ux design - cisco...the studio video summit ‘14 june 20, 2014 ux design bringing value,...
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THE STUDIO VIDEO SUMMIT ‘14 JUNE 20, 2014
UX DESIGNB R I N G I N G V A L U E , D I F F E R E N T I A T I O N , T T M , V E L O C I T Y A N D E F F E C T I V E N E S S T O O U R C U S T O M E R S
THE STUDIO
O L I V I E R L A C O U R
S E N I O R D I R E C T O R , D E S I G N
THE STUDIO SNOWFLAKE JUNE 20, 2014
PLATFORM+CUSTOM
THE STUDIO
THE STUDIO SNOWFLAKE JUNE 20, 2014
SNOWFLAKE+BRANDING
THE STUDIO
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
Success features strategy
75% use them every day and at least twice
95% of subscribers use Time Warp and Restart
Iris Subscribers
25 millions uses (Utilisations x2 in 10 months)
THE STUDIO SNOWFLAKE JUNE 20, 2014
SOURCE : ZON IRIS GROWTH, 4Q11-4Q13 - OVUM
2011
14% Iris86% legacy
2012
30% Iris70% legacy
2013
46% Iris54% legacy
2014
62% Iris38% legacy
Value strategy From basic to premium
THE STUDIO SNOWFLAKE JUNE 20, 2014
0
1 2 5
2 5 0
3 75
5 0 0
4 Q 1 0 1 Q 1 1 2 Q 1 1 3 Q 1 1 4 Q 1 1 1 Q 1 2 2 Q 1 2 3 Q 1 2 4 Q 1 2 1 Q 1 3 2 Q 1 3 3 Q 1 3 4 Q 1 3 1 Q 1 4
SOURCE: Zon Iris Growth, 4Q11-4Q13 - OVUM
2011 2012 2013 2014
Premium growth Product Maturity = +76% growth
+76% vs +5% growth on the legacy offer
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
SOURCE: SFR STRATEGIE GOALS
Snowflake UI deployment From basic to premium
2010
100% legacy
2013
40% SFR Box Evolution60% legacy
2014
60% SFR Box Evolution40% legacy
100% UI Snowflake deployed
THE STUDIO SNOWFLAKE JUNE 20, 2014
1.8 million SFR subscribers using it on smartphone or tablet
Snowflake = Everywhere Consistency strategy
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
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THE STUDIO SNOWFLAKE JUNE 20, 2014
500.000 customers 42% Netherlands 28% Switzerland 9% Ireland 21% Germany
Global strategy 1 year, 1 UI , 4 markets
THE STUDIO SNOWFLAKE JUNE 20, 2014
dec. 12
Reactive strategy Early in the product life cycle = conversion is on!
Netherland 18% of subscribers
Switzerland 20% of subscribers
jan. 13
Ireland 13% of subscribers
aug. 13
Germany 5% of subscribers
sept. 13
march 14
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO SNOWFLAKE JUNE 20, 2014
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THE STUDIO SNOWFLAKE JUNE 20, 2014
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IMPACT UX
VIEW MORE CHANNELS
!US HHs 17.5 ch !CONTOUR HHs 22 chCONTOUR App HHs 29 ch
THE STUDIO SNOWFLAKE JUNE 20, 2014
IMPACT UX
VIEW MORE VOD
!CONTOUR App HHs +19%
THE STUDIO SNOWFLAKE JUNE 20, 2014
IMPACT UX
LESSCHURN
!CONTOUR App HHs -15%
THE STUDIO SNOWFLAKE JUNE 20, 2014
THE STUDIO VIDEO SUMMIT ‘14 JUNE 20, 2014
MERCIS E E Y O U A T I B C F O R S N O W F L A K E 1 5
THE STUDIO
O L I V I E R L A C O U R
S E N I O R D I R E C T O R , D E S I G N