ux research to go ux day_sf 2013_userlens
TRANSCRIPT
Idea%on
What is the current process?
What are users missing?
What do users understand? Not understand?
What are their motivations and influences?
User Lens
Idea%on
Method: In-Field Ethnography 5-8 homes (start close to home) “Show me how you do ….”
Learn processes, pain points & gaps
User Lens
Idea%on
Method: Intercept Survey 8 users (to start) Web-based tools (prompt with text) “Share with me what you are doing and thinking now.”
Learn behaviors ‘in the wild’
dScout Survey Monkey
User Lens
Prototyping
Do users like it?
How desirable is it?
Will people adopt it?
Will it be preferred over a competitor?
User Lens
Prototyping
Method: Contextual Inquiry Start with 6-8 users, iterate Structured, task-based walkthrough In the context of use Establish perceived value, mental model
User Lens
Method: Iterative Usability Testing Start with 5-8 users Have users complete core tasks on own Look for patterns of obstacles and iterate
User Lens