Highly targeted and

accurate data

USP

Who, what, why, when, how

Who HealthCare Industry looking for either higher flexibility, better service and/or quality

What Effectively and cost efficient spread knowledge about disease treatments

Why Flexible solutions meeting needs for higher quality and granularity

Only focus on HCP data through well established and experienced local partners

When Looking for a more flexible and faster reacting data provider - or new CRM system

How High quality HCP data directly into your CRM solutions through modern system

interfaces

Why aPureBase?

1. Unique and uniform European data model – The database is born as a European data model giving the opportunity to compare sales and

marketing activities across borders

2. Data Service Experience and Integration Tools (PureBridge) – Key to getting ROI on your CRM investment

3. Time saving – less contracts – aPureBase contract can cover data delivery in more than one country

4. Best quality and best price – We focus only on data – We care for data!

Value proposition

Optimize Sales Force effectiveness

• Best price/performance - Higher quality data

• Higher sales reps productivity – all physicians

• Locally optimized data quality and clearing

• Support in each market

• Compare sales to sales efforts across markets due to standardized LOV structure

Saving$

• Reduced internal costs for data maintenance

• Fixed costs for data usage (YOY)

• Optimized sales resources/ force

Easy-to-implement

• One contract covering all markets in scope

• Unique data loading interface to all CRM systems

• Built-in clearing flow – clearing time 1-3 days

References

Client testimonial

“First of all, data is better. But what I’m most impressed with are the services that aPureBase build around their data offering and data delivery:

• The close contact during implementation, • The ability to do fast and efficient updates, • Their human eye for detail (important because

technology doesn’t detect all errors and duplications), and

• Finally a truly proactive approach to data enrichment and granularity”

Among our clients …in Europe

Client testimonial – Stig Lundgren Operations Manager, Denmark and Norway at GlaxoSmithKline

What makes aPureBase different from other data providers?

“First of all, data is better. But what I’m most impressed of are the services that aPureBase build around their data offering and data delivery: The close contact during implementation, the ability to do fast and efficient updates, their human eye for detail (important because technology doesn’t detect all errors and duplications), and finally a truly proactive approach to data enrichment and granularity”

Meda

Services delivered Client statement

“aPureBase was the expert party that could provide expertise in creating a database. aPureBase has an excellent way of approaching and handling challenges, the organisation is service minded, reachable, and the employees always strive for the best solution. I am happy that our cooperation worked out this well. What I particularly like about aPureBase, is the reciprocal interest that both our companies possess when working together. There is no sell-buyer relationship, but rather one where we are in it together.” Erik de Rooij, Meda Netherlands

Wins

• Cost savings • Expertise implementation partnership • Challenges are meet with open dialogue and good

solutions • Building something new in collaboration

How they heard of aPureBase: Veeva made Meda aware of the opportunity of working with aPureBase on Data Product: PureUniverse – All specialties available delivered to the client’s CRM system with regular updates System: Veeva Frequency: Weekly Countries: The Netherlands Implementation success criteria: • More sales and greater revenues • Supporting a solid base for Meda’s

business model

InterMune

Services delivered Client statement

• “The reason for working with a aPureBase; There is really not any competition in Europe in the type of company and the services aPureBase provides – the Competitor is too big and working with individual data providers is too complex. aPureBase is Flexible, Dynamic and Reliable”

Marina Maslowski, Intermune Switzerland

Wins

• Very successful and fast implementations due to PureBridge interface (integration tool) and skilled people

• Project and schedule commitment fulfilled

• aPureBase provides exactly the data that is needed, hence supporting the business model

• Good cultural fit and aPureBase goes the extra mile

How they heard of aPureBase: Came with a recommendation from Veeva Product: PureSelect – Dynamic data Specific specialties selected and delivered to the client’s CRM system with regular updates CRM System: Veeva Frequency: Weekly Countries: ES, DE, UK, ROI, NL, AT, BEL,DK, SE and NO Implementation success criteria: • Very aggressive timelines • Supporting a solid base for Intermune’s

business model

GSK

Product: PureUniverse – All specialties available delivered to the client’s CRM system with regular updates System: Siebel Frequency: Weekly Countries: Denmark and Germany Implementation success criteria: • The overall success criteria was that

no activities with any doctors were lost

Services delivered Client statement

Wins

•“First of all, data is better. But what I’m most impressed of are the services that aPureBase build around their data offering and data delivery: The close contact during implementation, the ability to do fast and efficient updates, their human eye for detail (important because technology doesn’t detect all errors and duplications), and finally a truly proactive approach to data enrichment and granularity” Stig Lundgren, GSK Denmark

No activities with any doctors were lost during implementation

Offered the strategic, professional sparring and support GSK requested

GSK see an important future for aPureBase helping the company to understand not only customer data but also sales data in general

Client Testimonial

Services delivered Client statement

• “We chose aPureBase as a pharma data

provider specifically due to their constant can-

do attitude and our previous positive

experience working with them. They are a

small, dedicated team with a focus on what

matters, which makes you feel like they truly

care. Working with aPureBase has led to more

customer interactions, but they have also

supported a solid base for our business

model. All in all the experience has been a

good one. “

Director Commercial Excellence , HQ Switzerland Wins

Working with aPureBase has provided more sales and greater revenues.

It has been time and cost saving for Ariad to use data from aPureBase.

aPureBase supports the business model .

We get a better understanding of the market/clients.

How they heard of aPureBase: Initially heard of aPureBase through another aPureBase client Product: PureSelect – Dynamic data Specific specialties selected and delivered to the client’s CRM system with weekly updates CRM System: Veeva Frequency: Weekly Countries: 14: DE, FR, IT, ES, UK, ROI, AT, CH, BE, NL, DK, SE, NO, FI Implementation success criteria: • Impressive timelines - 14 countries

implemented in 15 months • In line with Ariad’s business model