ux café october 2013: carlos saba 'why purpose can help you pivot
DESCRIPTION
Carlos Saba, co-founder of Spook Studio & The Happy Startup School shared his LeanConf talk on 'why purpose can help you pivot' Join our community and stay posted on upcoming events: www.meetup.com/uxcafeTRANSCRIPT
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how purposecan
help you pivotThursday, 17 October 13
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Thursday, 17 October 13
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Thursday, 17 October 13
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running experiments
Thursday, 17 October 13
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listening to customersThursday, 17 October 13
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listen to your heart
Thursday, 17 October 13
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listen to your heart
vision > purpose > values > strategyThursday, 17 October 13
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leadership
Thursday, 17 October 13
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I have a plan(?)Thursday, 17 October 13
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480,000BUSINESSES STARTED IN 2012
Thursday, 17 October 13
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1 in 3 fail within 3 yearsThursday, 17 October 13
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9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
9/10 startups fail!
9/10 startups fail!Thursday, 17 October 13
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why?
Thursday, 17 October 13
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Thursday, 17 October 13
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it’s hard!
Thursday, 17 October 13
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too many
Thursday, 17 October 13
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vision
Thursday, 17 October 13
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Thursday, 17 October 13
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porpoiseThursday, 17 October 13
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Thursday, 17 October 13
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Values
values
Thursday, 17 October 13
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true north
Thursday, 17 October 13
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investorsThursday, 17 October 13
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co-founderThursday, 17 October 13
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employeesThursday, 17 October 13
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suppliersThursday, 17 October 13
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featuresThursday, 17 October 13
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early adoptersThursday, 17 October 13
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informed pessimism
informed optimism
Uninformed optimism
Thursday, 17 October 13
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To organize the world's information and make it universally accessible and useful
Thursday, 17 October 13
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To instantly connect people everywhereto what’s most important to them.
Thursday, 17 October 13
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To be earth's most customer centric company;to build a place where people can come to find and discover anything they
might want to buy online
Thursday, 17 October 13
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“People don't buy what you do; they buy why you do it”
Thursday, 17 October 13
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Thursday, 17 October 13
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CREATE YOUR VISION
Thursday, 17 October 13
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DEFINE YOUR PURPOSE
Thursday, 17 October 13
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PIN DOWN YOUR VALUES
Thursday, 17 October 13
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THEN DO LEAN STARTUP
Thursday, 17 October 13
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thank you!
@kungfucarlos
Thursday, 17 October 13