ux research - simpler than you thought
TRANSCRIPT
UX RESEARCH It’s simpler than you thought
Yael Keren, Senior UX Designer Ora Peled-Nakash, UX Designer & Researcher March 24th , 2015
“I should do research in my project.
It’s simple and possible.”
“I should do research in my project.
It’s simple and possible.”
“I should do research in my project.
It’s simple and possible.”
The $300 million button
Register
New to the site? Take a few minutes to register:
* After users filled their cart and pressed Checkout. Just before they entered their payment details
http://www.uie.com/articles/three_hund_million_button/
Email Address:
Password:
Login Forgot my password
The $300 million button
Email Address:
Password:
Login Continue without registering
You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout.
Forgot my password Register
New to the site?
http://www.uie.com/articles/three_hund_million_button/
Why should I do research?
7
Taken from Tomer Sharon’s “It’s Our Research”
“I should do research in my project.
It’s simple and possible.”
Types of research
Generative
Research methods used to understand the users of our product and gain information on how they currently perform tasks (usually before a new version or product is developed)
Evaluative
A collection of methods, skills and tools utilized to uncover how a person perceives a system before, during and after interacting with it.
Types of research
Expert reviews
Surveys
Potential customer interviews
Observe customers in action
Competitive analysis
Requirements Analysis
Design Implementation Testing Evaluation
Ask a neighbor
Expert reviews
A/B testing
A/B testing
Analytics
Customer visits
Think aloud
Think aloud
Observations/Interviews
Usability Testing
Surveys
Observations/Interviews
Usability Testing
Surveys
Observations and Interviews
AppScan Standard/Enterprise Generative research
§ Calls with customers (NIH)
§ Visits to Verint and Amdocs
Observations/Interviews
Usability Testing
Surveys
Think Aloud Usability Testing
16
Think Aloud Usability Testing
17
Think Aloud Usability Testing
18
Remove
Move from here to here
• Add history • Add grouping
Change wording
Observations/Interviews
Usability Testing
Surveys
Internal survey sent to GBS/GTS contacts
Internal survey sent to GBS/GTS contacts
• CFO and CEO • VP Omnichannel Strategy
External survey handed out at InterConnect
“I should do research in my project.
It’s simple and possible.”
Taken from Tomer Sharon’s “It’s Our Research”
I can’t do research because…
Where can I get users?
How do I conduct the research?
Research takes time….
Research costs money…
I can’t do research because…
Where can I get users?
• Sponsor users
• Non-sponsor users
• Direct access – Linkedin, twitter, StackOverflow
I can’t do research because…
How do I conduct the research?
• Get help from UX
• IBM starter kit
• Observe and Listen
LET’S TRY…
Take out your mobile phone
Take out your mobile phone
Write a note/message to yourself
How did you hold your phone?
A B C
Full article: uxmatters.com How Do Users Really Hold Mobile Devices?
Supporting IBM tools
IBM Design community
Research starters kit
I can’t do research because…
Research takes time…
1 min 5 min 10 min 1 hour 1 day
Interview Google it!
Interviews
Surveys Analytics Usability testing
I can’t do research because…
Research costs money…
38
Thomas John Watson, Sr. The father of THINK
“I should do research in my project.
It’s simple and possible.”
