ux innovation
TRANSCRIPT
UX InnovationRan LironHead of UX, VaronisUX mentor at Google Launchpad
SlideShare.net/RanLiron
The creative process
Idea
Design
Execution
Research
Exploration:Playing with Ideas
3
Let's play...
Design the ultimate “To do” Lists App
Crazy 8 !8 different
designin 8 minutes
different
Crazy 8 !8 different
designin 12 minutes
different
Design the ultimate “To do” Lists App
Who have generated at least 3 designs?
Who have generated at least 6 designs?
Who has 8 completely different designs?
Crazy 8
Can you come up withanother 8, completely
different designs?
Creative blast
Searching for inspiration
Who is using listing applications? What is the need? What is missing? Is there a “blue ocean” out there?
Method 1: research the need
Restrictions harms creativity?
“Write a short story”Vs.“Write a story on a single page, that start with the sentence: “Yesterday I met an old friend” and end with the sentence “I went back to the office, hoping that I will never meet her again”.
The value of limitation
?Restrictions ______ creativity
breed
The value of limitation
Make it all about one thing.For example: Remembering to buy Milk Setting a plan and following it Sharing lists …
Method 2: Hyper-focus
Method 3: Copy & Switch
"Good Artists Copy Great Artists Steal!" Steve Jobs
Method 3: Copy & Switch
"Good Artists Copy Great Artists Steal!" Pablo Picasso
Method 3: Copy & Switch
19
"Immature poets imitate mature poets steal"
T.S. Eliot
Copy & Switch
Q: How can a copy be innovative?
A: Change a domain. Get inspired by something completely different.
Design the ultimate “To do” Lists AppBase it on:
Design the ultimate “To do” Lists AppBase it on:
Design the ultimate “To do” Lists AppBase it on:
Design the ultimate “To do” Lists App
Base it on:
Design the ultimate “To do” Lists App
Base it on:
Conclusion
Research your users in order to provide better solutions
Fit the solution to the need
Use restrictions as a tool to enhance creativity
Limitations as inspiration
Get creative by tapping
sources of inspirationfrom different
contexts
Inspiration from different domains
