utah pma quarterly meeting, december 2009
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Presentation by Joel Meyer on product management at @Task. Joel is the Director of Product Management for @Task. @Task is web-based project management software that helps companies get work done.TRANSCRIPT
Product Management
at AtTask
Joel MeyerDirector, Product Management
Friday, December 4, 2009
My Background
• First 10 years at EDS and Deloitte
• Customer Needs and Expectations
• Learned Project Management
• Evolved to Product Management
• 9 months at AtTask
Friday, December 4, 2009
• Founded in 2001
• Located in Orem
• Getting the Right Work Done
• Project and Portfolio Management
• 135 Employees
• Over 1,000 Customers
Friday, December 4, 2009
We’re Proud of...Positioned as Visionary in Gartner’s PPM Magic Quadrant
®
Winner of 2009 CODIE for ‘Best Project Management Software’
Named industry leading On-Demand PPM solution provider
Top technology company - Red Herring Award Winner
Named to 2009 Inc. 500 fastest growing companies
Friday, December 4, 2009
AtTask Product Mgmt
• Entrepreneurial Environment
• Previously -- One PM / 20 Developers
• Now -- Team of 4 PM + 2 UX
• Data-Driven Decisions
• Leadership Understands the Value of PM and UX
Friday, December 4, 2009
Outline• Product Management Challenges
• Know Your Market
• Know Your Users
• Know Your Buyers
• Internal Buy-In
• Additional Perspectives
Friday, December 4, 2009
Friday, December 4, 2009
Enlighten with Information
Friday, December 4, 2009
Know Your Market
• Industry Analysts
• Competitive Landscape
Friday, December 4, 2009
Competitive Matrix
Friday, December 4, 2009
Know Your Market
• Industry Analysts
• Competitive Landscape
• Market Surveys
• Tradeshows / Conferences
• Non-Customer Visits
Friday, December 4, 2009
Know Your Users• Customer Visits
Friday, December 4, 2009
Customer Visits
Friday, December 4, 2009
Customer Visits
Friday, December 4, 2009
Know Your Users• Customer Visits
• Phone Interviews
• User Communities
Friday, December 4, 2009
User Communities
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Friday, December 4, 2009
Know Your Users• Customer Visits
• Phone Interviews
• User Communities
• Usage Statistics
• User Personas
Friday, December 4, 2009
User Personas
“Give me my work, and get out of my way.”!
Chris
“Help me, help you.”!
Jennifer
“You can’t improve what you can’t measure.”!
Marc
Individual Contributor Project Manager Executive
We want these people tolove using @task because it makes it easy for
them to accomplish their goals
Friday, December 4, 2009
Know Your Users• Customer Visits
• Phone Interviews
• User Communities
• Usage Statistics
• Personas
• Customer Surveys
Friday, December 4, 2009
Customer SurveysNet Promoter Score (NPS)
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Friday, December 4, 2009
Customer Surveys
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Friday, December 4, 2009
Know Your Buyers
• Win / Loss Analysis
• Needs Assessments
• Case Studies
• Buyer Personas
Friday, December 4, 2009
Internal Buy-In
Friday, December 4, 2009
Strategy to Get Buy-In
• Inform
• Strategize
• Propose
• Validate
• Elicit Feedback
Friday, December 4, 2009
Product Guidance Council
• Stakeholders
• Open Meeting
• Frequent (Bi-Weekly)
• Reward Attendance
• Goal: Become the “Most Valuable” Meeting
Friday, December 4, 2009
Meeting Topics• Review Trends Exposed from Data
• Present Proposed Priorities
• Share Feature Plans and Wireframes
• Embrace the Urgent and Visible
• Expose the Good, Bad, and Ugly
• Re-reiterate Release Plans and Roadmaps
Friday, December 4, 2009
Additional Perspectives
Friday, December 4, 2009
Add’l Perspective
• Software Specific
• Defines the Broken Process of Develpmt
• Demonstrates the Value of Personas
• Makes the Case for User-Centered Design
Friday, December 4, 2009
Add’l Perspective• Minimum Product
• Valuable, Usable, and Feasible
• Rapid Prototyping
• Emotional Adoption
• Find New and Better Ideas
Friday, December 4, 2009
Fresh Perspective
• Elicit Ideas
• Buy a Feature
• Prune the Product Tree
• SpeedBoat
• Product Box
Friday, December 4, 2009