using twitter for marketing and outreach workshop
TRANSCRIPT
“Build it, and they will come”
only works in the movies.
Social Media is a “build it,
nurture it, engage them, and
they may come and stay.”
-Seth Godin
What this workshop will cover
Measuring and sharing success
2
3
4
1 Why tweet?
Social media dashboards!
What and how to tweet
Dashboards
Manage multiple
social networks
Allow scheduling
of updates
Build awareness
of conversations
Track streams that
are important to you
Location based searches!
http://thoughtfaucet.com/search-twitter-by-location/
“Just be nice, take genuine
interest in the people you meet,
and keep in touch with people
you like. This will create a group
of people who are invested in
helping you because they know
you and appreciate you."
— Guy Kawasaki
Goals determine success
• Regularly engage users
• Increase awareness of library resources and services
• Support users by paying attention to and fixing issues
• Learn and improve twitter content over time
Some samples
What this workshop covered
Measuring and sharing success
2
3
4
1 Why tweet?
Social media dashboards!
What and how to tweet
How can you squander even one
more day not taking advantage of
the greatest shifts of our generation?
How dare you settle for less when
the world has made it so easy for you
to be remarkable?
-Seth Godin
• Best time to post to social media
• Search Twitter by location
• Maximizing your tweets infographic
• champlib/favorites
• Champlain College ACRL Excellence in
Academic Libraries Award Application
References & Resources
CREDITS • Flickr/busy mind/sarah G • Flickr/*twitter*/anokarina • Flickr/thumbs up/anthony kelly • Flickr/Buy Now/edkohler • Flickr/Superbokehtheorie/eriwst • Flickr/DSCF0678/KellyK • Flickr/db9_dash/Matthew Hine • Flickr/Contando Dinheiro/Jeff Belmonte • Flickr/ After the divorce, all I was left with was this pot to 'p' in/Matthew Powell • Flickr/Calendar*/Dafne Cholet • Flickr/time/János Balázs • Flickr/ //\\ /romana klee • Flickr/Winston retrieves the news/carterse • Flickr/CLOSED/Ben Husmann • Flickr/HA1-000602/Highways Agency • Flickr/Frequently Asked Questions (Self-Portrait #41)/Taber Andrew Bain • Flickr/The Colorful Library of an Interaction Designer (Juhan Sonin)/See-ming Lee • Flickr/Slapsticks/FaceMePLS • Flickr/Picture Frames at Photo LA/Ricardo Diaz • Flickr/Fortune cookie says: To succeed, you must share/opensource.com • Flickr/Abacus/Sami • Flickr/Ruler/Scott Akerman • Flickr/Bag Piper…/Thomas Leuthard