UTICA TRANSIT AUTHORITY REVITALIZATION PLAN

2002 Information Communication

Consultation By; Roy O. StewartSteve HawkesLee Ann Alissa Reilly

Scanned logo from UTA Bus Schedule

INTRODUCTION, HISTORY AND

PROCESS• General History

• Assets and Opportunities• Problem Areas (Major Weakness)

– Advertising on the Buses– Signage– Web Page– Pamphlets/Routing Maps Image scanned from UTA brochure (2)

New York Railways first bus 1921

ADVERTISING ON THE BUSES

By: Roy O. Stewart

UTA bus on Genesee Street

Problem Identification

• Assets and Opportunities• Problem: Advertising on the UTA buses is

essentially non-existent

• Reasons and/or Barriers– Change in advertising agency

– Responsibility and goal setting

– Funding

– Attitude

UTA bus on Genesee Street

Suggested Solutions

• Solution: Get some advertising on the UTA buses.

• Advertising Goals– Develop timetable

– Designate tasks

– Typical vs. creative

ways of raising revenue

– Develop identity

ADAD

UTA bus on Genesee Street

Conclusion

• Revitalize Advertising

• Raise Revenue

• Community Based

• Develop an Identity

• Trend Setting

• Major Competitor

SEE THE SIGHTS

RIDE THE BUS

Hanna Park and community based advertising design idea

SIGNAGESteve Hawkes

•Problem Identification•Suggested Solutions•Conclusion

Image of actual UTA bus stop sign

Problem Identification

• Sufficient Transportation Information is not available to:

-New Residents and Visitors

-Local Area Residents

Signs located in front of Union Station

Suggested Solutions

• Signage @ decision making locations such as:

-Transportation Centers

-City Entrances

-Stoplight Intersections

• Scheduling and Policy Information Visible to the Public UTA bus rounding corner at Union Station

Conclusion

• Information made better available to the public will increase awarness, ridership and revenue of UTA

UTA bus schedules at Union Station snack bar

PAMPHLETSAND

ROUTING MAPS

Alissa Reilly UTA Bus Schedule

Problem Identification

• System Routing Maps & Guide– Street font size

too small

– Too much White space

– Coding

Suggested Solutions

• System Routing Maps & Guide– Increase Street Font

Size– Fill white space with

Ads– Use extreme colors

for Route Index – Use universal

symbolsUniversal Symbol

Problem Identification

• Bus Schedule /

Pamphlets – Logo– Lack of clarity– Too much white

space

Suggested Solutions

• Bus Schedule / Pamphlets – Bigger logo– Edit & Update documents – Replace white space with advertisements.

Conclusion

• Fill white space with advertisements to increase UTA revenue

• Develop consistency and clarity between System Map Guide and Bus Schedule, especially logo

• Edit & Update documents

WEB PAGE

Lee Ann Roberts

Introduction

Problem Identification

Suggested Solutions

Introduction

• Web page was unknown to many personnel of the UTA

• Needs to be current and maintained

• Potential area of additional advertising revenue

http://www.borg.com/~myozouta/

Problem Identification• Web page and its design is not considered a

viable advertising/revenue tool

• Diverse contrasting colors

• Color schemes inconsistent and not complimentary/ creates tension

• No ease of mobility through the pages

• Links do not work

• No call to Action on individual pages

Problem Identification

• Paragraph formatting of routes-hard to read

• Inconsistent Typography

• Specific sights of interest should be put into a table, blocked and bulleted. Possibly web linked to those attractions

• Missing destinations (Chadwicks)

Suggested Solutions• Include provisions for web page design in

the advertising and marketing plan

• Have Public Relation/Marketing solicit advertising from businesses along the routes

• Use symbols already known and established in the page design

• Include community activities and services on the web page

Suggested Solutions•Request area school’s assistance creating advertisements and or web pages.

Assistance and suggestions from marketing and teachers.

Good design principles

Up to date technology resources

Pride and diligence

Minimal cost associated with design creation.

CONCLUSION

UTA