ux for startups - wayra workshop

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Área Company Name Área Company Name 1 UX for startups A whirlwind intro to how you can define or improve your user/customer experience fast and cheap.

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A quick introduction on how to improve the the User Experience for startups. Workshop given at Wayra Barcelona, Chile and Columbia.

TRANSCRIPT

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UX for startups A whirlwind intro to how you can define or improve your user/customer experience fast and cheap.

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“Does anyone care about my product?”

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“If not, what do they care about?”

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“If they do, how can we improve?”

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Observe & discuss

“How would you use this in your day to day?” “What situation can you think of that this might be useful?” “How would you do this if you wouldn’t have this service?” “Why?” !Visit people where they use your product. Follow them around for at least an hour before, during and after they use your product.

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6https://www.dropbox.com/s/6oo18x3vrm24jhv/Customer%20discovery%20interview%20guide.pdf

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User journey

Review and map the end to end “journey” of a user to detect contact points, questions, stakeholders and point of anxiety at each point of the journey. Serves as framework to design flows and choose channels.. !Example: Draw out from how people get to know about your product up to how they stop using it.

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Rapid prototyping

Quick prototyping combined with user feedback will help you iterate fast. Try iterating between sessions when after 3 you notice that an issue appears with all users. !

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Flinto Stitch mobile screen design together into a prototype https://www.flinto.com

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Popapp Make pictures of your screen design or you drawings and turn them into a mobile prototype. https://popapp.in

Paper Just draw on paper and test using guerrilla tests. !

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3D printing For physical prototypes, use paper, cardboard, 3D printing or foam to mock up something fast to test.

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Keep it simple!

“What is the problem/pain points you are solving?” “What other ways are there to solve it?” “Feature creep” occurs a lot. Don’t listen to “I would prefer” or personal preferences. Try to understand the why and only if you get this feedback more often, consider it. !

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http://gettingreal.37signals.com

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14http://www.amazon.com/Simple-Usable-Mobile-Interaction-Design/dp/0321703545

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Usability tests

Test on prototype or actual product to detect with 5 - 6 users (85% of all issues) on usability issues in design, development and text. Give them tasks to do and try not to talk too much... !Example: You see in your analytics that there is an issue in the sign up, but you don’t know why?

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16http://sensible.com/downloads-dmmt.html

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Form usability/Kill forms!

In sign ups, logins adding info users will come across forms. Lots of people hate and get lost in forms. Try to make it as easy as possible or avoid them all together. Luke Wroblewski (Yahoo form guru) wrote a great book

Form Usability (Link) Sign up forms must Die! (Link) !!!!

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Feedback after launch

Get a discussion going and use all channels to get feedback, but watch out not to base changes on only one opinion (unless it is your investor, and even then...) Twitter, Facebook, Talk to people in your target group, Support line, Set Google Alerts, get a Feedback button...

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(UX) Analytics

Everyone has opinions... Quantify the user experience, the perceived value of the product and the usability. Offers the possibility to benchmark against competitors and to get ongoing objective end-user feedback. !Example: Funnel conversion very low, check with personal metrics when and how this happens and follow up with a guerrilla usability test to understand why.

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Heap Analytics

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