ux futures: publishing and expanding our expectations of everyone
TRANSCRIPT
EXPANDING OUR
EXPECTATIONS
OF “EVERYONE”
Margot Bloomstein @mbloomstein
#UXFutures November 5, 2014
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Once upon a time, publishing was easy. The masses
are speaking.
2007
3
The masses
are speaking.
2011
4
The masses
are speaking.
2011
5
The masses
are speaking.
2011
6
The masses
are speaking.
2011
7
The masses
are speaking.
2011
8
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But publishing
used to be easy:
Own the channel,
own the message.
Own the technology,
control the
communication.
1450, Jost Amman
Own the technology,
control the
communication.
1808
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Own the technology,
control the communication.
Once upon a time,
competing voices
in the fourth estate
kept each other in
check.
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1250
1300
1350
1400
1450
1500
1550
1600
1650
1990 1995 2000 2005 2010
Newspapers in daily circulation
Source: Pew Research Center’s Project for Excellence in Journalism State of the Media Report
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1250
1300
1350
1400
1450
1500
1550
1600
1650
1990 1995 2000 2005 2010
Newspapers in daily circulation
–15% in daily titles
–28% in employees
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1250
1300
1350
1400
1450
1500
1550
1600
1650
1990 1995 2000 2005 2010
Newspapers in daily circulation
50MM active
daily users
(100MM today)
Does social media democratize publishing?
Is this a significant change?
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Meet the new boss,
same as the old boss
© Yann Pinguet
Has anything
changed?
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26 © Reuters/Anis Mili
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Champion individual and diverse content
creators; amplify insight, not repetition.
Publishing as
technology and
distribution
Publishing as
technology and
distribution…
or as the creation of
accessible content?
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Champion individual and diverse content
creators; amplify insight, not repetition.
Evolve from defining publishing as
technology and distribution to publishing as
the design and analysis of content.
How do we support
democratized
publishing in our
own work?
Facilitate quality with proactive guidelines
Pre-empt misuse with anticipatory information
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Champion individual and diverse content
creators; amplify insight, not repetition.
Evolve from defining publishing as
technology and distribution to publishing as
the design and analysis of content.
Develop accessible tools to reduce barriers
to quality.
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Nicholas Kristof,
New York Times, March 18, 2009
Thank you!
Margot Bloomstein
@mbloomstein
slideshare.net/mbloomstein
amzn.to/CSatWork
All images property of their respective owners or © Margot Bloomstein as noted.