ux for lean startups: a short summary

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I gave this presentation at the Lean Startup Meetup in Karlsruhe. Follow my blog for updates: http://jan-koenig.com/blog/ Or Twitter: https://twitter.com/einkoenig

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  • 1. Jan Knig Lean Startup Meetup Karlsruhe @einkoenig 15.07.2013

2. source: OReilly 3. book content additional stuff group discussion? 4. Book Parts 1 Validation 2 Design 3 Product 5. What is UX? 6. User Experience 7. What is UX? 8. What is UX? 9. ? ! Validating Hypotheses A? B? C? A! B! C! A B C D? X X 10. ? ! Validating Hypotheses User Centered 11. ? ! Validating Hypotheses User Centered Agile cross-functional team 12. ? ! Validating Hypotheses User Centered Agile Data Driven % A B 13. ? ! Validating Hypotheses User Centered Agile Data Driven Fast and Cheap (sometimes) % 14. ? ! Validating Hypotheses User Centered Agile Data Driven Fast and Cheap (sometimes) Iterative (always) % 15. ? ! Validating Hypotheses User Centered Agile Data Driven Fast and Cheap (sometimes) Iterative (always) % Thanks! Do you like this stuff? Why not follow me on Twitter? 16. Book Content 1 Validation 2 Design 3 Product wont be covered tonight 17. Validation1 18. Validate your idea before you jump in and start building your product. 19. Problem Market Solution What needs to validated when? 20. What tools are available for early validation? 21. ethnographic studies coming soon landing-page tests prototype tests 22. The closer you can get to showing people a real product, the more accurately you can predict whether people will use that product. 23. Design2 24. You should be designing just enough to validate your hypothesis. 25. Design Hacks 26. Design Patterns get inspired 27. Design Patterns get inspired Where should a login-button be placed? 28. Design Patterns get inspired 29. Design Patterns get inspired 30. Rapid Prototyping 31. Rapid Prototyping 32. Interviews Ideas What I was doing at Ideas 33. Interviews Ideas What I was doing at Ideas 34. Thank you!