ux design&agile collaboration models
TRANSCRIPT
Practical GuideUser Experience Design & Agile
OUTLINE WHAT TO EXPECT
COOPERATION MODELS
CHOOSING A RIGHT MODEL
ROLE OF AUX DESIGNER
DECORATION?
ROLE OF AUX DESIGNER
DECORATION?
PLACING FEATURES ON A SCREEN?
ROLE OF AUX DESIGNER
DECORATION?
PLACING FEATURES ON A SCREEN?
DEFINING USER FLOWS?
photo by Erik Johansson www.erikjohanssonphoto.com/go-your-own-road/
ROLE OF AUX DESIGNER
DECORATION?
PLACING FEATURES ON A SCREEN?
DEFINING USER FLOWS?
OPTIMIZING CONVERSION RATE?
ROLE OF AUX DESIGNER
DECORATION
PLACING FEATURES ON A SCREEN
DEFINING USER FLOWS
OPTIMIZING CONVERSION RATE?
ALL ARE RIGHT, PARTIALLY…
01 SCOPE
02 APPROACH
03 RESULTS
04 ESTIMATES
THE ROLE OF A UX DESIGNER ON A PROJECT IS TO APPLY DESIGN THINKING TECHNICS IN ORDER TO CREATE AN INTERFACE THAT
HELPS A BUSINESS TO ACHIEVE GOALS WHILE HELPING USERS TO FULFILL THEIR NEEDS
THE ROLE OF A UX DESIGNER ON A PROJECT IS TO APPLY DESIGN THINKING TECHNICS IN ORDER TO CREATE AN INTERFACE THAT
HELPS A BUSINESS TO ACHIEVE GOALS WHILE HELPING USERS TO FULFILL THEIR NEEDS
Implement
• design goal• design brief • user profiles and core use cases• design principles• design concept • proof of concept report• information architecture• flows and wireframes• prototypes • ux evaluation report• ux specification • styleguides and graphical assets
DELIVERABLES ON EVERY STEP
COOPERATION MODELS
UX DESIGNERIN A TEAM
backlog is created and a project is running in a full speed
• creates ux specification
• resolves tricky cases
• answer questions on the go
• reviews implementation
UX DESIGNERIN A TEAM
PROS
• team-spirit
• communication
• empathy
• flexibility
UX DESIGNERIN A TEAM
CONS
• (one) designer’s speed
• no full picture overview
• less possibilities to explore
• user testing?
UX DESIGNERWITH A TEAM
before development:
• defines focus areas
• explores possible solutions
• evaluates feasibility with the team
• creates information architecture
• creates project ux specification
UX DESIGNERWITH A TEAM
during development:
• details ux specification
• answers questions
• resolves unspecified cases • evaluates implementation
UX DESIGNERWITH A TEAM
PROS
• more of designer’s skills applied
• better overview of the product
• time to evaluate ideas
• time to approve design
• less changes in requirements
UX DESIGNERWITH A TEAM
CONS
• even more meetings
• even more documents
• less of a prompt communication
• un-specified cases are out of control
• less empathy within the team
UX DESIGNAS A SERVICE
way before development:
• user research conducted,
• technology assumed,
• concept defined and evaluated,
• architecture, wireframes, visual style defined, documented and approved
UX DESIGNAS A SERVICE
PROS
• direct communication with PO
• less of technical constrains
• more time for user research
• more time for design iterations
UX DESIGNAS A SERVICE
CONS
• now shared view
• poor knowledge transfer
• design set in stone
• ad-hoc solutions by non-designers
PROJECT ASSESSMENT SHEET, PART 1
Business idea Business goal Project progress Requirements Cooperation
New idea Win market From the start
Some (or no)use cases specified
UX design as a service
Improve company imageValidate business idea
New product version
Most use cases outlined
UX designer with a team
Competition is known
Increase market share
Support existing offer
Maintenance Use cases verified
UX designer in a team
Maintain existing product
PROJECT ASSESSMENT SHEET, PART 2
Cooperation Backlog management
Sprint planning
Communication Quality control
UX design as a service
Populated way in advance
Design prepared and approved beforehand
Rare, happens via product owner, project manager or requirements manager
Additional services: review, user testing, field study
UX designer with a team
Design prepared one sprint before
Frequent, happens mostly via team leads
Scheduled design review sessions with team leadsPopulated on
the goPre-planning used to clarify
UX designer in a team
Design prepared within a sprint
Regular, during dedicated scrum sessions and in-between
Clarification on the go
Rigid tasks order in a sprint
UI verification by designer
BEST MATCH WITHIN PROJECT PHASES
START DEVELOPMENT RELEASE
design as a service
designer with a team
designer in a team
designer with a team
design as a service
AND FEW MORE DIMENSIONS
outsource
many designers1 project
product
1 designermany
projectsdesigner in a team
thank youslideshare.net/zettaua