ux strat 2013: klemens wengert, implementing the pillars of cool for march madness live
DESCRIPTION
Klemens Wengert's presentation to UX STRAT 2013TRANSCRIPT
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IMPLEMENTING THE PILLARS OF COOL FORMARCH MADNESS LIVE
Klemens Wengert | Turner Broadcasting | [email protected] | @kwengert1
Sunday, September 15, 13
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‣ Get to know the Cool Project‣ UX Strategy and Approach for MML‣ Lessons Learned
TAKE AWAY
Sunday, September 15, 13
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WHAT MAKES IT COOL?
‣ Accomplishment‣ Connection‣ Identity‣ Sensation
Created by Karen Holtzblatt
Sunday, September 15, 13
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THE TRIANGLE OF DESIGN
‣ Direct Into Action‣ The Hassle Factor‣ The Delta
Created by Karen Holtzblatt
Sunday, September 15, 13
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STRATEGY‣ Business Goals
Brand Perception Monetization Engagement Reach
‣ UX Goals Refocus App HCI guidelines Unify Social Support Linear TV
Sunday, September 15, 13
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DISCOVERY‣ The Good‣ The Bad‣ The Ugly
Sunday, September 15, 13
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DESIGN
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DEVICES
Sunday, September 15, 13
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SCH
EDU
LE
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NAV
IGAT
ION
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BRAC
KET
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GAM
ECEN
TER
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GAM
ECEN
TER
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GAM
ECEN
TER
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GAM
ECEN
TER
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GAM
ECEN
TER
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HOW DID WE DO?‣ Accomplishment‣ Connection‣ Identity‣ Sensation
‣ Direct Into Action‣ Hassle Factor‣ Delta
Sunday, September 15, 13
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Q+A& THANK YOU
Klemens Wengert | Turner Broadcasting | [email protected] | @kwengert1
Sunday, September 15, 13