ux strat 2014: ronnie battista, "big love: the case for conscious coupling in ux strategy"
DESCRIPTION
As the first UXSTRAT conference revealed, existential issues remain surrounding who is practicing and owning this emerging UX Strategy discipline. Where did "Customer Experience" come from? Why does Experience Design differ from Service Design? Like Chimpanzees and Humans DNA, aren't we something like 98% the same? Such arguments are both exhausting and counterproductive. A veteran of the nomenclature wars, Ronnie believes there may be an answer. In this presentation, Ronnie will posit a future vision that is simple, satisfying and singularly salacious. Experience the power of Big Love: When it comes to what we do, Ronnie plans to leave no wiggle in the roomTRANSCRIPT
BIG LOVE: THE CASE FOR CONSC
IOUS
COUPLING IN UX STRATEGY
BOULDER CO
c/o RONNIE BATTISTA
UXSTRAT Conference
@ronnieba?sta
BLATANT INNUENDO BI THE FOLLOWING PRESENTATION IS RATED
AND CONTAINS UX–MA
DOUBLE ENTENDRES DE
EXCESSIVE WINKING EW
BIG LOVE:
Ronnie Battista UXSTRAT Conference Sept 8th, 2014
A LITTLE
BAGGAGE SOME PREJUDICE
PASSIONATE
OPINIONS
LOADED
Fact: It’s not Happy Hour yet but we’re already
Fact: We know what we do…
… but a lot of people sQll don’t
Fact: We lack a perfect definiQon
OSen.
Fact: We debate about who owns what
Fact: To sit at the business table, it helps to be invited…
… and there can be a real price tag when we aren’t on the guest list.
Customer Experience is Dead too…
AUDIENCE
WHO WHAT
WHERE/WHEN
USER
EMPLOYEE CUSTOMER
PEOPLE HUMAN
PRODUCT
SERVICE
DESIGN RESEARCH
HOLISTIC
OMNI/MULTICHANNEL
MOBILE STRATEGY
EXPERIENCE
DIGITAL FIELD
ENGAGEMENT ANALYTICS
GLOBAL
LOVE” “BIG NOTE: THE NEXT 78 SLIDES HAVE BEEN
REMOVED FROM THIS SLIDESHARE DECK
(SORRY!)
IF INTERESTED, PLEASE CONTACT RONNIE BATTISTA