UWSP STUDENT AFFAIRS DIVISION

ASSESSMENT PRESENTATION

CAREER SERVICES OFFICE

OCTOBER 21, 2010

Presented by Angie Kellogg and Lorry Walters

Who we are

Our staff roles

Angie Kellogg - Director

Lorry Walters - Associate Director

Mike Pagel - Career Specialist

Lauri Martin Keefe - Career Specialist

John Zach - Career Development Coordinator

Patti Tomlinson - Coordinator of Scholarships & the

Honors Intern Program

Teri Jenkins - Office Manager

Our mission

Provide comprehensive career/life

planning and job search services linking

education and the world of work for

UWSP students and alumni.

Our stakeholders & services

Students and alumni Career exploration/assessments

Job search preparation

Intern/relevant experience and

career employment resources

Graduate/professional studies

assistance

STAKEHOLDERS SUMMARY OF SERVICES

Stakeholders & services-continued

Faculty and staff Classroom presentations/

coverage

Student organization programs

Liaison to employers

Web links to legal/ethical issues,

internship resources, economic/

workforce information

STAKEHOLDER SUMMARY OF SERVICES

Stakeholders & services-continued

Employers Posting openings

Electronic access to resumes

On-campus recruiting

Job/career fairs

Liaison to faculty/staff and

student organizations

STAKEHOLDERS SUMMARY OF SERVICES

Our services-continued

In addition, our staff coordinate the university-wide

Honors Intern Program and institutional-level

scholarships, assist Admissions with recruiting,

coordinate the New Student Orientation program,

and teach HPW 107-career exploration (two sections

each year).

Service delivery

We provide our services through:

In-person appointments and walk-in hours

Telephone appointments and conversations

E-mail interactions

Group presentations and career events

Classroom instruction

Office website

Office resource room materials

Demographics 2009-10

PROFILE OF OFFICE USERS

INDIVIDUAL APPOINTMENTS

Women 713

Men 509

Freshmen 128

Sophomores 144

Juniors 206

Seniors 554

Grad Students 37

Alumni 118

Other 35

TOTALS 1222

WALK-IN APPOINTMENTS

Women 77

Men 77

Freshmen 13

Sophomores 14

Juniors 38

Seniors 82

Grad Students 1

Alumni 4

Other 2

TOTALS 154

REASONS FOR VISITING OFFICE

Resume/Cover Letter Writing 819

Career Exploration 346

Career Assessment 207

Campbell Interest & Skill Survey 193

Myers-Briggs Type Indicator 196

Job Search (how to find a job) 163

Academic Issues (choosing/changing a major or minor) 156

Internships 142

Seasonal Employment 126

Honors Internship Program 92

Skill Identification 91

Interviewing 76

Grad/Professional Studies (program id/application) 64

Employer Identification 55

Other 55

InterviewStream (practice interview system) 15

No Response 3

Demographics 2009-10 continued

CAREER SERVICES PROGRAMS/CLASS PRESENTATIONS

CAREER PROGRAMS

# of programs 91

# of attendees 1619

CLASS PRESENTATIONS

# of presentations 96

# of students 2759

Intended outcomes

OUTCOME 1 - Students will explore potential major and career options based on an awareness of their skills, interests and values, as well as occupational and educational information.

OUTCOME 2 - Students will prepare for finding suitable employment or further education by developing effective search strategies and candidate presentation skills.

OUTCOME 3 - We will connect students/alumni with employers for information on career-related competencies and employment opportunities.

OUTCOME 4 - At least 90% of students will be satisfied with their experiences in the Career Services Office.

Methods of assessment for presentation

User Counts (2009-10) Demographic data on office users, reasons for visiting office, programs and class presentations

Learning Outcomes Survey - pilot (Spring 2010) Students completed paper surveys after meeting with career counselors

(22 responses)

Class Evaluations/Reflection Papers (Fall 2009/Spring 2010) Students in Career Exploration class (HPW 107) completed a 21-question course evaluation

and wrote reflection papers

(Fall 2009 - 22 students/Spring 2010 - 24 students)

SAAC Focus Groups (April 2009) SAAC conducted focus groups with advisees regarding what influences and resources shaped

their decision in choosing a major

(12 students - 2 groups of 6 students each)

Employer Survey (August 2009) Survey distributed via Survey Monkey to employers to worked with our office

(34 employers)

Methods of assessment for presentation

Follow-Up Studies of UWSP Graduates (2009) Reports provide data on the employment/educational status of UWSP graduates; data

collected through e-mail, regular mailings, telephone surveys, social media postings, faculty

inquiries, and employer surveys

(Teaching - 94% contact rate/200 of 212 graduates; Non-Teaching - 85%/1,200 of 1,433

graduates)

Job Fair Surveys (Spring 2009/Spring 2010) Surveys are given to employers who participate in the Central Wisconsin Collegiate Job Fairs

(2010 - 72% / 2009 - 85% response rates)

CareerPoint Counts (2009-10) Employer utilization data and job posting counts

User Satisfaction Survey (Monthly) Students who visited our office completed monthly user satisfaction surveys via Survey Monkey:

2008-09 - 24.5% (253 responses/1029 sent); 2007-08 - 29.3% (261responses/892 sent);

2006-07 - 26% (246 responses/946 sent); 2005-06 - 19.8% (223 responses/1128 sent);

2004-05 - 14.6% (245 responses/1669 sent)

Other methods of assessment

Program Evaluations

Students complete written evaluations after career workshops and presentations

NACE Benchmarking

We participate in an annual benchmarking survey through the National Association of Colleges and Employers (NACE)

Honors Intern/Supervisor’s Survey

Surveys are given to Honors Interns and their supervisors to track the level of certain marketable skills and employer-valued attributes

Job Fair Surveys

Surveys are given to students attending the Central Wisconsin Collegiate Job Fair

User Counts

We track usage of our services and resources (e.g. InterviewStream)

Faculty/Staff Survey

We distributed a survey to faculty/staff asking for feedback on services we offer supporting their instructional role

Outcome 1

Students will explore potential major and

career options based on an awareness of

their skills, interests, and values, as well as

occupational and educational information.

Learning Outcomes Survey – pilot

Class Evaluations/Reflection Papers

SAAC Focus Groups

Results

LEARNING OUTCOMES SURVEY Agree Disagree

CLASS EVALUATIONS

OUTCOMES - Career assessment follow-up 4 3 2 1 N/A

I know that my values, interests and skills are interrelated with my choice of

major/career4 2 0 0 0

I know where to locate info/resources to further investigate major and career options 5 1 0 0 0

I value the importance of reflection and self-discovery in my academic/career decision

making process6 0 0 0 0

I learned how my personality affects the way I gather information and make decisions 5 1 0 0 0

I understand that career development is a lifelong process 6 0 0 0 0

OUTCOMES - Selected items Spring 2010 Fall 2009

This course provided me information, activities, and resources helpful in my career

development and planning.4.67 4.36

The WISCareers Internet program was helpful in providing information and career options. 4.46 4.0

The WISCareer budget program was helpful in understanding the need to think about future

budget goals and the future salary expectations and requirements3.5 3.55

The MBTI and CISS career assessments were helpful in thinking about myself and my future. 3.67 3.77

I would recommend this course to friends of mine. 4.38 4.18

Overall, I would rate this as an excellent course. 4.38 4.45

Responses were on a 5-point Likert Scale: 5-Strongly agree; 4-Agree; 3-Neutral; 2-Disagree; 1-Strong Disagree

Results-continued

CLASS REFLECTION PAPERS

“It was also a relief to know that I definitely wasn‟t the only person lost in the ocean.”

“The portfolios were extremely helpful in determining what kind of things I want in a job, where I would like to live, what good questions to ask in an interview, and what skills I possess and can use in a work place.”

“I have a much better idea of the direction I am headed and, more importantly, how to get there.”

SAAC FOCUS GROUPS

Helpful Influences: Career counselors; career assessments; CS library

“The first weekend that we move in, I think it would be kind of cool that before you have any classes, . . . there could be some kind of career fair where anyone can get information on careers or anything.”

“Maybe a list, every major would have to do this, but various jobs that people got after they graduated with that major.”

Implications

Career Services provided training for SAAC advisors to help

facilitate follow-up after students complete the assessments.

Career Services and SAAC are collaborating to develop a

new 8-week class focused on major/career exploration and

student success.

Career Services sponsored a “Career Party” workshop during

the time between move-in and the start of classes.

We made valuable exploration resources such as the Career

Portal and WISCareers accessible directly from the homepage

of our website.

Outcome 2

Students will prepare for finding suitable

employment or further education by

developing effective search strategies

and candidate presentation skills.

Learning Outcomes Survey – pilot

Employer Survey

Follow-up Studies of UWSP Graduates

Results

LEARNING OUTCOMES SURVEY

OUTCOMES – Resume/cover letter follow-up 4 3 2 1 N/A

I received useful feedback on my draft document(s) 13 0 0 0 0

I know the components/key elements of a resume and/or cover letter 12 1 0 0 0

I am able to describe my greatest strengths when marketing myself to employers 7 6 0 0 0

I have resources to use for further development of my document(s) 12 1 0 0 0

My questions were answered 13 0 0 0 0

OUTCOMES – Job search resources follow-up 4 3 2 1 N/A

I am familiar with CareerPoint, the online system used by Career Services 9 4 0 0 0

I understand the importance of networking in the job search process 12 1 0 0 0

I know helpful Internet sites to use for my job search 8 3 2 0 0

My questions were answered 9 2 2 0 0

Responses were on a 4-point Likert scale: 4-Agree to 1-Disagree

Results-continued

EMPLOYER SURVEY

How do UWSP students/grads compare to students/grads from other schools?

“We see very solid students coming from UW-Stevens Point that compare very positively with students from other schools.”

“Overall they compare pretty well, but in some cases lacking professionalism in dress.”

What can students do to be better prepared for the work environment?

“Job shadow as early as possible in their college career.”

“Work thru college, gain experience thru internships and summer jobs.”

What can students do to improve their success in the application process?

“Have someone else review their resume, interview early and often to gain experience and be confident by the time they are a senior and looking for a career.”

“Be prepared and professional. Practice speaking, answering questions and double check work.”

Results-continued

FOLLOW-UP STUDIES OF UWSP GRADUATES

NON-

TEACHINGTotal # grads Total # seeking Employed in field Employed out of field Further schooling Total Placed

2009 1433 1204 552 (46%) 178 (15%) 230 (19%) 960 (80%)

2008 1365 1238 675 (54%) 171 (14%) 243 (20%) 1089 (88%)

2007 1327 1219 729 (60%) 156 (13%) 215 (17%) 1100 (90%)

2006 1312 1227 667 (54%) 219 (18%) 227 (19%) 1113 (91%)

2005 1311 1209 673 (56%) 228 (19%) 209 (17%) 1110 (92%)

TEACHING Total # grads Total # seeking Employed in field Employed out of field Further schooling Total Placed

2009 212 197 150 (76%) 18 (9%) 1 (1%) 169 (86%)

2008 215 209 172 (82%) 11 (5%) 10 (5%) 193 (92%)

2007 249 247 213 (86%) 16 (7%) 5 (2%) 234 (95%)

2006 220 213 175 (82%) 18 (9%) 2 (1%) 195 (92%)

2005 228 222 171 (77%) 24 (11%) 11 (5%) 206 (93%)

Percentages were calculated based on the total number of graduates seeking employment, not the total number of graduates

Implications

We learned a new distribution/collection system is needed for our learning

outcomes survey, to improve response rate. We will also be re-evaluating our

survey instrument as numerous people misunderstood our instructions and

responded incorrectly.

We added two new workshops due to students indicating lower confidence in

describing their strengths and knowing how to use job search resources.

We added resources to our new website to help students explore options to

obtain relevant experiences prior to graduation.

We added web-based resources (e.g. CareerSpots videos, InterviewStream) to

provide students more ways to access information and prepare to present

themselves professionally to employers.

Our Follow-up Studies of UWSP Graduates are now accessible from the

Career Services homepage for ease of reference by all constituents.

Outcome 3

The Career Service Office will connect

students/alumni with employers for

information on career-related

competencies and employment

opportunities.

Job Fair Surveys

Employer Survey

CareerPoint Counts

Results

JOB FAIR SURVEYS2010 2009

Fields rated 5-4 3 2-1 5-4 3 2-1

Attire 38% 52% 1% 64% 27% 9%

Grooming 43% 57% 0% 67% 27% 6%

Handshake 38% 48% 14% 58% 30% 12%

Introduction/Verbal Communication 57% 28% 14% 61% 33% 6%

Resume quality 83% 5% 11% 68% 32% 0%

Questions asked 44% 44% 11% 53% 37% 10%

Responses were on a 5-point Likert scale: 5-Outstanding to 1-Poor. Percentages may not total 100 due to rounding.

Sample comments from employers in 2010:“Most students looked great and were articulate and engaging. Students were definitely well

coached on their intros.”

“Prep – Attire/Grooming – many didn‟t seem to follow your tips. Do they realize they are „selling‟

themselves?”

Advice to students from employers in 2010:“Know in advance what you bring to the table and how that applies to the company you are talking

to. It‟s important to realize each interaction is like a mini interview.”

“Dress professionally. Research company. Have questions. Be confident.”

Results-continued

Services w/highest utilization & rating

Career Services website 63.4%

Job/internship postings in CareerPoint 61.3%

On-campus recruiting 56.7%

Central WI Collegiate Job Fair 56.7%

Programs/services employers want

Attending job fairs 79.3%

Posting jobs/internships 75.9%

Accessing resumes online 69.0%

Recruiting on-campus 58.6%

EMPLOYER SURVEY

Top 10 skills/qualities sought in candidates

Skills/qualitiesVery

ImportantImportant

Initiative 84.6% 15.4%

Strong work ethic 80.8% 19.2%

Teamwork/collaborative skills 73.1% 26.9%

Ethics/professionalism 73.1% 26.9%

Oral /written communication skills 61.5% 34.6%

Flexibility/adaptability 56.0% 44.0%

Interpersonal skills 61.5% 30.8%

Problem-solving 57.7% 38.5%

Organizational skills 57.7% 38.5%

Self-confidence 50.0% 46.2%

Results-continued

CareerPoint utilization by employers

# Employer/organization records 3569 Cumulative 2005-2010

# Employer/individual contacts 4634 Cumulative 2005-2010

# Active job postings 422 For the week ending October 2, 2010

# New job postings 67 For the week ending October 2, 2010

Average # new job postings each week in 2009-10 71

# Employer contacts given access to CareerPoint in 2009-10 32

# Employer contacts with current access to CareerPoint 236 Cumulative

CAREERPOINT

1638

17151748 174914

9

1451

1550

1600

1650

1700

1750

1800

1850

2006-07 2007-08 2008-09 2009-10

Ave Alumni

Ave Students

CareerPoint utilization by students/alumni

Results-continued

AVERAGE # OF ACTIVE JOB POSTINGS IN CAREERPOINT

0

100

200

300

400

500

600

700

2005-06 2006-07 2007-08 2008-09 2009-10

Sept-Dec

Jan-April

May-Aug

Implications

We added more outreach to UWSP students for job fair preparation (e.g. promotional table in the DUC Concourse, resource table at the fair), and web resources for easy access.

Employers showed little interest in our mentoring database and high interest in other web-based services, so we created a robust employer section on our new website and will be exploring use of LinkedIn to connect employers with our students/alumni.

CareerPoint job postings were affected by the economy, which is outside of our control. However, we do not charge employers to use any services and waived the fee to our alumni for CareerPoint access.

Outcome 4

At least 90% of students will be satisfied

with their experiences in the Career

Services Office.

User Satisfaction Survey

Results

USER SATISFACTION SURVEY

5-year Comparison of “Very Helpful/Very Useful” and “Helpful/Useful” Combined Responses

Survey Questions 2008-09 2007-08 2006-07 2005-06 2004-05

1. Helpfulness of reception staff 99.2% 97.3% 96.2% 95.7% 92.1%

2. Usefulness of CareerPoint online system 85.5% 79.4% 85.3% 84.4% 78.7%

3. Usefulness of Career Services website 92.0% 87.8% 91.3% 89.4% 80.1%

4. Usefulness of skill/interest and personality

assessments95.7% 86.0% 86.3% 76.8% 65.8%

5. Helpfulness of staff-interpreting assessments 97.2% 88.9% 94.1% 83.7% 80.7%

6. Usefulness of career counseling/career option

information92.8% 93.0% 95.7% 85.% 79.3%

7. Helpfulness of staff-career counseling/career option

interactions91.9% 92.3% 94.9% 89.9% 86.5%

8. Helpfulness of staff-job search preparation 90.7% 92.5% 92.7% 88.2% 79.2%

9. Usefulness of graduate/professional school materials 100% 81.3% 94.7% 90.0% 75.4%

10. Helpfulness of staff-graduate/professional school

interactions92.8% 85.7% 94.7% 84.2% 71.7%

Results-continued

What services/resources would you like us to offer that we don’t currently?

“Updating internship and career level opportunities on website”

“It would be useful to have actual people run mock interviews”

“Learning how to budget for yourself and practical application for a successful transition”

Additional comments

“I wish I would have known about your services when I was a freshman. I would suggest having presentations in freshman orientation or lower level classes.”

“You guys are awesome!!!!!! Keep up the good work because there are dumb kids like me that are in desperate need of your help. So thank you so much for your time and energy!”

Implications

We redesigned our office website, updating links and making information easily accessible (launched September 2010).

We are discussing offering mock interviews with the assistance of a Hall Director who volunteers in our office.

We introduced a new workshop entitled “Your Financial Future is Now” to provide information on managing finances as students move from college to their professional careers.

We stopped using the Satisfaction Survey to focus efforts on the development of an outcome-related measure. We will decide in the next survey cycle whether to re-institute and/or revise the satisfaction survey for future use.

Involving our stakeholders

Career Services Staff

Have assessment binders in each person’s office

Discuss assessment at staff meetings and retreats

Participate in development of outcomes survey

Connect staff with employers interested in serving as resource people

Other

Post comments from Job Fair Surveys on event website to help students prepare for future job fairs

Share job fair survey results with co-sponsoring schools

Share results of Follow-Up Studies on website and with faculty/administrators as appropriate

Followed up with employers expressing interest in becoming involved with Career Services programming/services

Reached out to faculty/staff interested in our services through personal contacts, hosting an Open House and providing office brochures and information

Future assessment

Streamline user counts to collect only the data we use.

Explore alternate ways to collect user data (card swipe).

Re-evaluate the content/use of our current assessment tools (e.g. program evaluations, learning outcome survey).

Engage staff in discussions regarding if and how we might realistically assess the increasing assistance provided via e-mail and telephone appointments.

Incorporate Google Analytics to track usage of our website.

Consider the use of qualitative methods to gather information (e.g. focus group with employers).

Discuss new ways to share results with stakeholders.

Questions?

Thanks for attending!