using what you know about social media: how to create and measure a facebook page for your...
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CDC NPIN's online social media training for public health professionals: Using What You Know about Social Media - How to Create and Measure a Facebook Page for Your Organization!TRANSCRIPT
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How to Create and Measure a Facebook Page for Your OrganizationTyra McKinney, Health Communications Specialist for
CDC NPINMonday, February 10, 2014
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Objectives
• Ensure that Facebook is the right fit for your
organization
• Learn how to create an attractive and engaging
Facebook Page
• Tips to promote your Facebook Page
• Best way to monitor and evaluate your Facebook
Page
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Facebook Basics
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Create a Facebook Page
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Facebook Category
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Facebook Page Owner
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Facebook ‘About’ Section
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Photos and Favorites
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Pre – Planning Steps
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Facebook Strategy
Should your organization integrate Facebook into its brand?
• Identify the demographics of your
target audience
• Assess how your audience prefers to
receive information
• Make sure that Facebook can help
reach your goals
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Facebook Goals
What are your organizations goals?• Show expertise• Increase reach• Drive traffic to website• Build new partnerships
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Facebook Plan
How are you going to reach your goals?
• Create an online community
• Create awareness• Promote business-related
content
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Facebook Photos
Photos are a great way to get your
audience’s attention.
• People respond more to
visuals.
• Infographics and video posts
increase traffic.
• Visuals drive engagement.
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Facebook Posts
• Fill-in-the-blank posts allows fans
to interact.
• Questions help to get fans to
comment and share their thoughts.
• Quick facts and tips can promote
your messaging.
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Facebook Hashtags
Strategic hashtags on Facebook posts can drive traffic to other sites:
• Drive traffic to other sites.
• Promote messaging and events.
• Trend topics related to your
industry.
• Capture new fans and potential
leads
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Publish Schedule
• Spread out updates/posts to create a
constant dialog with audience.
• Calendar can help to schedule
moderation periods for comments.
• It can help to see the Total Interactions
around different content types.
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Facebook Engagement
• Posting on Facebook between 8 a.m.
to 7 p.m. gets more fans.
• Wednesdays and Sundays are the
best days to post.
• Posting to your Facebook Page often
gets more likes and comments.
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Promote Facebook Page
• Cross-promote Facebook Page on other social
media sites
• Start promotion in advance, to field questions
from followers
• Place the Facebook button on your website
• Put Facebook badge on email signatures, flyers,
brochures, business cards, products, etc.
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Facebook Monitoring
• Monitor Facebook Page on
a regular basis
• Respond quickly to
comments or questions
• Use Facebook’s Page
Insights to keep track of
growth and change
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Best Practices
• Keep Facebook at the forefront. Always think about messaging, links and media that can be put on the Page.
• Plan, plan, and plan some more. Prior to setting up a Page, create a plan and have a strategy on how to monitor and maintain it.
• Track your posts. Use Page Insights to track
measurements about your Page’s performance.
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Reminders
If you have your CPH or CHES credentials you can apply for a
credit from today’s tutorial at [email protected].
Please remember you will be required to complete a short
evaluation which will be sent to you on requesting continuing
education credit.
If you do not require continuing education credit but would like
to provide feedback, please contact [email protected]
Thank You!