using your software to create lasting donor relationships
TRANSCRIPT
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Using Your Software to Create
Lasting Donor Relationships
2013 Variety InternationalThe Children's Charity
World Conference
May 3, 2013
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Your Presenter
Jay B. LoveCEO and Co-Founder of Bloomerang
29 Years of Technology Leadership Over 20,000 Database Installations Former Founder & CEO of eTapestry Former CEO of Master Software/Fund-Master AFP Board Member AFP Ethics Committee Member
Center on Philanthropy at IU Board Member Innovation Fund at Butler University Board Member Gleaners Food Bank Board Member Co -Chair of Indianapolis YMCA Capital Campaign
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What does a 10% increase in donorretention rates mean in terms of LIFETIME dollars raised? 50% 100% 150-200%
Do you know your Retention %?
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Improving donor retention rates by 10% canimprove LIFETIME dollars raised by?
150-200%!
(Do we have your attention yet?)
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Is Retention important for NPOs?
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Donor Retention Ratewas 41%
Donor Attritionwas 59%!
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2011 FEP Data on Donor Retention Rate
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Yes, your eyes read correctly:
Nearly SIX out of every TEN Donorsfrom the previous year did NOTdonate at all the next year!
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Addressing the Retention Problem!Is it a Donor Relationship Problem?
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CUE THE EXPERTS:
Dr. Adrian SargeantBloomerang Chief ScientistProfessor of Fundraising at the Center on
Philanthropy at Indiana University holdingwhat is presently the worlds only endowedchair in that discipline.Top 10 Most Influential People in FundraisingRenowned expert on Donor Retention andDonor Loyalty
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Mr. Tom AhernBloomerang DonorCommunications Head CoachOne of the worlds top authorities on donorcommunicationsAuthor of 4 books on Donor CommunicationsWinner of 3 prestigious international IABC GoldQuill awards
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The Problem
How many of you use a donor database?
What percent of the product do you use?
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The Problem
How many of you use a donor database?
What percent of the product do you use?
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Majority of NPOs Use Less Than 20% of TheirDatabases Functionality
Large Amounts of Features = Complexity Database Complexity Keeps Fundraisers Out
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Game Changing Idea:
No training required Anyone can use Bring BEST practices to life
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Net Result:
All fundraisers use the database
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Net Result:
All fundraisers use the database Everyone using a database equals
FUNDRAISING SUCCESS!
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Automatic Engagement Factors
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Recency and pattern of giving
Cash donors vs.sustaining donors
# of years giving +
Upgrade /Downgrade + - Lapsed - Event attendance + Opens email + Click links in emails +
Unsubscribesfrom email -
Has statedcommunicationpreferences +
Has inboundinteractions + Has soft credits + Volunteers + Social Media
(coming soon) and a whole lot more!
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What is thedonors
engagementover time!
Highlight vital retention information ---
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Next Gen Database/CRM
Enables Fundraising Best Practices
Donor Retention/Donor Communications
Extreme Ease of Use
Relentless Focus on Results, not Features
Leading a Revolution of Change
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Pedigree . . .
Finally Got It Right!
FUND-MASTER
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Questions?
Presenter: Jay B. Love [email protected]
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