ut: olx page why? •the button is not intuitive to be clicked •in delhi, the ad button merges...
TRANSCRIPT
UT: OLX
Usability Testing ReportDate: 1st July 2016Report created by: Techved Consulting India Pvt. Ltd.
2
FINDING INDEX
Critical error. Caused great irritation and blockages for the user
Serious error. Delayed users in their use of apps
Minor error. Caused users to hesitate for a few seconds
Good. This approach is recommendable
3
6 Never had the need
Not Used 3 DoŶt trust the produĐts
1 DoesŶt like to ďuLJ 2nd
hand
OLX USER BEHAVIOUR
WouldNOT buy25%
Clothes/Shoes
Mobile and 30%Electronics
5
POST AN AD
USERS WERE ABLE TO SUCCESSFULLY POST AN AD
7
Success Criteria % of Users
Completed 80%
Completed with Probes 10%
Not Completed 10%
Users Gave Up 0
HOME PAGE
WHY?
•The button is not intuitive to be clicked
•In Delhi, the ad button merges with thesucceeding OLX Communities banner
•Users have a mental model to look for theǁord Sell
10/20 users used the button on the landing page 5/20
users used the Hamburger option
3/20 users used the FAB in browsing pages
1/20 user went to the chats and used the Submitbutton
SUBMIT FREE AD BUTTON NOT VISUALLYINTUITIVE
8
SUBMIT A FREE AD FORM
WHY?
•Users prefer to take pictures while posting thead as it is easy and they would like to post thecurrent condition of the product
•Few users prefer to take pictures before as theycan get better angles and lighting
phele se le kar rakhuŶga acchi si ho sakta hai accha effectpade custoŵer par – Male Non OLX User, Delhi
15/20 users like the camera option 3/20 users would use the
gallery
1/20 user posted ad without image because slow internet
1/20 user was unable to upload a picture
CAMERA OPTION IS LIKED
9
SUBMIT A FREE AD FORM
WHY?
•User failed to understand that a categoryneeds to be selected for an ad
•Users mental model is to have categoriessimilar to that of the e-commerce websiteslike Flipkart, Amazon. The categories theywere looking for were: Chairs &Engineering Tools
MOST USERS WERE ABLE TO SELECT THECORRECT CATEGORY
2/20 Users had trouble understanding the categories
1/20 User found a category missing
10
SUBMIT A FREE AD FORM
WHY?
•Users mentioned putting a higher amount
•Most users tend to base the price on theaŵouŶt it ǁas ďought for aŶd theŶ aŶalLJse its usage
•Users would also ask around in the local marketor check on OLX for an estimation
"mere phone ki aukaad kya hai pata chal jaati hai
– Male OLX User, Lucknow
15/20 Users would base it on the cost price
ALL USERS WERE ABLE TO ADD THE PRODUCTPRICE
5/20 User would ask around
11
SUBMIT A FREE AD FORM
WHY?
•Most users found that writing a description isrequired to attract the buyer to the product
•Adding the reason for selling increases thegenuineness of the product and seller
•Few users felt that a lengthy description is notneeded as photographs were more important
MOST USERS UNDERSTOOD WHAT HAS TO BEWRITTEN IN THE DESCRIPTION
2/20 User were unable to understand what to write in thedescription
28
SUBMIT FREE AD FORM
WHY?
•Description error message was missed bythe users with few of them continuing tosubmit ad despite the error
•Users also had trouble understandingwhat the error message meant
LOW VISIBILITY OF ERROR MESSAGES IN SELLERFORM
6/20 users did not notice that the error was inthe description section
1/20 user had a category selection error29
CONCLUSION
*Based on user reviews and our expert review14
• Features that need to be revised:
– Add Near By Location in Seller Form
– Filter Forms
– Photo Sharing in the Chats
• Visibility of these elements needs to be improved:
– Submit Free Ad Button
– Error Message in the Seller Form
– Add to Favourite Icon on Product Page
– FAB in the Chat
– Seller Details on Product Page
• Labels that need working:
– My Ads
– Make Your Offer (Suggested: Negotiable, Bargain)