ux matters
DESCRIPTION
A talk given to the entrepreneurs at LaunchBox Digital 2009 about how to value and incorporate User Experience principles in their products.TRANSCRIPT
![Page 1: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/1.jpg)
USER EXPERIENCEREALLY MATTERS
HEY LAUNCHBOX:
![Page 2: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/2.jpg)
INTRODUCTIONS
![Page 3: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/3.jpg)
We work here
![Page 4: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/4.jpg)
BRIAN WILLIAMSCEO & President of News Operations
@barn
![Page 5: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/5.jpg)
M. JACKSON WILKINSONUser Experience Strategist & Music Director
@whafro
![Page 6: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/6.jpg)
M. JACKSON WILKINSONUser Experience Strategist & Music Director
That’s“Michael”
![Page 7: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/7.jpg)
![Page 8: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/8.jpg)
![Page 9: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/9.jpg)
![Page 10: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/10.jpg)
![Page 11: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/11.jpg)
![Page 12: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/12.jpg)
![Page 13: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/13.jpg)
★
![Page 14: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/14.jpg)
★★
![Page 15: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/15.jpg)
![Page 16: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/16.jpg)
WHAT IS UX?
![Page 17: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/17.jpg)
IMPROVING THE USER’S PERCEPTION OF A PRODUCT
THROUGH GREAT ARCHITECTURE AND
INTERACTION DESIGN
![Page 18: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/18.jpg)
IMPROVING THE USER’S PERCEPTION OF A PRODUCT
THROUGH GREAT ARCHITECTURE AND
INTERACTION DESIGN
![Page 19: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/19.jpg)
IMPROVING THE USER’S PERCEPTION OF A PRODUCT
THROUGH GREAT ARCHITECTURE AND
INTERACTION DESIGN
![Page 20: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/20.jpg)
IMPROVING THE USER’S PERCEPTION OF A PRODUCT
THROUGH GREAT ARCHITECTURE AND
INTERACTION DESIGN
![Page 21: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/21.jpg)
FINDING WHAT YOU NEED
![Page 22: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/22.jpg)
SOLVING A PROBLEM
![Page 23: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/23.jpg)
![Page 24: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/24.jpg)
IMPORTANT?
![Page 25: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/25.jpg)
ONE WORD:
![Page 26: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/26.jpg)
![Page 27: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/27.jpg)
DESPITE SHORTCOMINGS
copy & paste no MMS
at&t
no video camera
no Flash
![Page 28: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/28.jpg)
We’ve learned and struggled for a few years here figuring out how to make a decent phone. PC guys are not going to just figure this out. They’re not going to just walk in.
Ed ColliganCEO, Palm
![Page 29: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/29.jpg)
EXPERIENCE
![Page 30: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/30.jpg)
But even in version 1.0, the iPhone is still the most sophisticated, outlook-changing piece of electronics to come along in years. It does so many things so well, and so pleasurably, that you
tend to forgive its foibles.
David PogueThe New York Times
![Page 31: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/31.jpg)
![Page 32: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/32.jpg)
![Page 33: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/33.jpg)
![Page 34: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/34.jpg)
![Page 35: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/35.jpg)
![Page 36: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/36.jpg)
![Page 37: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/37.jpg)
CART SIGN IN CHECK OUT
![Page 38: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/38.jpg)
CART
SIGN IN
CHECK OUT
![Page 39: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/39.jpg)
$300 MILLION
![Page 40: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/40.jpg)
QUESTIONS?
![Page 41: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/41.jpg)
WHERE IS UX?
![Page 42: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/42.jpg)
![Page 43: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/43.jpg)
![Page 44: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/44.jpg)
VISUALDESIGN
![Page 45: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/45.jpg)
VISUALDESIGN
USER EXPERIENCEPLANNING
![Page 46: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/46.jpg)
VISUALDESIGN
USER EXPERIENCEPLANNING
INTERACTIVEDESIGN
![Page 47: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/47.jpg)
![Page 48: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/48.jpg)
UX PLANNINGa user-centric approach to determining
our goals and how we can best achieve them(UX: User Experience)
![Page 49: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/49.jpg)
DESIGN RESEARCHdetermines goals, needs, omissions, & pain points through a variety of lenses
![Page 50: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/50.jpg)
DESIGN RESEARCH
HEURISTICANALYSIS
determines goals, needs, omissions, & pain points through a variety of lenses
![Page 51: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/51.jpg)
DESIGN RESEARCH
HEURISTICANALYSIS
USERRESEARCH
determines goals, needs, omissions, & pain points through a variety of lenses
![Page 52: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/52.jpg)
DESIGN RESEARCHdetermines goals, needs, omissions, & pain points through a variety of lenses
HEURISTICANALYSIS
USERRESEARCH
OTHERSOURCES
![Page 53: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/53.jpg)
STRATEGYdrafts broad objectives to satisfy
established needs and goals withinestablished parameters
![Page 54: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/54.jpg)
TACTICALANALYSIS
determines methods that execute the strategy for the project in the
most effective way reasonable
![Page 55: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/55.jpg)
INTERACTIVEARCHITECTURE
structures the final product based on thetactics and strategy developed previously,aiming to provide the best user experience
![Page 56: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/56.jpg)
VISUAL DESIGNA brand-centric approach to projecting
the appropriate visual personality forthe project
![Page 57: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/57.jpg)
BRAND RESEARCHestablishes the brand’s personality and any
parameters on its use for this project
![Page 58: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/58.jpg)
BRAND RESEARCHestablishes the brand’s personality and any
parameters on its use for this project
BRANDGUIDELINES
![Page 59: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/59.jpg)
BRAND RESEARCHestablishes the brand’s personality and any
parameters on its use for this project
BRANDGUIDELINES
BRANDSURVEYS
![Page 60: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/60.jpg)
MOODBOARD MOODBOARD MOODBOARD
BRAND DESIGNEXPLORATION
conceptualizes multiple possible design directionsfrom one or more designer based on the established
brand personality & the project context
![Page 61: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/61.jpg)
MOODBOARD MOODBOARD MOODBOARD
BRAND DESIGNEXPLORATION
conceptualizes multiple possible design directionsfrom one or more designer based on the established
brand personality & the project context
![Page 62: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/62.jpg)
DESIGN DIRECTIONsynthesizes feedback from the design
exploration to yield a single direction for the design of the project
![Page 63: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/63.jpg)
INITIAL DESIGNa first-take at a synthesis between the
established visual design direction and theinteractive architecture provided by the
user experience planning process
![Page 64: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/64.jpg)
FINAL DESIGNa completed refinement of the initial design
based on feedback from clients, stakeholders,and often users themselves.
to build
![Page 65: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/65.jpg)
QUESTIONS SO FAR?
![Page 66: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/66.jpg)
PRINCIPLES
![Page 67: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/67.jpg)
FOCUS ON HUMANS
![Page 68: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/68.jpg)
STRIVE FOR SIMPLICITY
![Page 69: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/69.jpg)
EMBRACE THE CURVE
![Page 70: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/70.jpg)
CONTEXT IS KING
![Page 71: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/71.jpg)
ESTABLISH TRUST
![Page 72: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/72.jpg)
CREATE DELIGHT
![Page 73: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/73.jpg)
It is not enough that we build products that function, that are
understandable and usable. We also need to build products that bring joy
and excitement, pleasure and fun, and, yes, beauty to people’s lives.
Donald NormanThe Design of Everyday Things
![Page 74: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/74.jpg)
BE HUMAN
![Page 75: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/75.jpg)
QUESTIONS?
![Page 76: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/76.jpg)
UX IN PRACTICE
![Page 77: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/77.jpg)
USER RESEARCH
![Page 78: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/78.jpg)
![Page 79: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/79.jpg)
![Page 80: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/80.jpg)
CONCEPT MODELING
![Page 81: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/81.jpg)
![Page 82: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/82.jpg)
![Page 83: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/83.jpg)
USER STORIES
![Page 84: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/84.jpg)
![Page 85: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/85.jpg)
USER FLOWS
![Page 86: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/86.jpg)
![Page 87: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/87.jpg)
WIREFRAMES & PROTOTYPES
![Page 88: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/88.jpg)
![Page 89: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/89.jpg)
![Page 90: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/90.jpg)
![Page 91: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/91.jpg)
USER RESEARCH
![Page 92: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/92.jpg)
![Page 93: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/93.jpg)
QUICK TIPS
![Page 94: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/94.jpg)
SPEED MATTERS. PERCEPTION
MATTERS MORE.
![Page 95: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/95.jpg)
![Page 96: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/96.jpg)
BEWARE OF COGNITIVE OVERLOAD
![Page 97: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/97.jpg)
![Page 98: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/98.jpg)
![Page 99: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/99.jpg)
CONSIDER TERMS YOUR USERS WILL USE
![Page 100: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/100.jpg)
TRIGGER WORDS
![Page 101: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/101.jpg)
PROVIDE SENSIBLE DEFAULTS
![Page 102: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/102.jpg)
TRY BEFORE YOU BUY
![Page 103: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/103.jpg)
![Page 104: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/104.jpg)
TAKE ADVANTAGE OF HUMAN NATURE
![Page 105: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/105.jpg)
FAIL WITH FEEDBACK
![Page 106: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/106.jpg)
VOLUNTEERSFOR A QUICK LIVE AUDIT
![Page 107: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/107.jpg)
QUESTIONS?
![Page 108: UX Matters](https://reader034.vdocument.in/reader034/viewer/2022051314/54c707ea4a795939288b4571/html5/thumbnails/108.jpg)
FIN