ux crash course
TRANSCRIPT
UX Crash CourseCarrie Moran @digitalcarrieUser Engagement LibrarianUniversity of Central Florida
UX User eXperience
UX
UsabilityWebsite designTestingExternal usersTechnical skillsThe interfaceExpensiveA finite processA choice
UX Principles
“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.”
From http://www.usability.gov/what-and-why/user-experience.html
UX >
UsabilityPeter Morville’s UX Honeycomb from http://semanticstudios.com/user_experience_design/
Experiences
Design for Experiences
Not for Interfaces
Where / When
❖ Physical spaces
❖ Online spaces
❖ Interactions with staff
❖ Signs
❖ Checkout slips
❖ Renewal notices
Experience: Checking out a Book
What are your touchpoints?
Product vs. Outcome❖Better library
catalog / website
❖Drive through window
❖ John can place a book on hold from his iPhone when he’s waiting to pick up his kids from school so he doesn’t have to take time away from work to do so
❖ He can pick it up in the drive through window of the library which means the kids stay in the car
❖ He has more time with his children & can focus while he’s at work
You vs. Your Users
You are one of your users, most users are not you
UsersLook around (up and down,
inside and out)
Patrons
Staff
Administration
Stakeholders
In the Wild...❖ UCF Libraries website re-design
project
❖ Specific demographics
❖ Students, Library Faculty/Staff, University Faculty/Staff, Administrators, Alumni, Community
❖ Main Campus, Regional Campus, Off Campus Local, Off Campus Afar
Opportunity Identification
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” ― Winston S. Churchill
You are already doing UX
What you are (most likely)
doing
❖Tracking statistics at desks
❖Getting feedback from users
❖Helping users in your library and with your online sites
What else you can do
❖Tracking your “no”
❖Personas
❖Surveys
❖Focus groups
❖Ethnographic observation
In the Wild...❖ Passive data gathering &
analysis (Google Analytics, Springshare tools, Website searches)
❖ Persona activity
❖ Questions via social media, handouts & sticky notes
❖ Staff surveys
Testing
This is the fun part...
Pre-Design❖Usability Testing
➢ online or in person (or both)
➢ free or paid
➢ recorded manually or digitally
❖A/B Testing ➢ online or in person (or both)
➢ free or paid
Post-Design❖Everything listed in “What
else you can do”➢ Track no’s, personas, surveys,
focus groups
❖Card sorting➢ online or in person (or both)
➢ free or paid
➢ open or closed cards
Best Practices❖Test subjects should represent
your demographic
❖Incentives are nice, but don’t have to be expensive
❖Target power users and novices
❖Make it easy for the user
❖Agree to a standard for running & recording tests
❖Learn to love the numbers
In the Wild...
❖ Card sort using Optimal Sort ($)
❖ Initial site design
❖ Usability testing
❖ Site re-design
❖ Usability testing
Culture
Good UX takes a team
Collaboration❖UX happens in all spaces
❖(good) UX isn’t easy
❖Your staff are your users too
❖Communication fosters success
In the Wild...
[email protected]://library.ucf.edu/staff/moran-carrie/