ux at hemnet - how we created a new map search experiencce, antrop ux all stars 2014-05-15
TRANSCRIPT
UX at HemnetHow we created a new map search experience
Today, I am proud
“Replace the maps”
Thomas Lindqvist, Hemnet
LARGETheme
1-6 months3-5 persons
MEDIUMOperations team
A few days2-3 people
SMALLWeb master
Minutes or hours1 person
The Banana Reports
Thomas Lindqvist, Hemnet
No UX team
Small, self organizing, cross-functionalteams in themes
Everyone involved from the startresults in shared knowledge and ownership
UX in our discovery phase● Find and verify insights to give direction to early concepts and design
○ Theme specific personas & Co-write user scenarios
● Define goals and metrics
○ our success criterias. Done by the team, not by management
● Visualise concepts together with business
● Get feedback on feasibility from developers
● Build and get feedback on simple prototypes
Three 2-week iterations
All team members involved in everything
UX in our implemention phase
● Planning
○ Split scenarios into buildable chunks
○ Create high level backlog
● Get go from management
● Communication with other teams and stakeholders
One 2-week iterations
Less sketch time, more communication
UX in our implemention phase
● Detailing design and get
● Continous feedback from “Designfikas”, demos and quick user tests
● Element gallery
● Deliver chunks to live site to reduce late surprises
○ Behavioural data
○ Techical viability
○ Beta-test on 5% of traffic
Nine 2-week iterations
Success criterias for us● Easy access to everyone you need to speak to
○ Users from our user panels
○ Behavioural data (high traffic and historial data)
○ All competencies needed to solve the task
○ Decision makers
● Empowered team and trust from management
○ Hands-off focused teams
○ Time to plan and learn
Everyone likes to talk product, business, experience, tech and process
● Designers program
● Developers involved in research and design
● Business guy is the users advocate
● Actionable retrospectives
Process vs Reality
User researchin the long run
Now:Post release and
dissolve the theme team
Two 2-week iterations
Bb b
LARGETheme
1-6 months3-5 persons
MEDIUMOperations team
A few days2-3 people
SMALLWeb master
Minutes or hours1 person
Future:How did it go moments
1 day later 1 week later 1, 3, 6 months later
But, does it scale?
Thank [email protected]