ux strat usa 2017: richard dalton, "engaging the organization for design impact at capital...
TRANSCRIPT
ENGAGING THE ORGANIZATION FOR DESIGN IMPACT
Richard Dalton, Head of Design, Capital One [email protected] #mauvyrusset
ENGAGING DESIGN FOR ORGANIZATIONAL IMPACT
Richard Dalton, Head of Design, Capital One [email protected] #mauvyrusset
HOW TO CONNECT? 1. IDEAS … CREATE MAPS
2. PEOPLE … CREATE TEAMS
CONNECTING IDEAS
MapUsers’ activities, thoughts,
and goals through life scenarios.
ConnectTo planning, projects, and products
that enable our touchpoints.
CONNECTING PEOPLE
CONNECT IDEAS … CREATE MAPS 1. UNDERSTAND OUR USERS 2. MAP TOUCHPOINTS TO TASKS 3. CONNECT ON- TO OFF-STAGE
CONNECT PEOPLE … CREATE TEAMS 1. USE COMMON LANGUAGE 2. EXPERIENCES AS SHARED GOALS
WHY?
ENGAGING DESIGN FOR ORGANIZATIONAL IMPACT
