usulan program kreativitas mahasiswa cici
TRANSCRIPT
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USULAN PROGRAM KREATIVITAS MAHASISWA
JUDUL PROGRAM
ES KRIM BI INANG, SEBAGAI MINUMAN SEHAT DAN
NIKMAT
BIDANG KEGIATAN
PKM KEWIRAUSAHAAN (PKM-K)
DIUSULKAN OLEH:
BHASKORO A.M 1407114734/2014
CINDY OKTAVIANI 1407110082/2014
DITA NURHALIMAH 1407114638/2014
MUHAMMAD SUGANDI 1407123427/2014
UNIVERSITAS RIAU
PEKANBARU
2016
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DAFTAR ISI
HALAMAN UDUL............................................................................................. !
DA"TAR ISI..........................................................................................................!!
A. UDUL #ROGRAM.......................................................................................1
B. LATAR BELAKANG MASALAH................................................................2
C. RUMUSAN MASALAH............................................................................... 2
D. TUUAN #ROGRAM....................................................................................2
E. LUARAN YANG DIHARA#KAN................................................................2
". KEGUNAAN #ROGRAM.............................................................................3
G. GAMBARAN UMUM RENCANA USAHA................................................3
G.1 DESKRI#SI #RODUK........................................................................... 4
G.2 #ELUANG USAHA............................................................................... 4
SASARAN KONSUMEN.......................................................................$
G.3 STRATEGI #ROMOSI...........................................................................$G.$ ANALISIS KOM#ETISI DAN #ELUANG #ASAR #RODUK..... ......$
H. METODE #ELAKSANAAN.........................................................................$
H.1 #ROSES RODUKSI................................................................................$
H.2 STRATEGI #EMASARAN.....................................................................$
I. #ELAKSANAAN #ROGRAM......................................................................6
1.1 %AKTU DAN TEM#AT #ELAKSANAAN...........................................6
1.2 TAHA#AN #ELAKSANAAN ................................................................6
. RANCANGAN BIAYA..................................................................................7
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A. JUDUL PROGRAM&ES KRIM BI INANG 'BII NANGKA( SEBAGAI MINUMAN
BERNUTRISI)
B. LATAR BELAKANG MASALAH
T*+*,*+ +*+-* *+- +*,* *!+ Artocarpus heterophyllus, ,+* 5*
! *-*! ** 9! 5*,*; A!* T+--**; !+--* ,*+
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,,5* *+* 9*+- *+- ,+5*!+* 55+* *+*@*+*. S** *5
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*+- !9* *+ !*!*!*+ ,+--5+**+ !=! +*+-* !+--* ,,!!! **
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,+*,* +!*! 9+9,! *! !=! +*+-* 5 =!* !9* *+ !***+
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D. TUJUAN PROGRAM
*. M+?!**+ 95 9**+ *5 *! **+ ** !=! N*+-* *+- **
**+ +5!!; 5* E K!, B! I+*+- 'E K!, B!=! N*+-*( ,**+*+
*!!9+*.
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,**** *+ ,+!+-**+ +!*! =5* *! !=! +*+-*.
E. LUARAN ANG DIHARAPKAN
D+-*+ **+* #9-*, K*!!* M**!>* !*+- K>!*5***+
'#KMK( *+- 5* ,!+5,*+ *+- +* *+ ** +5!!; !***+ !9
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. M+!+-**+ *+ ,+5,5*+ ,!+* ,**!>*; *+ ,****
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!9 ** ,*+*
1. U+5 ,*! *!!* ,**!>* *-* ** ,+?!**+ !+9*!
!+! *+ 5+5 ,,+5 =!>* >!*5***+.
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3. M+*,* +-**,*+ *+ +-*5*+.
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2. M+?!**+ **+-*+ =* *5 +-*+ ,,95! E !, B! I+*+-.
G. GAMBARAN RENANA USAHA
G.1 D!*"#+!# +"*
E !, B! I+*+- ' E!, B!=! N*+-* ( ,5**+ *+**+ !+-!+ *+-
5* *! !=! +*+-* Artocarpus heterophyllus. B!=! +*+-* Artocarpus
heterophyllus *+- ** **+ +5!! *+ *+* ,*+* !+!.
T&/ G.1 K9,9!! K!,!* B!=! N*+-* B**
N!*! *!* 100 -
T+*-* 16$ *
K*9!* 36;7 -
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#9!+ 4;2 -
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!; E !, B! I+*+- !+! ,5**+ !!*+ *+- *.
G. S&!&"&% K%!$%
#+?*+**+ ,* 95! *** ,5* **+-*+ ,**** #*+*5.
G.3 S4"&4'# P"$!#
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+-*+ ,,!*+ 95 ?** -*! ** 9+5,+ *-*! 9,9! *>*.
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,*55+ *>*. M**** *+-* ,+5*! 95 *+- !+9*!< *+ *5;
!+--* 5*+- 5+5 ,,***+ 95 BI INANG !+--! ! ***+;
+5+* +-*+ ,,!*+ *+ *+- *-5 ** ** launching 95.
H. METODE PELAKSANAAN
H.1 P"!! P"*!#
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*55. B!=! +*+-* !!*+ *5 !5 **, *! ,+!! *+ !*,**+
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S* ?*,5 ,5!*+ *9+*+ !, ! 5*+ **, !*5***+ *+ *?**@*?** food festival *+- 5*! +-*+
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A* 4 ',*( ,9 #,*5*+ #,***+ 'marketing mix( 5+5 !
,+5*+ +=5**+; !*+**+* *** : Product ; Price; Place; *+
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J. RANANGAN BIAA
R*+?*+-*+ +-55+**+ !** **, 9-*, !+! *** *-*! !5:1. B**+ *! **! R 1.$1.100;00
2. #+-**+ R 6.060.000;00
3. #,***+ R 82$.000;00
4. #=**+*+ R 300.000;00
$. L*!+@L*!+ R 22$.000;00
6. B!** * 5-* R 400.000;00
T4& P%'&"&% R+ 8.301.100,00
U*!*+ !** -!**+ ?** !+?!; *+** *!+ ,!5!:
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*.
B**+ *! **!
T&/ J.1 R#%9#&% B#&:& B&&% H&/#! P&*
NO NAMA ALATBAHAN JUMLAH
HARGA
PER
SATUAN
HARGA TOTAL
1 B!=! +*+-* 100 - R 4.000 R 400.000;00
2 K!, +* ?*! 3$ *+- R 7.000 R 24$.000;00
G5* *! 20 - R 14.000 R 280.000;00
3 T5+- ,*!+* 3 - R 2.700 R 8.100;00
5 E+ C9* 16 99 R $.000 R 80.000;00
6 E+ V*+!* 16 99 R $.000 R 80.000;00; E+ *> 16 99 R $.000 R 80.000;00
< E+ M9+ 16 99 R $.000 R 80.000;00
8 V*+!! 48 5+-5 R 1.000 R 48.000;00
10 G**, 4 5+-5 R 2.000 R 8.000;00
11 G*!+ 20 F $0 - R 11.600 R 232.000;00
12 E *5 $0 5+-5 R 1000 R $0. 000;00
TOTAL BIAA R+ 1.581.100,00
. B!** A* *+ #+-**+
T&/ J.2 R#%9#&% B#&:& A&4 &% P"%'*&+&%
NO. NAMA ALAT BAHAN JUMLAH HARGA PER
SATUAN
HARGA
TOTAL
1 E, * 1 R. 2$.000 R 2$.000;00
2 D*+*+- * 1 R. 7$.000 R 7$.000;00
B+ 1 R. $$0.000 R $$0.000;00
3 K9,9 -* 1 R. 400.000 R 400.000;00
5 T*5+- -* 1 R. 120.000 R 120.000;00
6 B*9, *! 6 R. 10.000 R 60.000;00
; " 1 R. 3.000.000 R 3.000.000;00< S+9 * !? ?*, 4 R. 1$.000 R 60.000;00
8 M!F 1 R. 3$0.000 R 3$0.000;00
10 C5 !? ?*, 2000 R. 300 R 600.000;00
11 S+9 !? ?*, 2000 R. $0 R 100.000;00
12 I? ?*, 9F 4 R. 130.000 R $20.000;00
1 G* 55 1 R. $.000 R $.000;00
13 T!,*+-*+ 1 R. 80.000 R 80.000;00
15 S*!+-*+ 1 R. 2$.000 R 2$.000;00
TOTAL BIAA R+ 6.060.000,00
?. B!** #9,9!
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T&/ J. R#%9#&% B#&:& P"$!#
NO. NAMA BARANG JUMLAH
HARGA PER
SATUAN
HARGA
TOTAL1 L*
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& T4&+
N N&$& A*4#>& U$" E*%$#! P%:!4&% P"/&%
1
2
3
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B*9, #*!
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G* U5
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1 *5+
3 *5+
3 *5+
2 *5+3 *5+
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R $0.000;00
R 2.083;33
R 1$.277;77
R 11.111;11
R 3.12$;00R .722;22
R 2.083;33
R $.000;00
R 14.444;44
R 7.16;67
R 2.222;22
J$& +%:!4&% +"/&% R+ 122.8**+ *** R 6.000 ?5.
H*! +=5**+ 1 *5+ 4800 F R 6.000;00
R 28.800.000;00
T9* !** 9*!9+* 1 *5+ 12 F2.0$1.600;00
R 24.61.200;00
10
B!** #95! R 1.$1.100;00
B*+ +55*+ *!* R 122.86;0
B!** *+9*! R 7$.000;00
B!** 9,9! '*,
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K5+5+-*+ !* *5+ R 28.800.000;00@ R 24.61.200;00
? R+ 3.1!4$%4)
K5+5+-*+
ROI =
9* !**
'R 4.180.800;00:R 24.61.200;00(F100
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16;8
U** !+! ** 5+5 !,*+-*+ *+* !* ,!***+ * R100;00 !9 5+5+-*+ * R 16;8
. P"#4%'&% P%'$/&#&% M&
K5+5+-*+ #+55*+
#+-,*!*+ M9* F 100
5,* ,9* !+*! *>*
R 4.180.800;00 !p 1.47$.833;08
= F100
R .401.100;00
60;17
A!+* ,9* 5** !+! **+ 5+*! * 60;17 !* *5+.
B***+ !5+-*+ *+*!! ***+ !** ,** !+*! 5
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+*+* ,+=*+=!*+ ,,9 9
S!+--* 5** ,5**+ E !, &BI INANG) 5*+- *-! **+-*+
,**!>* 5+5 ,+?!**+ *,!*+ >!*5** *+- 9!+*!
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