ustwo camerjam mobile marketing finance masterclass
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MOBILE FINANCE MASTERCLASS
Designing for usersustwo™
4 Things
4
Interaction Design
Pixel Perfection
Fail Fast, Fail Early, Fail Often
Light Process & Collaboration
InteractionDesign
interaction design is understanding how your users think and feel when using your product or service, and designing around this knowledge
Interaction Design
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place the user at the centre of your thinking, align business objectives with their specific needs.
Interaction Design
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interaction design is the foundations of User Experience
Interaction Design
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Pixel Perfection
perceptions of quality and security will be judged by visual acuity.
Pixel Perfection
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Fail FastFail EarlyFail Often
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Process: Light,Collaborate
agileProcess Light: Collaborate
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face to face collaboration = goldProcess Light: Collaborate
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more stakeholders = more noise more changes = poor ux
Process Light: Collaborate
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keep it tight, keep hierarchy flat. our most successful projects have been ones where we work directly with the product owner who can make tough calls.
Process Light: Collaborate
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enabler as well as a decision maker.
Process Light: Collaborate
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4 Things
4
Interaction Design
Pixel Perfection
Fail Fast, Fail Early, Fail Often
Light Process & Collaboration
Founded: 2004 by Matt Miller & John Sinclair
Directors: 4 - mills, sinx, marcus, jules
Status: Independent Studios: London, England founded 2004
Malmö, Sweden founded 2008
New York, USA founded 2012
Staff: 107 (Q12012)
Nationalities: 19 (and counting)America, Australia, Belarus, Britain, China, Denmark, Germany, Hungary,Israel, Italy, Japan, Korea, Moldova, Poland, Spain, Sweden, Turkey, Ukraine
Website: www.ustwo.co.ukContact: [email protected]
[email protected] Design & UX
[email protected], Business Development