ux design overview

User Experience DesignMaking things for

people.

User Experience DesignUX Intro Elements of UX

The User Beyond UI

What is UX Design?Making things work in ways that people love.


The User Beyond UI

UX Design Consists ofCoordinating Interactions that are controllable

Acknowledging Interactions that are beyond our control

Reducing Negative Interactions

Elements of UX DesignA project guide to

UX.


The User Beyond UI

Information ArchitectureIA is about organizing information into a meaningful and intuitive structure.

Design influences IA – it is about creating an experience or tool to get to the information in a natural efficient way.

Achieved by empathizing with the user, and refactoring the experience and the IA as much as possible.


The User Beyond UI

Information Architecture


The User Beyond UI

Interaction DesignInteraction design is about making a product behave the way users expect when interacting with it.

Interaction design is about providing users affordances and feedback.

Good interaction design is consistent interaction design.


The User Beyond UI

Interaction Design


The User Beyond UI

User ResearchUser research is about understanding the user.

Personas identify different types of users and provide distinction between goals, motivations, and desires.

Understanding users helps designers empathize with them to create better experiences.


The User Beyond UI

User Research


The User Beyond UI

Usability TestingUsability is a quality attribute that assesses how easy something is to use.

Usability is important because it is a necessary condition for survival – if your product is difficult to use, people will abandon it.

Testing is done to improve usability and consists of asking representative users to perform representative tasks and observe what the users do, where they succeed, and where they have difficulties.


The User Beyond UI

Usability Testing

0:00:00

1:12:00

2:24:00

3:36:00

4:48:00

6:00:00

7:12:00

8:24:00

9:36:00

10:48:00

Task 1 Task 2 Task 3

U1

U2

U3

U4

U5

Understanding the UserHint: The user is not

you.


The User Beyond UI

Before you make something, learn about the people who will use it.

Otherwise, it will feel and turn out like trying to buy a present for someone you don’t know (like your uncle’s boss).


The User Beyond UI

People like and need different things, so find out what those wants and needs are.

1. On/Off button2. Buttons that answer calls3. A button that starts the car4. Ability to see the person calling5. A red button that turns the

phone into Barbie when pushed

A Phone for a 3-year-old:


The User Beyond UI

The User is Not You.So don’t design for yourself.

Photo credit: thechive.com

Beyond Interface DesignNot just for UI designers

anymore.


The User Beyond UI

UX Design goes beyond UI Design.UX design can be seen in all walks of life.


The User Beyond UI

Comprehensive UX | Google


The User Beyond UI

Zatar Experience | PWS


The User Beyond UI

Zatar Experience | RDM


The User Beyond UI

Zatar Experience | API Documentation

Quiz TimeThis involves prizes.

Who can explain Information Architecture (IA)?

Who can explain Comprehensive UX Design?

Who can explain Interaction Design (IxD)?

Thank you!Any Questions?