ux and more effective presentations
TRANSCRIPT
8 seconds Average attention span of humans
National Center for Biotechnology Information
Audience
STORYTELLING 1
Stories counteract distraction
Stories are absorbed
Stories influence
STRUCTURE 2
Structure provides guidance
Beyond Bullet Points Story Template, © 2007 Cliff Atkinson www.beyondbulletpoints.com
Title and byline Act I: Set up the story from the audience’s viewpoint (“A to B, what’s in it for me?”) Setting (Where am I?) Role (Who am I here?)
Point A (What challenge do I face?) Call to Action (How do I get from A→B?) Point B (Where do I want to be?)
Act II: Develop the action (“1-2-3, show me only what I need to see”) Key Point (5 minutes): Explanation (15 minutes): Detail (45 minutes):
Act III: Set up the resolution (To be completed in the storyboard phase)
Structure makes sense of mess
Apply Good Design GOOD DESIGN 3
Good design aids structure
Gestalt Principles
Good design uses recognition
h"ps://blog.slideshare.net/2014/05/14/presenta8on-‐design-‐lessons-‐from-‐real-‐slides/
1 Storytelling
2 Structure
3 Good design
@IzharBuendia