ux australia 28 august 2015
TRANSCRIPT
Spreading the Love
Industrialisation of UX in Large Organisations
NAB is making changes to be more Customer-Centric
UX FOR EVERYBODY!
The “new” method
Pros
&
Cons
Research – Phase 1
15
Research – Phase 2
The Research Techniques
The Data
So, what did we find?
13 Stages
But will anyone actually use it?
We made prototypes
We thought about using it
We tested
We iterated
We tested again
So, how’s it going?
It looks nice
Business Projects
External Consultants
NAB LABS Projects
Marketing Campaigns
Enterprise Strategy
Personal favourite
THANKS