using youtube, pinterest, and google+ for job search

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Using YouTube, Pinterest, and Google+ for Job Search Brooke Roegge and Jackie Buck SPHR Minnesota Department of Employment and Economic Development July 17 th , 2012

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This last presentation in our series on using social media for job search covers YouTube, Pinterest, and Google+. Find out how you can create and promote video resumes. Use Pinterest to build online portfolios. Try Google+ for networking with colleagues. Presented by Jackie Buck and Brooke Roegge on July 17, 2012. View this webinar on YouTube at http://youtu.be/IHgvutM9t6c

TRANSCRIPT

Page 1: Using YouTube, Pinterest, and Google+ for Job Search

Using YouTube, Pinterest, and Google+ for Job Search

Brooke Roegge and Jackie Buck SPHR

Minnesota Department of Employment and Economic DevelopmentJuly 17th, 2012

Page 2: Using YouTube, Pinterest, and Google+ for Job Search

Introduction

YouTube:

– Creating a video resume

– Promoting your video resume

– Other ways you can find work via YouTube

Page 3: Using YouTube, Pinterest, and Google+ for Job Search

Creating a Video Resume

Page 4: Using YouTube, Pinterest, and Google+ for Job Search

Creating a Video Resume

A video resume should supplement your real resume, not replace it.

Page 5: Using YouTube, Pinterest, and Google+ for Job Search

Creating a Video Resume

Before starting, ask yourself:

•How does the video resume differ from the paper resume?

•What extra information does it offer?

•Are you prepared for the risk of going viral?

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Creating a Video Resume

Technical tips:

•Capture good audio (no background noises or echos)

•Have decent lighting

•Record segments until you get them right

•Edit out mistakes (using Windows Live Movie Maker, iMovie, more)

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Creating a Video Resume

Traditional Creative

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Traditional Video Tips

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Traditional Video Tips

Keep it professional (dress, appearance, content)

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Traditional Video Tips

Background should be clean and simple

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Traditional Video Tips

60-90 seconds long

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Traditional Video Tips

Look into the camera and speak clearly

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Traditional Video Tips

Write out and practice what you want to say ahead of time(don’t read a script or use cue cards)

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Traditional Video Tips

Keep the special effects to a minimum

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Traditional Video Tips

Be mindful of your body language

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Creative Video Tips

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Creative Video Tips

Sing about why they shouldhire you…

Page 19: Using YouTube, Pinterest, and Google+ for Job Search

Creative Video Tips

Show off your design skills…

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Creative Video Tips

Use humor to stand out…

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Promote Your Video Resume

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Promote Your Video Resume

Link to video from:

•Paper resume•Online resume•Website•Online portfolio•Business card•LinkedIn account

Image source: http://us.moo.com/partner/youtube-cc/

Page 23: Using YouTube, Pinterest, and Google+ for Job Search

Promote Your Video Resume

Make it findable (YouTube tags)

Tip: use quotes for phrases, like “video resume”

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Other Things You Can Try

Page 25: Using YouTube, Pinterest, and Google+ for Job Search

Other Things You Can Try

Post and Hope (aka the Justin Bieber approach)

Page 26: Using YouTube, Pinterest, and Google+ for Job Search

Other Things You Can Try

Build It / Demo approach

Page 27: Using YouTube, Pinterest, and Google+ for Job Search

Other Things You Can Try

Online contests

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Questions?

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The Pinterest Phenomenon

Virtual pinboard

Create boards on any topic

Visual branding tool

#3 Most active social media site site

Highly addictive

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Discover your passions

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• Get the facts

Recruiting jobs

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•Build a portfolio or pin your visually appealing resume

Pinterest cannot be used solely for selling yourself

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Before applying . . .

• Find and investigate prospective employers on Pinterest

Want to work forGoogle??

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Accessibility and privacy

• Link to Facebook and Twitter accounts

• Set privacy settings accordingly

• Employers research candidates on social media sites

• Check Pinterest’s help section for tips on privacy settings

Extra tip:• Schedule “Pinterest breaks”

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Google +

New ways of sharing all across Google

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Google has power

Think of SEO as you build your profile

Nurture new and existing relationships

Use it as a complement to LinkedIn

What you won’t find on •Lots of job postings

Page 41: Using YouTube, Pinterest, and Google+ for Job Search

Getting started on Google +

• Join it• Create your profile• Set your privacy settings• Share at least on interesting update• Create ‘circles’ and start connecting • Add to your stream• Participate in video conversations ‘Hangout’

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Circles

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Google +

Introduce yourself Follow interesting folks

Connect with friends and family

Choose who you share with

Say “hi” & communicate

Page 45: Using YouTube, Pinterest, and Google+ for Job Search

Brooke Roegge

&

Jacqueline Buck SPHR

Department of Employment & Economic Development

Follow us on

@minnesotaworks@positivelymn