U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

Jan Hak

SAMENWERKING TUSSEN INDUSTRIE EN ACADEMIA, OVER DE GRENZEN HEEN

Twice as Much FoodTwice the QualityHalf the Resources

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

Result oriented initiative with market led approach

Platform for sectors:

Water - Agri-Food - Horticulture (T + U)

With: Holistic approach on Consumer Acceptance

Involving: Logistics, Cleantec, Pharma and Bio-based

products

Enabled by: ICT and Hi-Tech

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

Characteristics:

Innovative

Bottom up

Demand driven

Chain approach (primary, secondary and maybe tertiary)

Technologies: Connecting sectors

Cementing relationship agro-sector – industry

Entrepreneurial approach North - South

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

Initiators and Supporters:

Ate Oostra, MFS, voorzitter

Jan Hak (GMV)

Raoul Bino (WURAFSG)

Bob van der Pijl (NABC)

Theo Meijer (FoodValley)

Hans Huibers (ZLTO)

Rudy Rabbinge (WUR, Emeritus)

Sybe Schaap (NL Water Partnership)

Henny Swinkels (Van Drie Groep)

Maarten Zwaan (Rijk Zwaan, ex-CEO)

Bernard de Geus

(Topinstituut Groene Genetica)

Ineke Desentj’e Hamming (FME/CWM)

… And many others !

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

Goals :

Securing Food in and for Urbanized Areas

Stimulating Entrepreneurship

New Business Opportunities

Cooperation Business and Academia

Know-how Sharing and Transfer

Spin-off: Innovations in Science, Technology, Education, Training

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

The M of Metropolitan

Over 50% of the world population lives in cities.

In 2050 it will be over 70%. The “endless city”: world’s megacities merge into “mega regions” home to more than 100 million people

Mega Regions:Hong Kong-Shenhzen-Guangzhou region (120 million), China Nagoya-Osaka-Kyoto-Kobe Region (60 million by 2015), Japan Rio de Janeiro – Sao Paulo (43 million), Brazil

Urban “Corridors”: in India: from Mumbai to Delhi, in West-Africa: Nigeria, Benin, Togo and Ghana and in east Asia: from Beijing to Tokyo via Pyongyang and Seoul

(Un State of the World Cities report, 2010)

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

The cities of the developing world are spectacularly ill-prepared for

the explosion in urban living (Van Ginkel, H., 2008 in FAO, 2009)

Metropoles thirst for water: has to come from far places > pressures distant ecosystems, increases amount of dry zones in soils > increase migration to cities.

Agriculture: Prime agricultural land converted into residential or industrial areas. Transport: more and more food will have to be transported to and distributed within

cities > infrastructure insufficient > stable supply can be jeopardized. (FAO, 2009)

The Food Security and Metropoles

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

Market-led approach

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

Consumer

3rd partyalliances, partners

Distributors / Retailers / Food Service

METROPOLITAN FOOD SECURITY

MFS

regional, global plants, bulk, semi-finished, processing,

finishing, packaging

Primary / Secondarysuppliers

Academia / R&D Institutes

Supply chain networks

= information

Supply system

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

Technology Approach

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

Integrated Chain System

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

Function

Structure

Form

Integration of LIFE CYCLES

Integrated scope

Techniques

ICT

ProductionDesign Use

Traditional scope

Integration of DISCIPLINES

Integration of ABSTRACTIONS

Recycle

Economics

Product and process innovation approach

(Academi IO, 2011)

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

Innovation System

Innovation projects MI-IO projects

Generic Innovation Input

© 2006 Platform IO

Kloof dichten met aanpakkennis uit bedrijvenpraktijk door dialoog

Processen

Sturen

Informatie

Kennis

Mensen

Regelen

ColS+B

ICT

Product

Aanpakkennis

SollIst

Generic Improvements

Stimulating Trial & Error(competition games etc.)

1000 Flowers bloom

FromLaissez-faire

To Innovative Goal Regulation

Strategic level

Definition level

Tailor level

Innovation Knowledge

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food SecurityOrganisation in The Netherlands (Back Office)Connected to MFS: Providing knowledge, input, support and access to networks are:

Organisation in The Netherlands (Back Office)

Connected to MFS: Providing knowledge, input, support and access to networks are:

Methodical + Academic

WUR - TNO - IDH - BoP

Supportive

Ministry of Economic Affairs, Agriculture and Innovation,

Foreign Affairs

Representatives Industry

FME, GMV, VNO-NCW, Fed. AgroTechniek, Metaalunie,

LTO, NWP, GH and Others

Thematical

Dutch and International NGO’s / development Cooperation agencies

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Metropolitan Food Security

Innovating Markets(Israel, US, EU)

(Local) Companies, Academia, Local Governments,

Embassies, TWA, Chamber of Commerce, etc.

Emerging MarketsBRIC, CIVETS

(Local) Companies, Academia, Local Governments,

Embassies, TWA, Chamber of Commerce, etc.

Developing MarketsAfrica, South-America, Middle

East

(Local) Companies, Academia, Local Governments,

Embassies, TWA, Chamber of Commerce,

NGO’s, etc.

Organisation outside The Netherlands

Organisation outside The Netherlands

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food SecurityWorking Circles

Country

Innovating Markets Emerging Markets Developing Markets

To o l b o x To o l b o x To o l b o x

Metropolitan Food SecurityBack Office

Back Office

Steering Committee

Steering Committee

Steering Committee

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food SecurityMetropolitan Food Security

Strength – Weakness Matrix(example India)

(Smeets, 2011)

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Metropolitan Food Security

Working Circles:(Example Israel)

Demand and Orange Supply Chains

Precision Agri-, Aqua- and Horticulture

Water in Agri-Food, Aqua- and Horticulture

Harvesting and Post Harvest Handling

Hi-Tech Systems in Agri-food

Packaging and Logistics

Data Collection and Management

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food SecurityMetropolitan Food Security

1. People 2. Professional3. Pro-active4. Plan5. Performance6. Planet7. Prosperity

7 P’s for:

U t r e c h t , 1 5 m a a r t 2 0 1 2

Metropolitan Food Security

www.metropol i tanfoodsecur i ty.n l