utility bill design: 6 simple steps for better bills
TRANSCRIPT
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Utility Bill Design: 6 Simple Steps For Better Bills
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Utility bills are importantThey inform customers of important information
and also help to build strong customer relationships
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Effective bill design reduces cost to serve
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Research confirms that many customers find utility bills confusing
*uSwitch, 2013 (Over-complicated household bills are leaving consumers vulnerable to over-charging)
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Poor bill design may hinder understanding
The bond between customers and utilities can be damaged
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Key information should be easy to understand
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Font type and size should be…
EASY TO READ
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Jargon words should be avoided wherever possible
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Important information should be on the front
Other information should be on the rear
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Charges should be clearly stated
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Visual images are processed 60,000 times faster than text
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Graphs & images are effective and drive
customer engagement
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For more [email protected]+44 (0)1534 505350
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