichols, DSEA Don Blake, NEA. Overview. 1. Building a Social Media Presence 2. Build “It” and They’ll Come? Managing Social Media - PowerPoint PPT PresentationTRANSCRIPT
2008 State Education Editors Conference
Using theNew Online Web World to Connectand Communicate
Sheenae Shannon, AEAPamela Nichols, DSEADon Blake, NEA
Overview1. Building a Social Media
Presence
2. Build “It” and They’ll Come? Managing Social Media
3. Association Social Media Strategies:
Membership RecruitmentIssues OrganizingKnowledge ManagementLeadership Engagement
4. Is it Worth It?
Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. This interaction, and the manner in which information is presented, depends on the varied perspectives and "building" of shared meaning among communities, as people share their stories, and understandings.
Issues OrganizingStep-by-step:
1. The Issue
Consider branding the issue
rather than the
association…
Issues OrganizingStep-by-step:
2. The Audience
US: Forrester's North American Social Technographics Online Survey, Q2 2007, 10,010 respondents.
Social Technographics
classifies people
according to how they use
social technologies
Issues OrganizingStep-by-step:
2. The Audience
Issues Organizing
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
Issues Organizing
Data from Forrester Research Technographics® surveys, 2007. For further details on the Social Technographics profile, see groundswell.forrester.com.
Issues OrganizingStep-by-step:
3. The Media (Tools):
Creators, Critics & Joiners=
Blogs, Cyberlobbying, Social Networks
Blog
Digg
Digg
MySpace: 100 members
Facebook (Group & Page): 2,400 members
Change.org
YouTube
AEA Facebook
AEA MySpace: 225 members
AEA del.icio.us
AEA Twitter
AEA friendfeed
Social media: A chance to revitalize collective action for the 21st Century
Concentrate on the relationships NOT the technology!
“I AM THE NEA:” New Tools, New Culture
Before wielding the technology, ask yourself:Does it enable people to connect with each other in new ways?
Is it effortless to sign up for?
Does it shift power from your association to members?
Will member-community generate enough content to sustain itself?
• You’re still trying to get a handle on your association’s basic technology infrastructure
•Your target audiences aren’t using social networking tools
•You don’t have time to experiment with something that might not work
•You’re not willing to work with technologies that don’t work as well as they could
•You’re not willing to invest in gaining a real understanding of the medium
•You want clear editorial control over your brand and message
Six signs that Social Media Isn’t for You: