utilizing social media for school nutrition (or any department) wesley delbridge, r.d. chandler...
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Utilizing Social Media for School Nutrition(or any department)
Wesley Delbridge, R.D.Chandler Unified School District
What Is Social Media?
SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION, AND THE CONSTRUCTION OF WORDS, PICTURES, VIDEOS AND AUDIO.
www.wikipedia.org
What Is Social Media?
Simply put:
“Social media is people
having conversations
online.”
StatisticsFACEBOOK• There are now more than 800 million active Facebook
• 200 million accounts were added in 2011
• Facebook is the most visited website on the internet
• There are more Facebook users than cars (800 million vs 750 million)
• 50% log onto Facebook every day
• The average user has 130 friends and is connected to 80 pages, events and groups
• The average user spends 700 minutes per month on the site
• 56% of consumers say they are more likely to recommend a brand after becoming a fan on Facebook
• Two most popular reasons for liking a brand on Facebook: • Because they are a customer (58%) • To get access to discounts and promotions (57%)
StatisticsTWITTER
• Twitter has 225,000,000 users
• 100 million of these users are logging in at least once a month, 50 million are logging in every day
• 190,000,000 tweets are sent on average per day
• A great majority of tweets are just 40 characters long
• The average user has 115 followers
• Lady Gaga is the most followed person on Twitter with over 17.8M followrs
• 40% of Twitter users don’t tweet, but instead use it to keep up to date
• 55% access Twitter via mobile
• Nearly 500,000 users are added each day
What Is Social Media?
IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE.
IT’S NOT A FAD.
What Is Social Media?
The old communication model was a monologue.
The new communication model is a dialogue.
• Personal pages vs. Business Pages
• What can you do?• Contact Information• Maps• Status Updates• Photos• Videos• Links to articles, websites, resources, etc.• Comment on other people’s posts• Like other people’s posts• Like other business’ pages• Post questions, surveys, polls• Promote with ads
• Things to consider:• Welcome Page
• Promotes people to “Like” you first.
• Things to consider:• Commenting Policy
• States what is not allowed on your page• Will result in removal of posts and/or reporting to
Facebook staff.
• To censor or not to censor• Don’t be afraid of negative comments or
feedback• Creates a “teachable” moment
• Be OPEN, HONEST, & CREATE DIALOGUE
FACEBOOK• Parent Comment #1
• I did not want to hit "like" because that certainly is not how I feel. Seriously offering "uncrustables" as a vegetarian option? And every single day? Have you actually read the ingredients? This is very close to the most toxic food (and I use the term "food" lightly) we could offer our children. I remain extremely disappointed in the phytonutrient value of the food choices at my son's school (Hancock). the September menu hints about exercise and the posts on this wall make it sound like CUSD is all over nutrition and wellness, but there is NO reflection of this on the school menu. Do we need to look far to determine why obesity is rampant among our children?
• Met with parent at our site• Able to listen and then inform
• Parent Comment #2• “The Nutrition “think-tank” (sounds better than department) met with me last
week. Really impressed that they took the time to meet with a concerned parent. I was surprised at how much goes on behind the scenes to make lunch healthier for our kids. Certainly they have challenges, but they are moving in the better direction for our kids. The use of Alpine Valley breads is just one example of things you may not know about that are used to increase the quality of lunches.”
• (8 to 1) or (10 to 1)
• Provide 8 -10 items (articles, resources, helpful info) before advertising yourself once.
ENGAGE the USER!!!
EXAMPLE
• No difference between personal vs. business
• What can you do?• Contact Information• Status Updates• Photos• Other people “follow” you• Links to articles, websites, resources, etc.• RETWEET• Mention or be Mentioned• Direct Message• Follow other people or businesses• Post questions, surveys, polls
• What can you do?• Who to Follow Recommendations• Trends• Hashtags (#)• Search Functions
• Topics or People• Lists• Unfollow• Follow Friday (#FF)
EXAMPLE
• Things to consider:
• Twitter “etiquette”• Mentions, Retweets, Follows
• Limit to how many people you can follow• 2000 initially
• Spammers
• Consider who you are following before you follow• You are now associated with them
• Things to consider:
• Follow Filters
• Celebrities and Corporations
• Hashtag (#) every post
ENGAGE the USER!!!
Social Media
WHY SHOULD I CARE?
Social Media
• 78% of people trust the recommendations of other consumers.
• 50% of small business owners reported gaining new customers through social media – most notably Facebook
• 51% of Facebook users and 64% of Twitter users reported are more likely to buy from the brands they follow
• Whether you like it or not, PEOPLE ARE TALKING ABOUT
YOUR BRAND RIGHT NOW.
• It’s FREE promotion and advertising!
School Nutrition
• Posting of menus and menu changes• Nutrition Facts• Nutrition Education• Promotion of Events• Photos of food and staff• Recipes• Contests for cookbooks, naming items, menu design• Did You Know?• Tips for Fitness• Tips for Parents & Staff• Short Videos• Promotion of Website
School Nutrition
• Cooking demos• Surveys about current menu items• Asking students what they want to see on the menu• Education on childhood obesity• Learning from other pages or followers• Daily updates (power outages, lockdowns)• At Home health• Promotions• Vendor endorsements• Understanding your customers• Prizes and Giveaways• Partnerships with athletics
Social Media
THE GOAL IS NOT TO CONTROL THE CONVERSATION
REMEMBER...
Social Media
ENABLE
THE GOAL IS TO:
INSPIRE
INFLUENCE
Social Media
“It’s about conversations, and the best communicators start as the best listeners.”Brian Solis, Social Media Manifesto
Utilizing Social Media for School Nutrition(or any department)
Wesley Delbridge, R.D.Chandler Unified School District