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Utah Transit AuthorityUtah Transit AuthorityElectronic Fare CollectionElectronic Fare Collection

Ski Service PilotSki Service Pilot

Craig RobertsCraig RobertsSmart Card Alliance Annual ConferenceSmart Card Alliance Annual Conference

San Diego, CASan Diego, CAOctober 3, 2006October 3, 2006

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PilotPilot

• Do something and learn beyond planning for Electronic Fare Collection

• Deploy EFC in a manageable number of buses

• Solve an immediate problem – account for ski service passes

• See if fares can be collected with contactless credit and debit cards on the bus

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Pilot GoalsPilot Goals• Develop an understanding for future full deployment of

EFC including: – System integration– Acceptance of contactless Visa, MasterCard and American

Express for fare payment on buses– Strengthen internal capabilities for managing EFC projects– Develop process for technical system development incorporating

collaboration with contractors; iterative prototyping and testing– Exploration of “account based” and “open system”approaches

for contactless EFC • Familiarize UTA and its external and internal

stakeholders re EFC

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41 Ski Buses41 Ski Buses

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UTA Ski ServiceUTA Ski Service

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Ski Service Pilot VisionSki Service Pilot Vision

• Account for use of ski passes and resort employee IDs that are accepted as bus passes

• Collect fare payments via new contactless credit and debit cards issued by MasterCard, Visa and/or American Express with UTA serving as a merchant on the bus

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Project TeamProject Team

• ERG

• Peppercoin

• OTI

• Chase Paymentech

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Partners Partners –– Pass IssuersPass Issuers• Alta Resort

• Brighton Resort

• Solitude Resort

• Snowbird Resort

• Salt Lake Convention and Visitors Bureau

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Partners Partners –– Contactless Contactless PaymentPayment

• MasterCard

• Visa

• American Express

• KeyBank

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1111

Front OfficeFront Office• Distribution of pass product contactless cards by ski resort partners.

Card stock has UTA chip and antenna along with resort art, mag-stripes, bar codes, and even RFID

• Contactless (ISO 14443 and 15693 compliant) readers on 41 ski service buses certified for contactless credit/debit

• Development of linkage of the readers to the existing UTA operator display

• Data collection regarding boardings including capture of location data via GPS.

• Utilization of wireless (WIFI) bus to garage communications for uploading and downloading data

• EFC works even if bus console and communications go down

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MCR200

TIER

2 -

DEP

OT

SYST

EMS

TIER

3 –

CEN

TRA

L SY

STEM

FRO

NT

OFF

ICE

ERG

BA

CK

OFF

ICE

Wireless LAN(802.11b)

Central System Server (1x)(Application & Database Server, Depot server) Microsoft Windows 2003 ServerMicrosoft SQLSERVER

BackOffice WorkstationMicrosoft Windows XP

Printer(UTA)

LAN

WLAN Access Point(UTA)

TIER

0 -

TIC

KET

M

EDIA

&

CA

RD

S

TIER

1 -

FRO

NTO

FFIC

E

Ethernet switch(UTA)

Ethernet switch(UTA)

UPS(UTA)

WLAN(UTA)

Driver Display(UTA)

MDC with GPS (UTA)

Workstation(UTA)

CP5000Lx

Photo Card Printer(UTA)

WLAN

RS232

TIER

4 –

Fin

anci

al

back

offi

ce

Credit/Debit Payment Clearing (Peppercoin)

WAN

Credit/debit card Ski resort vicinity card

EFC card, Mifare Ultralight

ISO 14443 A ISO 14443 A ISO 15693

Ethernet

WLAN ethernet bridge

Timer/ converter

RS232

KBD, VGA

Power 24v

Ski Resort & Visitor’s BureauVehicle

Financial institutions

Chase PaytechUTA bank

TCP/IP

SSL

Firewall router

LAN

BA

CK

OFF

ICE

Debit/credit card reader

ArchitectureArchitecture

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Back OfficeBack Office• Resorts given hot listing application• Accounting for trips taken with passes

– ERG provides data view and UTA creates reports• Clearance of payment network transactions:

– Stored on reader on bus– Uploaded to ERG server at garage– Transmitted to Peppercoin– Transmitted to Chase Paymentech and AmEx for clearance– Hot listing of not accepted cards

• Peppercoin provides view of transactions to card holders through web site

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System 5000 backoffice

Peppercoin backoffice

Financial institutions

Micro paymentreader

CP5000

Communication toSystem5000 back office

Communication toPeppercoin back

office

End user (cardholder)

transactions

transactions

transactionsconfiguration

data

Configuration dataClearing data

Financial statements

UTA back officeadministrator

Card usage views

hotlist dataclearing dataviews data

Invoicing dataHotlist data

Chase Paytech UTA bankpayment

Invoicing dataHotlist data

hotlist

hotlist

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TimingTiming• RFP - January 23, 2006• Proposals due - February 23, 2006• Notices of award; contracts execution and notices to proceed -

March – April 2006• Ordering of card stocks, system design, hardware, software and

communications linkages - April – July 2006• Cards delivered to various resorts - August, 2006• Laboratory testing - September 2006• Test installation on vehicles and at facilities - September 2006• Operational testing with test vehicles - September 2006• Installation of hardware and software on vehicles and facilities –

October 2006• Full system test – October 2006• Ski service begins - November 2006• Pilot duration – through April 2007, may be continued next ski

season

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Challenges and Learning Challenges and Learning OpportunitiesOpportunities

• Collaborative development in Brussels and Utah• Card acquisition for third party issuers• Reading vicinity cards• International shipping• Partnering with payments industry

– Off line transactions– Certify systems for payments processing– Getting agreements in place for a non-routine

application– Cross promotion with issuers

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ObservationsObservations

• Thin specification• Collaborative Development• Value of a real project to break new

ground• Challenge of off-line contactless credit and

debit• Support of vision by the partners• Driven by a deadline – when the snow falls

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EFC at UTA Beyond the EFC at UTA Beyond the PilotPilot

• Continuation of ski service pilot in year two• Rapid deployment of EFC infrastructure system

wide• Third party pass accounting application• Add other products incrementally• Future of contactless credit/debit at the bus

entrance and platform validator dependant on business case

• Pilot II – explore prepaid account with all UTA fare products through a co-branded or loyalty card scheme

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Utah Transit AuthorityUtah Transit AuthorityElectronic Fare CollectionElectronic Fare Collection

Craig Roberts Craig Roberts -- 801801--287287--2218 2218 croberts@rideuta.comcroberts@rideuta.com

www.rideuta.comwww.rideuta.com

2020

UTA OverviewUTA Overview

• 489 regular buses • Forty ski service buses • 80 paratransit vehicles • TRAX light rail line has 46 vehicles on two

lines over 18 miles • Commuter rail service is to start in 2008

with an initial 44 mile line

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UTA OverviewUTA Overview• Serves the urban counties of Utah

– Population of 1.9 million – Area of 1400 square miles.

• Only major transit operator in the region • 32 million trips per year, $136 million operating budget • 14% of cost ($20 million) covered by fares • Passes responsible for 70-80% of fare revenue

– Ed Pass, Eco Pass and ski resort third party payers– Periodic passes sold through retail outlets

• Cash collections through fare boxes total $3.5M • Adult base cash fare is $1.40 with a two hour transfer