@UWTwtrBook

Twitter.edu: A Community Education

By: Sophia K. Agtarap@sophiakristina

@UWTwtrBook

Why Higher Education?

Always an audience [Dave Baker, @poweredbyorange]

Knowledge-seekers, shakers & collaborators abound

Advancement and alumni relations are already showing us the way

In need of some rebranding (stuffy, unapproachable, zZZzz)

Lots of fence sitters.

@UWTwtrBook

The teachersThe teachers

@TimesHigherEd @PoweredbyOrange @MyCUBoulder

@asu @asufoundation

@UWTwtrBook

@PoweredbyOrange

Core values clearly communicated via regional and international news

Branding (graphics, content, voice) is consistent with other SMNs (FB, YouTube, blog, website, etc.)

Consider Twitter a natural extension of communication plans; plan twitter-specific tactics: Tweet-ups, giveaways, live-tweeting and pop quizzes.

@UWTwtrBook

@asufoundation

@ASU: highest ranked and followed highered profile (wefollow)

Consistently cross-promotes other ASU-affiliated tweets

Branding consistency in SMNs@asu

Clear understanding of voice: Our Twitter voice cascades down from our brand values. We are bold, optimistic, seeing the world for what it is and also for what it can be.

@UWTwtrBook

@MyCUBoulder Resource for prospective and current university community

keeps site fresh: “MyCUBoulder Pic of the Week”

represents the university’s admissions office as approachable—not common with universities.

@UWTwtrBook

3 R’s: [Brand] Recognition

Use it!

Don’t want to? See @PoweredByOrange

@UWTwtrBook

3 R’s: Respond [& Reach Out]Just wanted to say thanks! Your suggestions are fantastically valuable - we've already changed our bio to reflect your thoughts …it's been picked up by the ed and dept. ed and your suggestions are being considered very seriously - if you've got any more feedback for us we'd love to hear it!

…in an era when people want more openness and social inclusion, I think it's really important for institutions and academics to make themselves available to the public in a forum that can be easily used and widely understood.

@UWTwtrBook

3 R’s: Remain Relevant [and fresh!] Mix up your tweets from time to time. Even if your twitter account serves as an RSS feed of your headlines, you can still vary the content you tweet.

A large number of followers probably started following you because they like what you’re saying. Remember that.

@UWTwtrBook

Tweeting @UW

@UWTwtrBook

Credits

Sophia Kristina Agtarap [@sophiakristina]http://sophiakristina.wordpress.comhttp://facebook.com/sophiakristinahttp://www.flickr.com/photos/sophiakristinaphotos

Creative Commons License:share-and-share alike; non-commercial

http://uwtwitterbook.com/about/2009-presentations

Images used were borrowed from the twitter profiles featured.