ux design testing battle school - isl

UX DESIGNTESTING

UX Design Testing @ ISL

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How Can Testing Help Us? Design:

- Objectively address subjective preferences like button color or image selection. - Surface usability and visibility issues early, like CTA identification.

Dev:- Identify usability obstacles or unexpected behavior. - Confirm usability and functionality specs are met.

Clients:- Improved performance in visibility, usability and sales that will pay for early testing costs many times over in the longrun.

How to Choose:- Choosing the right test matters. We’ll look at examples of how to choose what test for when. - Qualitative: Identifies individual preferences and is emblematic, not statistically significant. - Quantitative: Identifies statistically significant trends.


When to Test Beginning (wireframes):

Test early in the process, during wireframes, to identify, modify and confirm issues like information architecture and user flows.

Middle (design):Test during design to confirm information architecture and navigation flows, task completion, identify user expectations and new issues that didn’t surface early, and start to gauge aesthetic preferences like image selection.

End (dev):Test the functional prototype to confirm usability, identify task completion and obstacles, and confirm successful feature completion on an unbiased group or people.

After (Optimization):Continue testing in an ongoing program to continuously optimize an application.


QualitativeTesting


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Overview: Qualitative Testing

Qualitative testing seeks an in-depth understanding of individual behaviors that address “why” and “how” decisions are made.

Qualitative methods require fewer numbers of subjects, and focus on deeper analysis of anecdotal outcomes that are likely emblematic of larger trends.


Usability TestingUsability testing focuses on efficiency and accuracy of task completion, and emotional reactions.


Focus GroupsTypically a group of 5-15 people, facilitated by a trained moderator, to free associate around a set of guided concepts and provide reactions.


Eye Tracking


Q/A + Acceptance TestingThe final step before a website release, this process verifies successful completion of a pre-defined feature list.


QuantitativeTesting


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OverviewQuantitative testing is metrics driven and ideally show statistically significant outcomes with associated confidence levels.


Heat + Click Maps


A/B (Split) TestingMUST test only 1 difference


Multivariate TestingA/B testing on steroids. Same pros and cons apply, but you need even more traffic.


Surveys


Conversion TrackingTrack short and long-term conversion paths across a variety of variables.


THANKS!


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Resources

● Don’t Make Me Think! Steve Krug● Book Title // Author // Link● Book Title // Author // Link● Book Title // Author // Link


ux design testing battle school - isl

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