1. Beta Program Overview
Summer 2010

2. intro
+ year of development
beta activities scheduled for summer
engaging early adopters
testing who resonates and why, with what message, requiring what capabilities

3. quick scope
Amplephi is provides a hosted emarketing content management solution
specifically designed for businesses
user based monthly subscription model

4. why are we doing this?
content its tedious, time consuming and resource intensive to get out to multiple online destinations
exercise is devoid of best practices
disconnected from cause-effect insights
users stumble/intimidated by the need to know the in-outs of each destination (spouse test)
to help companies dramatically improve the way they engage in emarketing

5. further context
significant trends in on-demand, hosted, browser based
what tools do most companies need to run their sales and marketing efforts?
CRM Salesforce
email campaigns Constant Contact
conferencing GoToMeeting
e-marketing Amplephi

6. what does Amplephi do?
Blog
Post
your website
Social Update
Press Release
Rich Media

7. how does it do this?
User
Experiene
Publishing
Services
your website
Web Site Adaptor Layer
Mapping
Process
Schedule
Publish Ops
Publishing
Management
Reporting
Permalinks
Shorteners
Staggering
Interrogation

8. quick terminology
Collection of Channels = Template
your website
+ Content = Broadcast Event
Channels

9. solution overview
beta.amplephi.com
focus on functional complete
initial release caveats
7 website destinations
limited mapping
no file uploads ... week of 7/16
no reporting
limited administration controls

10. beta activities
evaluation
signup
see participation proposal
discovery
usage
analysis

11. next steps
provide access
create broadcast events with test and own destinations
conduct evaluation within next 5 days
beta participationsignup
3 months
1st at no cost
2nd and 3rd at $25/user/month

12. recap
dramatically improve the way organizations engage in emarketing
test, test, test
product
message
market

13. open discussion and next steps
messaging
impressions of solution
beta approach
what else?