utility maximization

108
Utility Maximization

Upload: deanna-martinez

Post on 02-Jan-2016

55 views

Category:

Documents


2 download

DESCRIPTION

Utility Maximization. A Utility Function Mathematically Representing Preferences. U. U=U(x, y). U(A). Y. U(B). Utility functions have. A. Indifference curves describe bundle-ordering preferences. B. X. Consumption Opportunities: The Budget Constraint. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Utility Maximization

Utility Maximization

Page 2: Utility Maximization

A Utility Function Mathematically Representing Preferences

Utility functions have

Indifference curvesdescribe bundle-orderingpreferences

Y

U=U(x, y)

X

U

U(A) U(B) A B

U(A) U(B) A B

iff iff

A

B

U(A)

U(B)

Page 3: Utility Maximization

• Assume that an individual has I dollars to allocate between good x and good y

pxx + pyy M

Consumption Opportunities: The Budget Constraint

x

y

The individual can affordto choose only combinationsof x and y in the shadedtriangle

y

M

p

x

M

p

Page 4: Utility Maximization

The Budget Constraint•

• MC of consuming one more unit of x, the amount of y

that must be foregone.• The slope of the budget line is this MC.

x

y

pySlope

x p

x

y The slope is the changein y for a one unit increasein the consumption of x.

If Px = 10 and Py = 5, thenconsuming one more x meansconsuming two less y.

x

y y

pMy x

p p

y

M

p

x

M

p

Page 5: Utility Maximization

• Keep buying x until the MB(x) = MC(x)• Interaction of…

– Preferences, diminishing MB because of diminishing MRS. MB = MRS

• MB in terms of y willing to be given up• In dollars, MB = py*MRS

– MC of x = px/py• MC in terms of Y given up• In dollars, MC = px.

Maximizing Utility

MB, MC

XX*

Not an indifference curve!

MC

MB

Page 6: Utility Maximization

• To maximize utility, given a fixed amount of income, an individual will buy the goods and services:

– That exhaust total income

• Savings or borrowing is allowed (if we modify the budget

constraint to include a temporal component)

– So long as MB(x) ≥ MC(x), MB(y) ≥ MC(y), etc.– Or, until MB(x) = MC(x), MB(y) = MC(y)

Optimization Principle

Page 7: Utility Maximization

• MRS is the maximum amount of y the person is willing to give up to consume more x; the definition of MB.

• px/py tells us the number of units of y that must be given up to consume one more x; the definition of MC.

Intuition

Px = 10

Py = 5

Slope of budget line = -2

y

x

A

B

At “B”, MRS<Px/Py, (MB < MC)

Utility and consumer surpluscan be increased by consumingless x.

At “A”, MRS>Px/Py (MB > MC),

You are willing to pay more than you have to, consumer surplus increases.

Utility and consumer surpluscan be increased by consuming more x.

U0

Page 8: Utility Maximization

• At “C”, the MB = MC for the last unit of both goods consumed.

• That is, at “C”, MRS = px/py, or

Intuition

y

C

U1

x

A

B U0

x x

y y

yx

x y

U p

U p

UU

p p

Page 9: Utility Maximization

• Unconstrained optimization is a lot easier to solve than constrained optimization.– Substitution: maximize the cross section of U

along the budget line– Lagrange method

Optimization

Page 10: Utility Maximization

• This turns the constrained optimization into an unconstrained problem.

• Find the equation for the cross section of the U=U(x,y) above the budget line and maximize it -- i.e. find the top of the parabola

Substitution

x

y

U

x*

y*

Page 11: Utility Maximization

• Substitute and maximize

Substitution

x y

1

1

1

1

; M=p x+p y

U

10

1

1

1

x x

y y y y

x

y y

x

y y

y

x y

x

U x y

p p xM Mxx x

p p p p

p xdU Mx

dx p p

p xMx

p p

Mpx

x p p

Mx

p

x y

y

y

y

M=p +p y1

p y1

1p y

1

y1 p

x

M

p

MM

M M

M

And substituteagain

Page 12: Utility Maximization

Problem with this method

• It can get very mathematically complicated very quickly.

• Even U=xαyβ gets very tricky to solve.

Page 13: Utility Maximization

LaGrange Method

• LaGrange knew that unconstrained optimization (like profit max) is relatively simple compared to constrained optimization.

• Taking what he knew unconstrained optimization he attempted to simplify the constrained maximization problem by making it mimic the unconstrained problem.

Page 14: Utility Maximization

Unconstrained Optimization Examplemax ( , ) ( , )

FOC

( , ) ( , ) 0

( , ) ( , ) 0

Maximizing ( , ) ( , ) means

x x x x x

y y y y y

x x

y y

v f x y g x y

v f x y g x y f g

v f x y g x y f g

v f x y g x y

f g

f g

• Profit maximization is an example of this. We maximize the difference between two functions: π=R(q) – C(q).

Page 15: Utility Maximization

• LaGrange wanted to find a way that was simpler than constrained optimization and more workable than simple substitution. – He wanted to make constrained optimization take the

form of the simpler unconstrained problem.

• First, let’s look at a simpler problem.

Lagrange Method

max ( , ) ( , )v f x y g x y

max ( ) ( )v f x g x

Page 16: Utility Maximization

• Maximize utility minus the cost of buying bundles. Think about a one-good world.

Maximize Utility - Expenditure

UU=U(x)

Expenditure = E = pxx

x*Problems: • Ux not measured in $ like E.• E is not constrained, we can spend as much as we like.

slope = Ex= px

slope = Ux

max ( ) ( )

max ( ) x

v f x g x

v U x p x

x

Page 17: Utility Maximization

• First change the expenditure function by multiplying px by λ. Now call that function EU.

• We want λ to measure the marginal utility of $1.– In that case, units of x consumed would cost us utility and both U(x) and

EU(x) would be measured in the same units.

Maximizing Utility - Expenditure

x

UU=U(x)

EU=λpxx

x*

Slope = EUx= λpx

slope = Ux

max ( ) ( )

max ( )

U

x

v U x E x

v U x p x

Page 18: Utility Maximization

• Problem, an infinite number of λ choices that will each solve this with a different x*

Maximizing Utility - Expenditure

UU=U(x)

x*

EUx = λ1 px

x* x*

EUx= λ2 px

EUx = λ3 px

x

• Now the slope of the expenditure function and expenditure are measured in utils, not dollars. But we are not constraining x yet.

Page 19: Utility Maximization

• So first subtract λM from the expenditure function to get EL = λpxx - λM

LaGrange Method

UU=U(x)

EL = λpxx - λM

x*

slope = Ux

-λM

EU = λpxx

slope = ELx= λpx

x

Page 20: Utility Maximization

• We know we want to find the x* such that that distance between U(x) and EL(x*) = U(x*). That is, where EL(x*) = 0

• So we maximize v = U(x) - 0• Substitute λpxx – λM = 0 in for 0, to constrain x* to our budget.

LaGrange Method

U U=U(x)

EL = λpxx - λM

x* slope = EL

x= λ px

slope = Ux

-λI

max ( ) ( )

max ( ) ( )

L

x

L U x E x

L U x p x MU=U(x*)-0

0x

Page 21: Utility Maximization

• Our optimization becomes an unconstrained problem by including the requirement that λpxx = λM.

• λ is chosen along with x to maximize utility so that λ = the marginal utility of $1. That is, λpx = Ux.

LaGrange Method

U U=U(x)

EL = λ(pxx – M)

x* slope = ELx= λ px

slope = Ux

-λM

max ( ) ( ) xL U x p x M

U=U(x*)-0

0x

Page 22: Utility Maximization

LaGrange Method

x

max ( ) ( ) or, equivalently

max ( ) ( )

FOC

: 0

: 0

L is the condition that when we

maximize ( ) - ( )

ensures that the solution satisfies ,

i.e. that ( *)

x

x

x x x

x

x x

x

L U x p x I

L U x I p x

L U p

L I p x

f g

v f x g x

L p x I

L x ( *)U x

Page 23: Utility Maximization

• To maximize utility, maximize the height of the utility function above the plane

EL = λpxx + λpyy – λM• Such that

λpxx + λpyy – λM = 0

Two Goods: Lagrange’s Manufactured Plane

x

y

U U = U(x,y)

LaGrange PlaneEL=g(x,y)

EL= λpxx+ λpyy- λMg’x=EL

x= λ px

g’y=ELy= λ py

Whenx = 0 and

y = 0,U = - λM

ELx= λ px

ELy= λ py

Page 24: Utility Maximization

Lagrange Method

U

UL=g(x,y) = 0λ(pxx+pyy – M) = 0x

y

U = U(x,y)max ( , ) 0, such that 0 = ( ) x yv U x y p x p y M

max ( , ) ( )

max ( , ) ( )

x y

x y

L U x y p x p y M

L U x y M p x p y

Page 25: Utility Maximization

Basic Demand Analysis• Using Lagrangian to generate ordinary

(Marshallian) demand curves.– FOCs necessary– SOCs sufficient (check that they hold)– Ordinary (Marshallian) demand curves– Inverse demand curves– Meaning of λ– Indirect Utility– Expenditure Function– Comparative Statics General Results

Page 26: Utility Maximization

Demand Functions using Lagrange’s Method

• Set up and maximize:x y

x x x x x

y y y y y

x y x y

x x

y y

yx

x y

L (x, y) U(x, y) (M p x p y)

L U p 0 U p

L U p 0 U p

L M p x p y 0 M p x p y

U p

U p

UU

p p

FOC: necessary conditions for a maximum

Solve to get two interesting results

, tangency condition

, bang for the buck the same for last unit

λ* chosen so that the constraint plane is parallel to the utility function.

Any x* and y* that maximizes utilitywill also have to exhaust income.

Page 27: Utility Maximization

• For utility to be maximized, it is necessary that the indifference curve is tangent to the budget constraint (as above).

• But it is not sufficient, we also need a diminishing MRS.

FOCs for an Optimum

y y

x x

FOCs satisfied

Utility Maximized y

x

FOCs satisfiedUtility Maximized

x x

y y

U p

U p

Page 28: Utility Maximization

• Sufficient condition for a maximum to exist– If the MRS is non-increasing (utility function quasi concave) for all x, that is

sufficient for a maximum to exist – but it may not be unique.– If the MRS is diminishing (utility function strictly quasi concave) for all x, that is

sufficient for a unique maximum to exist. Need this to satisfy second order conditions for maximization.

SOCs for an Optimum

y y

x x

SOCs satisfied

Utility Maximized y

x

SOCs do not hold

Page 29: Utility Maximization

Expenditure Minimization: SOC• The FOC ensure that the optimal consumption

bundle is at a tangency.• The SOC ensure that the tangency is a minimum, and

not a maximum by ensuring that away from the tangency, along the budget line, utility falls.

X

Y

U=U’

U=U*

U*>U’

Page 30: Utility Maximization

• The second order conditions will hold if the utility function is strictly quasi-concave– A function is strictly quasi-concave if its bordered

Hessian is negative definite. That is:

• A function is strictly quasi-concave if:1. -UxUx < 0

2. 2UxUxyUy - Uy2Uxx - Ux

2Uyy > 0

Checking SOC:utility function strictly quasi-concave

00

0 and 0 x y

xx xx xy

x xxy yx yy

U UU

H H U U UU U

U U U

Page 31: Utility Maximization

Checking SOC:Constrained Maximization

• The second order condition for constrained maximization will hold if the following bordered Hessian matrix is negative definite:

2 2 2

let ( , ) ( , ) ( , )

00

0 and 0

0, and 2 0

x y

x xx xy

y yx yy

x yx

x xx xyx xx

y yx yy

x x y xy x yy y xx

L x y U x y g x y

L L L

H L L L

L L L

p pp

H H p U Up U

p U U

p p p U p U p U

yxx y

UUp p,

Note:

So this Hessian andThe last only differ by

Page 32: Utility Maximization

Ordinary Demand Curves• And from the FOC:

From these three equations and unknowns:

:

:

:

Solve to get the following:

* ( , , ), ordinary or Marshallian demand

* ( , , ), ordinary or Marshallian demand

* ( , , )

x x x

y y y

x y

x y

x y

x y

L U p

L U p

L M p x p y

x x p p M

y y p p M

p p M , = = , marginal utility of $1yx

x y

UU

p p

x x

y y

U pMRS

U p, solve for y to get income consumption curve

Page 33: Utility Maximization

Inverse Demand Curves• Starting with the ordinary demand curves:

*

*

*

* *

Solve to get the following inverse demand equations:

( , , )

Recognize that at the optimal bundle

And

So the inverse demand curve tells us the

(willingness to give up y for a

x x y

x

y

x y

p p x p M

pMRS

p

p p MRS

ynother x) p .

I.e. the dollar value of the y that the individual is

willing to give up for an x.

Page 34: Utility Maximization

Utility and Indirect Utility

• Maximum Utility, a function of quantities

• Indirect Utility a function of price and income

* * *

* *

*

*

,

Once we plug in

( , , ), ( , , ) and get

utility as a function of only prices and income

( , , ), ( , , )

, ,

x y x y

x y x y

x y

U U x y

x x p p M y y p p M

V V x p p M y p p M

V V p p M

Page 35: Utility Maximization

Optimization :Expenditure Function

• Start with indirect utility

• Solve for M:

• This equation determines the expenditure needed to generate Ū, the expenditure function:

*

*

*

, ,

, ,

, ,

x y

x y

x y

V V p p M

M E p p U

E E p p U

Page 36: Utility Maximization

Digression: Envelope Theorem• Say we know that y = f(x; ω)

– We find y is maximized at x* = x(ω)• So we know that y* = y(x*=x(ω),ω)).

• Now say we want to find out

• So when ω changes, the optimal x changes, which changes the y* function.

• Two methods to solve this…

* * * *

*

dy dy dy dx

d d dx d

*dy

d

Page 37: Utility Maximization

Digression: Envelope Theorem• Start with: y = f(x; ω) and calculate x* = x(ω)• First option:

• y = f(x; ω), substitute in x* = x(ω) to get y* = y(x(ω); ω):

• Second option, turn it around:• First, take then substitute x* =

x(ω)

into yω(x ; ω) to get

•And these two answers are equivalent:

***dy x( ),dy

y ( )d d

f x,yy (x; )

***dy x( ),dy

y ( )d d

**y ( ) y ( )

Page 38: Utility Maximization

• Plug the optimal values into the LaGrangian

x y x y x y x x y y x y

* * * * * **

x y x y x y

* * ** * *

x x y y

L* U x(p , p , M), y(p , p , M) (p , p , M) M p x(p , p , M) p y(p , p , M)

L x y x yU U 1 p p M p x * p y*

M M M M M M

L x yU p U p M

M M M

Differentiate with respect to M

*

x y

* * * **

x y

*

x y

*

p x * p y*M

L x y0 0 0

M M M MU

- p x - p y 0 (p , p , M)

L

M

M

And as we are at a maximum, the FOC get us:

As L= U (because M ),

In other words, when income rises by $1, you gain $1 worth of utility.

**U

M

Envelope Result, 1st option to get

Page 39: Utility Maximization

Optimization: Envelope Result• Plug the optimal values into the LaGrangian

*x y x y x y x x y y x y

* * * * * ** * * *

x y x y x yx x x x x x

* ** *

x x yx x

L U x(p ,p ,M), y(p ,p ,M) (p ,p ,M) M p x(p ,p ,M) p y(p ,p ,M)

L x y x yU U p x p M p x p y

p p p p p p

L xU p U p

p p

xDifferentiate with respect to p

* ** * * *

y x yx x

* * * ** *

x x x x

* *

**

x

x xx y

x x x x

yx M p x

Lx

p yp p

L x y0 0 x 0

p p p p

U UL Ux x(p ,p ,M)

p p p p

p

And as we are at a maximum, the FOC get us:

As L= U and as , , means that

In other words, when the price of x rises by $1, you lose $1 worth of utility for every x bought.

** *

x

Ux

p

Page 40: Utility Maximization

Optimization: Comparative Statics• If we have a specified utility function and we

derive the equations for the demand functions, the comparative statics are easy.– Take the derivatives to calculate the changes in x

and y when prices or income change.• However, what if all we know is U = U(x, y) and

we feel safe only assuming: Ux > 0 Uy > 0 Uxx < 0 Uyy < 0

• Can we get anything from that?

Page 41: Utility Maximization

Optimization: Comparative Statics• Start with:

x y

x x x

y y y

x y

x y

x y

x y

L (x, y) U(x, y) (M p x p y)

L U (x, y) p 0

L U (x, y) p 0

L M p x p y 0

x* x(p , p , M)

y* y(p , p , M)

* (p , p , M)

FOC: necessary conditions for a maximum

And the equations for utility maximizing x, y,

Page 42: Utility Maximization

Comparative Statics:Utility Maximizing x*, y*, λ*

x x y x y x y x

y x y x y x y y

x x y y x y

Substitute equations for x*, y* and * into the FOC

U x(p ,p ,M), y(p ,p ,M) (p ,p ,M)p 0

(1)

(2)

(3

U x(p ,p ,M), y(p ,p ,M) (p ,p ,M)p 0

M p x(p ,p ,M) p y(p ,p ,M) 0

Whatever happens to pri

)

c

es or income, consumption

will adjust to maximize utility.

Page 43: Utility Maximization

xx xy x

yx yy y

x y

x y

x xx xy

y yx yy

x yU U p 0

M M Mx y

U U p 0M M M

x y1 p p 0

M MRearrange

x y0 p p 1

M M Mx y

p U U 0M M M

x yp U U 0

M M M

Tells us that if income increases by $1, so will

total expenditure.

Comparative Statics: Effect of a change in MDifferentiate (1), (2), (3) w.r.t. M

x yx y

p p 1M M

Side note:

Page 44: Utility Maximization

Comparative Statics: Effect of a change in MPut in Matrix Notation

• Solve for

x y

x xx xy

y yx yy

2 2x y xy x yy y xx

y

x xy

y

?

y xy y xy yy

M0 p p 1x

p U U • 0M

0p U U y

M

H 2p p U p U p U 0

0 1 p

p 0 U

p 0 Ux0

M (

U U

Assuming

X could be either normal or inferior

)

p

H

.

p

x

M

Page 45: Utility Maximization

Comparative Statics: Effect of a change in IPut in Matrix Notation

• Solve for

x y

x xx xy

y yx yy

2 2x y xy x yy y xx

x

x xx

y y

?

x x yyx xx

M0 p p 1x

p U U • 0M

0p U U y

M

H 2p p U p U p U 0

0 p 1

p U 0

p U 0y0

M (

Up p U

Assuming

Y could be either

)

normal or inferi

H

or.

yM

¶¶

Page 46: Utility Maximization

Comparative Statics: Effect of a change in pxDifferentiate (1), (2), (3) w.r.t. px

xx xy xx x x

yx yy yx x x

x yx x

x yx x x

x xx xyx x x

y yx yyx x x

x yU U p 0

p p p

x yU U p 0

p p p

x yp x p 0

p p

Rearrange

x y0 p p x

p p p

x yp U U

p p p

x yp U U 0

p p p

Page 47: Utility Maximization

Comparative Statics: Effect of a change in px

Put in Matrix Notation• Solve for

xx y

x xx xyx

y yx yy

x

2 2x y xy x yy y xx

y

x xy ?

y yy

x

2xy y yyx y

p0 p p xx

p U Up

0p U Uy

p

H 2p p U p U p U 0Assuming

X could be giffen

0 x p

p U

U p Upp 0 U px xx0

( )

.

p H

x

x

p

Page 48: Utility Maximization

Comparative Statics: Effect of a change in px

Put in Matrix Notation… AGAIN• Solve for

xx y

x xx xyx

y yx yy

x

2 2x y xy x yy y xx

x

x xx ?

y yx

x

y yx yx x xx

Assuming

X and y could be compliments or substitute

p0 p p xx

p U Up

0p U Uy

p

H 2p p U p U p U 0

0 p x

p U

p U 0 p U pp p Uy x x0

)H

.

(

s

p

x

yp

¶¶

Page 49: Utility Maximization

Comparative Statics:Preview of income and substitution effects

y x?

x

?x y

y

?

? ?

y x x

x

y

yyx

yx yx x

22 yxy y yyx y

y yx yx xx

xy yy yx x

xx

x

xpU p Up px xx

p ( ) ( )

p p xp U pp p U

Up U p

U pp U

U

y x xp ( ) ( )

x y0; 0

M ( ) I ( )

U Up p p p U

? ?

x y

x x

2y x p pp xx y

;

x

p ( ) p (

yM M

)

Rearrangethese

Sub inthese

Income effectmatters

Page 50: Utility Maximization

Specific Utility Functions

• Cobb-Douglas• CES• Perfect Compliments

Page 51: Utility Maximization

Cobb-Douglas: Utility Max

• Problem:

• Set up the LaGrangian

• FOC

x y

x y

1x x

1y y

x y

U(x, y) x y , s.t. M-p x-p y

L=x y + (M-p x-p y)

L : x y p 0

L : x y p 0

L : M-p x-p y=0

1x

1y

1

1

U x y

U x y

x y yMRS

x y x

Page 52: Utility Maximization

Cobb-Douglas: Demand• FOC Imply, to maximize utility, these must hold.

• Plug into the budget constraint to get the ordinary (Marshallian) demand functions:

• Note, demand only a function of own price changes (one Cobb-Douglas weakness)

y x

x y

x y

yp xp x ; y

p p

M Mx* ; y*

p p

Page 53: Utility Maximization

Cobb-Douglas: Demand• Preferences are homothetic (only a function of

the ratio of y:x). When income rises, optimal bundle along a ray from the origin.– Expenditure a constant proportion of income

– Income elasticities are = 1

x yp x* M; p y* M

Mx

x

dx M Me 1

dM x ( )pM

( )p

Page 54: Utility Maximization

Cobb-Douglas: Indirect Utility

• Plug x* and y* into the utility function

x y

x y

U(x, y) x y

M Mx* ; y*

( )p ( )p

M MV

( )p ( )p

Page 55: Utility Maximization

Cobb-Douglas: Expenditure Function

• Start with indirect utility function

• Solve for M, and then rename it Ex y

M MV

( )p ( )p

1

x y

( )VM

p p

1

x y

( )VE

p p

Page 56: Utility Maximization

CES: Utility Max

• Problem:

• Set up the Lagrangian

• FOC

x y

x y

1x x

1y y

x y

U(x, y) x y , s.t. M - p x - p y

L x y (M - p x - p y)

L : x p 0

L : y p 0

L : M - p x - p y 0

1

1

x

y

xMRS

y

p x

p y

Page 57: Utility Maximization

CES: Demand• FOC Imply

• Plug into the budget constraint and solve:

1 1

1 111

yx

y x

p xp yx ; y

p p

1 1y x

x yx y

M Mx ; y

p pp 1 p 1p p

Page 58: Utility Maximization

CES: Indirect Utility• Plug x* and y* into the utility function

1 1y x

x yx y

1 1y x

x yx y

U(x, y) x y

M Mx ; y

p pp 1 p 1p p

M MV

p pp 1 p 1p p

Page 59: Utility Maximization

CES: Expenditure Function• Solve for M, then rename E.

1 1y x

x yx y

1 1y x

x yx y

M MV

p pp 1 p 1p p

1 1V

p pp 1 p 1p p

2M

Page 60: Utility Maximization

CES: Expenditure Function (cont)• Solve for M, then rename E.

1 1y x

x yx y

1

1 1y x

x yx y

VM

1 12

p pp 1 p 1p p

VE

1 12

p pp 1 pp p

1

1

Page 61: Utility Maximization

Perfect Compliments: Utility Max• Problem:

• No Lagrangian, just exhaust income such that:

• So plug this condition into the budget equation– Essentially, we substitute the expansion path into the

budget line equation.

x yU(x, y) min( x, y), s.t. M-p x-p y

xy

Page 62: Utility Maximization

Perfect Compliments: Demand• Demand equations

x y

x y

x y

yM=p +p y

M= p +p y

My

p +p

x y

x y

x y

xM=p x+p

M= p + p x

Mx

p + p

Page 63: Utility Maximization

Perfect Compliments: Indirect Utility

• Since utility from x = utility from y at utility max:

x y

x yx y

x y x y

x yx y

M MV(p ,p ,M) min ,

p +pp +p

M MV(p ,p ,M) or V(p ,p ,M)

p +pp +p

Page 64: Utility Maximization

Perfect Compliments: Expenditure Function

• Since the utility from consumption of each must be equal,

x y x yp +p p +p

E V, or E V

Page 65: Utility Maximization

Bonus Topics

• Money Metric Utility Function• Homogeneity• Corner Solutions (Kuhn-Tucker)• Lump-Sum Principle• MRS and MRT (Marginal Rate of

Transformation – slope of PPF)

Page 66: Utility Maximization

Money Metric Utility Function• Start with an expenditure function and replace

with Ū with U=U(x,y)

• Now we know the minimum expenditure to get the same utility as the bundle x’, y’.

• That is, for an x’, y’, this function tells us the cost of being at the tangency on the same indifference curve. As all bundles on the same curve get the same min. expenditure and prefernece ordering is preserved, this is a utility function.

x yE e p ,p , U x yE e p ,p , U(x, y)

E Ex yU U p ,p , x, y

Page 67: Utility Maximization

Evaluating Housing Policy• Assume you find the poor generally expend

1/3 of income on housing.• The government wants to double the quality

of housing the poor consume at the same 1/3 their income.

• How to evaluate?

Page 68: Utility Maximization

Pre-Public Housing

H

YIf expenditure on housing is generally 1/3 of income, assume U=h1/3y2/3

ph=$1px=$1M=$1,000

333

667

667x y

M 2Mh* ; y*

3p 3p

Page 69: Utility Maximization

Public Housing

H

Y ph=$1px=$1M=$1,000Qualified citizens get 667 housing units for 1/3 of income ($333)

333

667

667

2133

x y

1 23 3

E1 2

3 3

VE

1 23p 3p

h yU

1 23 3

Page 70: Utility Maximization

Public Housing: Money Metric Utility

H

Y ph=$1px=$1M=$1,000Qualified citizens get 667 housing units for 1/3 of income ($333)

333

667

667

2133

x y

1 23 3

E1 2

3 3

VE

1 23p 3p

h yU

1 23 3

UE=1,000

UEPH=1,261

The extra housing has a value to the poor of $261. Depending on the cost to thegovernment of providing the housing, the program can be evaluated.

Page 71: Utility Maximization

Homogeneity• If all prices and income were doubled, the

optimal quantities demanded will not change– the budget constraint is unchanged

xi* = xi(p1,p2,…,pn,M) = xi(tp1,tp2,…,tpn,tM)

• Individual demand functions are homogeneous of degree zero in all prices and income

• To test, replace all prices and income with t*p and t*M. The quantity demanded should be unaffected (all the “t” should cancel out).

Page 72: Utility Maximization

Corner Solutions

X

YNon-corner solutions: Optimal bundle will be where x > 0, y > 0 and MRS = px/py

Two corner solutions: Optimal bundle will be where x =0

Page 73: Utility Maximization

Corner Solutions

• At “A”, MRS = px/py, but the optimal quantity of X = 0

X

Y

A

Page 74: Utility Maximization

Corner Solutions

• At “B”, the tangency condition holds where x* < 0. Given the budget line, the optimal feasible x is where x = 0 and MRS < px/py

X

Y

B

Page 75: Utility Maximization

Corner Solution

• To develop these conditions as part of a Lagrangian equation, we add non-negativity constraints: (we could add if we wanted to be really thorough).

• Lagrangian:

– Requiring x = s2 is simply a way of ensuring that x ≥ 0.

Page 76: Utility Maximization

Corner Solutions

• FOC

x x x

y y y

x y

2

s

L U p 0

L U p 0

L M p x p y 0

L x s 0

L 2 s 0

Page 77: Utility Maximization

Corner Solutions

• Kuhn-Tucker Condition

• This tell us that either:• μ =0 (the optimum is at a tangency)• s = 0 (the optimum is where x = 0)• μ =0 and s = 0 (the optimum is at a tangency where x

= 0)

sL 2 s 0

Page 78: Utility Maximization

Corner Solutions

• The usual assumption is that the optimal bundle will be where x>0, y>0 and

X

Y

x x x

y y y

x x

y y

L U p 0

L U p 0

U p

U p

If s > 0 and μ = 0

x

y

pMRS

p

Page 79: Utility Maximization

Corner Solutions

• At “A”, , but the optimal quantity of x = 0

X

Y

A

If s = 0 and μ = 0

x x x

y y y

x x

y y

L U p 0

L U p 0

U p

U p

x

y

pMRS

p

Page 80: Utility Maximization

Corner Solutions

• At B’, the tangency condition holds where x* < 0. • The optimum is where x=0 and

X

Y

B’

x x x

y y y

x x

y y

x x x

y y y

x

y

L U p 0

L U p 0

U pU p

U U pMRS

U U p

pMRS

p, at B

If s = 0 and μ > 0

x

y

pMRS

p

B

Page 81: Utility Maximization

Kuhn-Tucker Example• Utility: U=xy+20y, M = 40, px = $4 and py = 1.

x y

L xy 20y (40 4x y)

L : y 4 ; L : x 20

L : 40 4x y

yGets 4x 80 y, x 20

4Solve x 5, y 60

Oops.

Page 82: Utility Maximization

Looks Like• Tangency where x=-5, y=60

X

Y yMRS = 4

x 20

Page 83: Utility Maximization

How about a feasible optimum?• Tangency where x=-5, y=60

X

Y

40MRS = 2

0 20

x

y

p60 4MRS =

5 20 p 1

x

y

p 4Slope =

p 1

Page 84: Utility Maximization

Kuhn-Tucker Set-up

• Utility: U=xy+20y, M = 40, px = $4 and py = 12

x

y

2

L xy 20y (40 4x y) (x s )

L : y 4 0

L : x 20 0

L : 40 4x y 0

L : x s 0

Ls : 2 s 0 Kuhn-Tucker Condition

Page 85: Utility Maximization

Kuhn-Tucker Result

xx y

y

x

y

x

y

Kuhn-Tucker: 2 s 0, so or s or both = 0

pyUse L and L :

x 20 p

pyIf μ=0, optimum is a tangency where

x 20 p

If s 0, optimal x 0.

If 0, and s 0 optimum at corner and:

p y yMRS

p x 20 x 20

If

0, and s 0 optimum at corner but tangency where x 0.

If 0, and s 0 optimum at interior.

Page 86: Utility Maximization

Kuhn-Tucker Result• In this example, at x = 0, y = 40, 0 :

x

yAt corner, this condition holds: =4

x 20So 4x 80 y and 40

y 40At the corner, MRS = 2

x 20 0 20If p 2, then the optimum is at x 0, y 40,

0 and s 0.

Page 87: Utility Maximization

How about a feasible optimum?• Optimum where x=0, y=40

X

Y

x

y

x

y

x

y

At optimum:

p y yMRS =

p x 20 x 20

p 40 40 40MRS =

p 20 20

p y y4 MRS = 2

p x 20 x 20

Page 88: Utility Maximization

Solving Kuhn-Tucker

• If you find that the optimal bundle is not on the budget constraint, check all corners for a maximum utility.

Page 89: Utility Maximization

Lump Sum Tax• Taxing a good vs taxing income

– Tax on x only

– Lump sum tax (income tax)

x y

x

y y

x y

x y

x

y y

p x p y M

px

p p

x * y*

p x * p y* M x *

p x p y M x *

pM x *y x

p p

Mwhich is y= -

and are optimal bundles so

, and R* =

Page 90: Utility Maximization

Lump Sum Tax• Difference in the budget lines: sales tax

x

y y

* x

y y y

* x x

y y y y y

*

y

p x *y*

p p

p x * x *y

p p p

p x * p x *M x *

p p p p p

x *

p

Without a tax, M

With the unit tax on x, at any x*,M

MAt any x*, y*-y

y*-y

Page 91: Utility Maximization

Lump Sum Principle

• A tax on x rotates the budget line to have:

X

Y

x

y

pslope

p

y

M

p

x

M

px

M

p

y*

x*

y

x *

p

yτ*

Page 92: Utility Maximization

Lump Sum Tax• Difference in the budget lines: income tax

x

y y

* xR

y y y

* x xR

y y y y y

*R

y

p x *y*

p p

x *

p x *M x *y

p p p

p x * p x *M x *

p p p p p

x *

p

Without a tax, M

With an income tax R*=

MAt any x*, y*-y

y*-y

Page 93: Utility Maximization

Lump Sum Principle• Tax paid = x*τ. Alternatively, an income tax of that same

amount would shift the budget line so that the consumer can just afford the same bundle they chose under the tax on x.

X

Y

y

M

p

x

M

px

M

p

y*

x*

y

M x *

p

x

M x *

p

y

x *

p

y

x *

p

Page 94: Utility Maximization

Lump Sum Principle

• When

• Indirect Utility function is:

.5

x y

U xy

2M Mx y

3p 3p

;

.5

x yx y

2M MV(p ,p ,M)

3p 3p

Page 95: Utility Maximization

Lump Sum Principle

• Set, I=60, py = 2, px=1

• Utility is:

x y

2M Mx 40; y 10

3p 3p

.5

x yx y

2M MV(p ,p ,M) 126.49

3p 3p

Page 96: Utility Maximization

Lump Sum Principle

• With a $1 tax on x,

• Utility is:

• And tax revenue is $20.

x y

2M Mx 20; y 10

3 p 1 3p

.5

*x y

x x y

2M MV V(p ,p ,M)

3 p 1.

3p4

P63 2

Page 97: Utility Maximization

Lump Sum Principle

• With a $20 income tax,

• Utility is:

• 68.85 > 63.24

* *

x y

2(M 20) M 20x =26.667; y 6.667

3P 3P

.5

*x y

x y

2(M 20) M 20V V(p ,p ,M) 68.85

3P 3P

Page 98: Utility Maximization

• If the utility function is U = Min(x,4y) then plug x=4y into the budget equation to get:

• The indirect utility function is then:

The Lump Sum Principle: Perfect Compliments

*

x y

Mx

p 0.25p

*

x y

My

4p p

x yx y x y

M MV(p ,p ,M) Min ,4

p 0.25p 4p p

Page 99: Utility Maximization

• Set, I=60, py = 2, px=1

• Utility is:

The Lump Sum Principle: Perfect Compliments

*

x y

Mx 40

p 0.25p

*

x y

My 10

4p p

x yx y x y

M MV(p ,p ,M) Min ,4 40

p 0.25p 4p p

Page 100: Utility Maximization

• With a $1 tax on x,

• Utility is:

The Lump Sum Principle: Perfect Compliments

*

x y

Mx 24

(p 1) 0.25p

*

x y

My 6

4(p 1) p

x yx y x y

M MV(p ,p , I) Min ,4 24

(p 1) 0.25p 4(p 1) p

Page 101: Utility Maximization

• With a $24 income tax,

• Utility is:

• Since preferences do not allow substitution, the consumer makes the same choice either way and the tax does not affect utility.

The Lump Sum Principle: Perfect Compliments

*

x y

M - 24x 24

p 0.25p

*

x y

M - 24y 6

4p p

x yx y x y

M - 24 M - 24V(p ,p ,M) Min ,4 24

p 0.25p 4p p

Page 102: Utility Maximization

MRS=MRT• Using Varian’s example about milk and butter

– B* and M* may be different for all consumers.– However, the MRS at the tangency is the same for ALL

consumers, no matter the income or preferences.

Butter

Milk

Pb=3; Pm=1

MRS=3 MRS=3

MRS=3

Page 103: Utility Maximization

Marginal Rate of Transformation(a.k.a Rate of Product Transformation)

• Varian is sort of implicitly assuming the PPF is linear. So there is a constant trade of in producing butter or milk as resources are reallocated.

Milk

MRT=3

Butter

MRS=3

Social Indifference curve

Page 104: Utility Maximization

Marginal Rate of Transformation• With a more realistic PPF, the MRT rises as

more butter and less milk is produced.

Milk

MRT=3

Butter

b m

m b

b b

m m

b m

b m

C qMRT

C q

C pMRT

C p

C C

p p

Assuming competative firms producing b and m

or , marginal cost p the same at

the margin for all goods.

Page 105: Utility Maximization

MRS=MRT• In the long run (π=0), the cost of producing

butter must be 3 times the cost of producing milk. That is, the tradeoffs in consumption = the tradeoff in production

Milk

px/py=3

Butter

b b b

m m m

C p UMRT MRS

C p U

Page 106: Utility Maximization

Back to Varian’s treatment• A new technology that allows you to produce

butter with 4 gallons of milk is not going to be a winner as everyone would choose the cheaper butter previously offered.

Butter

Milk

MRT=4Pb=4; Pm=1

Page 107: Utility Maximization

• However, a new technology that allows you to produce 1 pound of butter with 2 gallons of milk IS going to be a winner!

Butter

Milk

MRS=MRT=2

Pb=2; Pm=1

Page 108: Utility Maximization

MRS=MRT• Here is what improved butter making

technology does with a more standard PPF.

Milk

px/py=3

Butter

px/py=2