utpal's ppt on supply chain management

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    14-1 Supply Chain Management14-1 Supply Chain Management

    NSHM Knowledge Campus, Durgapur

    Supply Chain ManagementSupply Chain Management

    ROLL NO:- 09301456

    PGPRM(RAI) + MBA(PTU)

    BATCH- 002: 2ND Semester

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    14-2 Supply Chain Management14-2 Supply Chain Management

    Supply Chain ManagementSupply Chain Management

    Supply Chain: the sequence oforganizations - their facilities, functions,

    and activities - that are involved in

    producing and delivering a product orservice.

    Sometimes referred to asSometimes referred to as value chainsvalue chains

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    14-3 Supply Chain Management14-3 Supply Chain Management

    FacilitiesFacilities

    Warehouses Factories

    Processing centers

    Distribution centers

    Retail outlets

    Offices

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    14-4 Supply Chain Management14-4 Supply Chain Management

    Functions and ActivitiesFunctions and Activities

    Forecasting Purchasing

    Inventory management

    Information management Quality assurance

    Scheduling

    Production and delivery Customer service

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    14-5 Supply Chain Management14-5 Supply Chain Management

    Typical Supply ChainsTypical Supply Chains

    PurchasingReceiving Storage Operations Storage

    Production Distribution

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    14-6 Supply Chain Management14-6 Supply Chain Management

    Typical Supply Chain for a ManufacturerTypical Supply Chain for a Manufacturer

    Supplier

    Supplier

    Supplier

    Storage

    }Mfg. Storage Dist. Retailer Customer

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    14-7 Supply Chain Management14-7 Supply Chain Management

    Supplier

    Supplier}Storage Service Customer

    Typical Supply Chain for a ServiceTypical Supply Chain for a Service

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    14-8 Supply Chain Management14-8 Supply Chain Management

    Need for Supply Chain ManagementNeed for Supply Chain Management

    1. Improve operations2. Increasing levels of outsourcing

    3. Increasing transportation costs

    4. Competitive pressures

    5. Increasing globalization

    6. Increasing importance of e-commerce

    7. Complexity of supply chains

    8. Manage inventories

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    14-9 Supply Chain Management14-9 Supply Chain Management

    Bullwhip EffectBullwhip Effect

    Tier 2Suppliers

    Tier 1Suppliers

    ProducerDistributorRetailerFinalFinal

    CustomerCustomer

    Amount ofAmount of

    inventoryinventory=

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    14-10 Supply Chain Management14-10 Supply Chain Management

    Benefits of Supply Chain ManagementBenefits of Supply Chain Management

    Organization Benefit

    Campbell Soup Doubled inventory turnover rate

    Hewlett-Packard Cut supply costs 75%

    Sport Obermeyer Doubled profits and increased sales 60%

    National Bicycle Increased market share from 5% to 29%

    Wal-Mart Largest and most profitable retailer in the world

    PRACTICLE EXAMPLES :

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    14-11 Supply Chain Management14-11 Supply Chain Management

    Benefits of Supply Chain ManagementBenefits of Supply Chain Management

    Lower inventories Higher productivity

    Greater agility

    Shorter lead times Higher profits

    Greater customer loyalty

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    14-12 Supply Chain Management14-12 Supply Chain Management

    Elements of Supply Chain ManagementElements of Supply Chain Management

    Deciding how to best move and store materialsLogistics

    Determining location of facilitiesLocation

    Monitoring supplier quality, delivery, and relationsSuppliers

    Evaluating suppliers and supporting operationsPurchasing

    Meeting demand while managing inventory costsInventory

    Controlling quality, scheduling workProcessingIncorporating customer wants, mfg., and timeDesign

    Predicting quantity and timing of demandForecasting

    Determining what customers wantCustomers

    Typical IssuesElement

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    14-13 Supply Chain Management14-13 Supply Chain Management

    LogisticsLogistics

    Logistics Refers to the movement of materials and

    information within a facility and to incoming

    and outgoing shipments of goods andmaterials in a supply chain

    14 14 S l Ch M14 14 S l Ch M

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    14-14 Supply Chain Management14-14 Supply Chain Management

    LogisticsLogistics

    Movement within the facility

    Incoming and outgoing shipments

    Bar coding EDI

    Distribution

    JIT Deliveries

    0

    214800 232087768

    14 15 S l Ch i M14 15 S l Ch i M

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    14-15 Supply Chain Management14-15 Supply Chain Management

    Electronic Data InterchangeElectronic Data Interchange

    EDI the direct transmission ofinterorganizational transactions, computer-to-

    computer, including purchase orders,

    shipping notices, and debit or credit memos.

    14 16 S l Ch i M14 16 S l Ch i M

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    14-16 Supply Chain Management14-16 Supply Chain Management

    Electronic Data InterchangeElectronic Data Interchange

    Increased productivity

    Reduction of paperwork

    Lead time and inventory reduction Facilitation of just-in-time systems

    Electronic transfer of funds

    Improved control of operations

    Reduction in clerical labor

    Increased accuracy

    ADVANTAGES :

    14 17 S l Ch i M t14 17 S l Ch i M t

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    14-17 Supply Chain Management14-17 Supply Chain Management

    Efficient Consumer ResponseEfficient Consumer Response

    Efficient consumer response (ECR) is asupply chain management initiative specific

    to the food industry

    Reflects companies efforts to achieve quickresponse using EDI and bar codes

    14 18 S l Ch i M t14 18 S l Ch i M t

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    14-18 Supply Chain Management14-18 Supply Chain Management

    E-CommerceE-Commerce

    E-Commerce: the use of electronictechnology to facilitate business transactions

    Applications include

    Internet buying and selling E-mail

    Order and shipment tracking

    Electronic data interchange

    14 19 Supply Ch in M n gement14 19 Supply Ch in M n gement

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    14-19 Supply Chain Management14-19 Supply Chain Management

    Advantages of E-CommerceAdvantages of E-Commerce

    Companies can: Have a global presence Improve competitiveness and quality

    Analyze customer interests Collect detailed information Shorten supply chain response times Realize substantial cost savings Create virtual companies Level the playing field for small companies

    14 20 Supply Chain Management14 20 Supply Chain Management

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    14-20 Supply Chain Management14-20 Supply Chain Management

    Disadvantages of E-CommerceDisadvantages of E-Commerce

    Customer expectations Order quickly -> fast delivery

    Order fulfillment

    Order rate often exceeds ability to fulfill it

    Inventory holding

    Outsourcing loss of control

    Internal holding costs

    14 21 Supply Chain Management14 21 Supply Chain Management

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    14-21 Supply Chain Management14-21 Supply Chain Management

    Supply Chain Performance DriversSupply Chain Performance Drivers

    1. Quality

    2. Cost

    3. Flexibility

    4. Velocity

    5. Customer service

    14 22 Supply Chain Management14 22 Supply Chain Management

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    14-22 Supply Chain Management14-22 Supply Chain Management

    VelocityVelocity

    Inventory velocity The rate at which inventory(material) goes

    through the supply chain (STR ratio)

    Information velocity

    The rate at which information is

    communicated in a supply chain

    14 23 Supply Chain Management14 23 Supply Chain Management

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    14-23 Supply Chain Management14-23 Supply Chain Management

    ChallengesChallenges

    Barriers to integration of organizations Getting top management on board

    Dealing with trade-offs

    Small businesses

    Variability and uncertainty

    Long lead times

    14-24 Supply Chain Management14-24 Supply Chain Management

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    14-24 Supply Chain Management14-24 Supply Chain Management

    Trade-offsTrade-offs

    1. Lot-size-inventory Bullwhip effect

    1. Inventory-transportation costs

    Cross-docking1. Lead time-transportation costs

    2. Product variety-inventory

    Delayed differentiation1. Cost-customer service

    Disintermediation

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    14-25 Supply Chain Management14-25 Supply Chain Management

    Trade-offsTrade-offs

    Bullwhip effect Inventories are progressively larger moving

    backward through the supply chain

    Cross-docking

    Goods arriving at a warehouse from a supplier

    are unloaded from the suppliers truck and

    loaded onto outbound trucks

    Avoids warehouse storage

    14-26 Supply Chain Management14-26 Supply Chain Management

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    14 26 Supply Chain Management14 26 Supply Chain Management

    Trade-offsTrade-offs

    Delayed differentiation Production of standard components and

    subassemblies, which are held until late in the

    process to add differentiating features Disintermediation

    Reducing one or more steps in a supply chain

    by cutting out one or more intermediaries

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    14 27 Supply Chain Management14 27 Supply Chain Management

    Supply Chain IssuesSupply Chain Issues

    Quality control

    Production planning and

    control

    Inventory policies

    Purchasing policies

    Production policiesTransportation

    policies

    Quality policies

    Design of the

    supply chain,

    partnering

    Operating IssuesTactical IssuesStrategicIssues

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    Supply Chain Benefits and DrawbacksSupply Chain Benefits and Drawbacks

    Problem PotentialImprovement

    Benefits PossibleDrawbacks

    Largeinventories

    Smaller, more frequentdeliveries

    Reduced holdingcosts

    Traffic congestionIncreased costs

    Long lead times Delayed differentiationDisintermediation

    Quick response May not be feasibleMay need absorbfunctions

    Large number ofparts

    Modular Fewer partsSimpler ordering

    Less variety

    CostQuality

    Outsourcing Reduced cost, higher quality

    Loss of control

    Variability Shorter lead times, betterforecasts

    Able to match supplyand demand

    Less variety

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    14 29 Supply Chain Management14 29 Supply Chain Management

    PurchasingPurchasing

    Purchasingis responsible for obtaining the

    materials, parts, and supplies and services

    needed to produce a product or provide a

    service.Goal of PurchasingGoal of Purchasing

    Develop and implement purchasing plans for

    products and services that support operations

    strategies

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    pp y gpp y g

    Duties of PurchasingDuties of Purchasing

    Identifying sources of supplyNegotiating contracts

    Maintaining a database of suppliers

    Obtaining goods and services

    Managing supplies

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    pp y gpp y g

    Purchasing InterfacesPurchasing Interfaces

    Purchasing

    Legal

    AccountingOperations

    Data

    processing

    Design

    ReceivingSuppliers

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    pp y gpp y g

    Purchasing CyclePurchasing Cycle

    1. Requisition received

    2. Supplier selected

    3. Order is placed

    4. Monitor orders

    5. Receive orders

    PurchasingPurchasing

    LegalLegal

    AccountingAccountingOperationsOperations

    DataData

    process-process-inging

    DesignDesign

    ReceivingReceiving

    SuppliersSuppliers

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    pp y gpp y g

    Centralized vs Decentralized PurchasingCentralized vs Decentralized Purchasing

    Centralized purchasing Purchasing is handled by one special

    department

    Decentralized purchasing

    Individual departments or separate locations

    handle their own purchasing requirements

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    pp y gpp y g

    SuppliersSuppliers

    Choosing suppliers Evaluating sources of supply

    Supplier audits

    Supplier certification

    Supplier relationships

    Supplier partnerships

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    Factors in Choosing a SupplierFactors in Choosing a Supplier

    Quality and quality assurance Flexibility

    Location

    Price Product or service changes

    Reputation and financial stability

    Lead times and on-time delivery Other accounts

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    Evaluating Sources of SupplyEvaluating Sources of Supply

    Vendor analysis: Evaluating the sources ofsupply in terms of price, quality, reputation,

    and service

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    Evaluating Sources of SupplyEvaluating Sources of Supply

    Vendor analysis - evaluating the sources ofsupply in terms of Price Quality Services Location Inventory policy Flexibility

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    Supplier as a PartnerSupplier as a Partner

    Aspect Adversary Partner Number of suppliers Many One or a few

    Length of relationship May be brief Long-term

    Low price Major consideration Moderately important

    Reliability May not be high High

    Openness Low High

    Quality May be unreliable; buyer inspects

    At the source; vendorcertified

    Volume of business May be low High

    Flexibility Relatively low Relatively high

    Location Widely dispersed Nearness is important

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    Supplier PartnershipsSupplier Partnerships

    Ideas from suppliers could lead to improvedcompetitiveness

    1. Reduce cost of making the purchase

    2. Reduce transportation costs

    3. Reduce production costs4. Improve product quality

    5. Improve product design

    6. Reduce time to market

    7. Improve customer satisfaction

    8. Reduce inventory costs

    9. Introduce new products or services

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    Thank You for beingThank You for beingvery PATIENTvery PATIENT

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